Strategic communications is about so much more than just getting your name in print. Our consultants ensure that content is broadcast across every relevant channel and provide a range of digital services including search engine optimisation, social media management and targeted pay-per-click campaigns.
Paid media amplification strategies require a different mindset and an agile approach to deployment.Chris King
The churn rate of digital content can be a challenge for companies looking for lasting exposure. News coverage in the physical world can mean days or weeks of prime placement but online this can mean just minutes. A paid approach to promotion can be the answer, not just to combat the news cycle but also to amplify content that matters. Search engines, social media channels and popular websites have platforms that will enable you to pay for placement of your content to ensure your stories and messages can gain the exposure they need to be effective. Wildfire has a team of experts that know precisely where, when and what to spend in order to achieve the visibility you require.
Consumers have become increasingly blind to traditional forms of advertising. From ad blockers in browsers to skipping adverts on our smart TVs, marketers know they can’t simply buy eyeballs, they must earn them. Content marketing tackles precisely that. It’s about creating content that people want to see. It is advertising that justifies its existence to the viewer as part of a consensual relationship. Wildfire succeeds at content marketing by identifying the right audience, and what content will provide value to them.