Building analyst relationships

Stories and stunts may go a long way with the media, but they won’t get you very far when it comes to the world of analysts.

If you want to make a splash with the likes of Gartner or Forrester you’ve got to do more than just grab their attention — you need to build a successful long-term partnership.

That means becoming a go-to resource for analysts, providing them with the tools and insights they need to understand your market and shape their reports. That takes time, patience and a lot of industry expertise.

That’s where we come in. Our IIAR-certified analyst relations team will help you build a strategic AR approach, working directly with analyst houses such as Gartner, Forrester and IDC to build an analyst-friendly narrative around your business.