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23rd April 2018

Why PR lost the social media age

Not many industries are truly prepared for radical change. But the PR sector did a spectacularly bad job when social media hit the mainstream 10

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Ben Smith Profile Image
Written by
Ben Smith
18th April 2018

What’s next in the post-social media age?

As we have outlined in our new report, Surviving the Post-Social Media Apocalypse, the apparent, and perhaps too easily assumed permanence of the social media

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Ben Smith Profile Image
Written by
Ben Smith
14th April 2018

AI-powered startup Rainbird hires Wildfire for its next phase of growth

Technology PR agency Wildfire has been appointed as the strategic PR partner for artificial intelligence (AI) powered automated decision-making platform Rainbird. Wildfire’s remit will involve

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Robyn Wilson Profile Image
Written by
Robyn Wilson
13th April 2018

Raising the alarm for the ‘post-social media age’

The Wildfire labs team is always looking ahead to the future of PR. As part of that initiative we’ve published a new report today, Surviving

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Ben Smith Profile Image
Written by
Ben Smith