A contemporary approach to integrated, measurable communications.
A series of experiments to take a closer look at the science (and art) behind PR.
Every client is different, and so is our approach.
In a world where everyone has become a publisher and content is everywhere, the attention we seek is achieved with creativity and relevance.
PR has always been about achieving reach and influence with great stories.
Wildfire puts PR expertise at the heart of marketing, with straight-talking communications, creative storytelling and integrated campaigns that deliver game-changing results across global markets.
Not traditionally known for its technology background, William Hill has a long heritage as the UK’s most trusted bookmaker. Its high street presence boasts more stores than McDonalds, but the progressive technology development behind its online business and innovation hub, WHLabs, was going largely unnoticed.
Our brief was to change all that, raise awareness of the ground breaking technology developments happening behind the scenes, and build William Hill’s employer brand as a technology company to attract the best talent in the industry.
In a short space of time, Wildfire have helped put William Hill firmly on the map in the minds of technology influencers. Wildfire have helped us to tell the story of this part of our strategy to a whole new audience, bringing it to life via events, announcements and editorial opportunities. The Wildfire team's passion for our business and ability to execute meticulously has been clear from the outset.
Find out how we combine creativity and persuasion with contemporary communication technologies to achieve reach and impact.
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All the rumblings from team Wildfire and the world of tech PR.
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