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12th April 2017

The cutting edge of VR

As Christmas 2016 approached, Carphone Warehouse predicted 10% of all UK households would receive a VR headset somewhere within the presents under the tree. My

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Kat Farminer Profile Image
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Kat Farminer
4th April 2017

Wildfire appointed as UK PR agency by “unicorn” Qualtrics

London, UK, 31 March 201 – Technology PR agency Wildfire has been awarded the UK PR account for Qualtrics, the leader in experience management, bringing together

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admin Profile Image
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admin
31st March 2017

Top 5 tech for students

This blog has been written by our new intern, Laura Hamilton… Being a student now is pretty difficult. There are constant distractions, and these mostly

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Kiran Saini Profile Image
Written by
Kiran Saini
28th March 2017

Artificial Intelligence-as-a-Service… Yes, it’s a thing

Artificial Intelligence-as-a-service (AIaaS), like chatbots, is a computer program that can conduct conversations via either auditory or textual channels. In short, this means a program

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Carolyn Devadawson Profile Image
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Carolyn Devadawson
17th March 2017

Plastic Logic appoints Wildfire to raise its profile in Europe and Asia for flexible plastic electronic displays

14th March 2017. London, UK. – Plastic Logic, the industry leader in the design and manufacture of glass-free electrophoretic displays (EPDs), has appointed leading technology PR

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admin Profile Image
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admin
28th February 2017

Nokia’s really gone and done it now

When my first daughter was two I had a Nokia mobile very much like the 3310 it just relaunched. Actually, I had a 3330 with

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Andrew Shephard Profile Image
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Andrew Shephard
14th February 2017

A rose by any other name…

Over the past couple of weeks, I have been gnashing my teeth at the uproar around ‘false news’ as if it were some new phenomenon.

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Juliet Philip Profile Image
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Juliet Philip
13th February 2017

Sex and the two cities

Technology and the internet are making the world a smaller place. From Facebook to Skype and FaceTime, it’s slowly getting easier than ever to separate

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Kiran Saini Profile Image
Written by
Kiran Saini
3rd February 2017

Rise of the useless robots

In 1939 people travelled from all over America to visit New York’s famous World’s Fair and to meet Elektro, “the world’s first smoking robot.” Unlike

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Alex Warren Profile Image
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Alex Warren
30th January 2017

Will wearables of the future detect and predict illnesses?

With the Wearable Technology Show 2017 just around the corner, what better time to delve into the wonderful world of the wearable device? The expo,

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Samantha Browning Profile Image
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Samantha Browning
26th January 2017

Don’t be emotional about artificial intelligence

I’ve been learning a lot about artificial intelligence (I thought the term had a really familiar ring to it from my youth, but later realised

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Paula Fifield Profile Image
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Paula Fifield
26th January 2017

Alexa, what’s the point of you?

Once more Wildfire’s resident Grandpa Simpson is being wheeled out to bemoan yet another modern technology that I fail to understand the appeal of… This

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Ben Smith Profile Image
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Ben Smith