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What We Did

Explore how we’ve helped other technology companies meet a range of PR objectives

IS Decisions

How Wildfire helped drive security software sales

William Hill

Helping a heritage brand change perceptions and build a reputation for innovation


Thought leadership campaign repositions digital solutions provider for success in the IT market


Corporate communications campaign transforms market perceptions


Content-led campaign propels IT services provider into the national media spotlight


Startupbootcamp’s ‘Collaborate to Innovate’ report


 The App Generation


Early Stage Design campaign case study


Establishing a marketing tech start-up as a category leader

What They Said

Some nice things our clients said about us

Our business depends on having the best engineering talent. As such, we needed an agency that could help us build our employer brand to support our recruitment efforts in what is an incredibly competitive market.

As well as being a pleasure to work with, Wildfire also has a solid understanding of the challenges tech employers face and were able to advise us on our strategy across all of our comms channels. This has resulted in a number of excellent opportunities to tell our technology story to a wide audience of tech talent.

Ishbel Matheson , WorldRemit

“Wildfire has impressed me with its knowledge of our market and shared ambition and passion for our business. The team came up with a compelling brand narrative, bringing a content-led approach to communications that truly integrates and adds value across the marketing mix.”

Tom Pressley , Senior Director, Worldwide Marketing

I was impressed with Wildfire’s ability to smoothly manage the campaign process from beginning to end, including the entire content creation and execution, using an effective strategy that delivered above our expectations. Our collaboration message is crucial to the Startupbootcamp brand and Wildfire immediately took this on board to provide an engaging campaign that accurately reflected the significance of innovation and partnerships.

Sam Ahmed , Global PR and Communications Manager

In a short space of time, Wildfire have helped put William Hill firmly on the map in the minds of technology influencers. Wildfire have helped us to tell the story of this part of our strategy to a whole new audience, bringing it to life via events, announcements and editorial opportunities. The Wildfire team’s passion for our business and ability to execute meticulously has been clear from the outset.

Lisa Ravenscroft , Head of Brand Strategy at William Hill

“Wildfire’s innovative and creative content helps us differentiate ourselves from international competitors and stand out in a traditional global market. Over the years we’ve used video, research, apps, social collateral and even a giant cake to deliver our messaging with impact.”

Jen Patterson , EU PR Manager

Wildfire’s PR and content generation has been vital to the success of UserLock sales. High- quality research-lead reports, media coverage and thought leadership have helped build our visibility and credibility in new markets — and the results speak for themselves. The Wildfire team are great to work with.

Chris Bunn , Marketing director

The Generation C Campaign from Wildfire resulted in even more than the PR wins. It enabled us to clarify the positioning and offering of the company and helped open doors that we would have never thought possible. As a result of the campaign, infoMENTUM is in a really strong position to make the most of current and future opportunities in what is a highly competitive marketplace.


Wildfire demonstrated both a strategic and creative approach to building a brand platform that would help propel 1E into the media consciousness, as well as resonate with our target audience to support our sales and marketing activities. This truly represents the new breed of PR we were looking for.


Transforming the reputation of a 40-year old business with 17,500 customers is no easy task, and we still have a long way to go. However, Wildfire has created a platform from which we are able to re-launch Danwood’s future focus, while overturning negative perceptions within the media and channel market through a hard-working and positive PR campaign.


Wildfire’s PR activity is crucial to the success of our integrated marketing strategy. High quality media coverage has given us greater visibility and credibility, and the fantastic content pieces continue to deliver long after launch, engaging and nurturing prospects. So the sales team has a raft of fresh leads, and the ammo they needed to go further up the chain with prospects


I would have no hesitation in recommending EML Wildfire to anyone looking to initiate a well managed and proactive international PR campaign.


The Humax FOXSAT products are the best-selling Freesat boxes on the market and we believe that the hard-working, hard-hitting PR campaign played a key role in helping us secure this market leadership position. The approach has continued to work exceptionally well, as Humax enjoys massive media coverage and accolades.


Due to the excellent PR, we have product trials and conversations happening with several tier one prospective customers, plus several potential partners contacting us too, so everything is great, but chaotic!


The OrganOx metra is a genuinely ground-breaking piece of equipment and we were keen to get due recognition for our role in its development in amongst the inevitable noise that the announcement was going to make. Wildfire’s expertise and proactive media relations approach ensured that we were able to pre-brief a number of key journalists and secure a number of high level pieces of coverage that we simply wouldn’t have achieved otherwise – promoting our team’s remarkable technical achievement to the broadest possible audience.


Wildfire created a powerful and compelling position of authority and leadership for element14 in early stage design. The engagement activities, content assets and media outreach differentiated element14 in the market and there is no doubt the PR campaign delivered on its objectives, driving interest from engineers, market awareness and, critically, product sales.

Ken Leitch , Global Head of Corporate Communications

Since creating and launching the vision paper we have had a lot of people talking about it to us and it has definitely raised our profile with the medtech community and opened doors to new business opportunities. The Wildfire team has been hugely proactive in securing a regular stream of media opportunities that has meant we’ve been able to milk every last bit of value from the paper content over a six-month period including huge high profile titles like Wired and Clinica.

Collette Johnson , Medical Business Development Manager

Combining media outreach, social engagement and stunt activity, Wildfire’s PR campaign to launch the Raspberry Pi B+ generated widespread buzz, media coverage and significant web traffic for element14. The creative campaign was brilliantly executed and had a direct impact on our business, with hundreds of thousands of units out within two days.

Ken Leitch , Global Head of Corporate Communications

Over the 10 years, Wildfire played its part in CSR’s evolution from UK start up to leading global player in the semiconductor industry. As our objectives have evolved, technologies diversified and geographic boundaries widened Wildfire made sure our PR has delivered the results we needed and was a valued source of strategic advice. The Wildfire team’s understanding of our business and technology, professionalism, flexibility and willingness to go the extra mile made them a trusted extension of my own in house team.

Julie Minter , Senior Director

Wildfire has proactively run our trade, national and business media campaign with energy, creativity and resourcefulness. Their work has raised our profile in key media targets, developing a number of strong relationships and resulting in some impressive coverage.

Patrick Pordage , Marketing Communications Director

Wildfire took us from an unknown in the UK market to a leading authority on online promotions in three months. The content they created not only gave us visibility in the media, it created potential sales and helped us solidify our messaging and market position.

Laura Laamanen , CMO

The mobile commerce reports have been instrumental in helping us raise our brand awareness and generate interest from our target markets. This year we are looking to expand the benchmark to our new markets to build on its success.

Youtse Sung , Senior Manager

Proactive, professional and responsive, Wildfire has made a visible and positive impact on our PR and marketing activity in the UK. The agency works closely with our team in the US, using their knowledge of the UK market to maximise local success. They are ideas-focused and always come up with hard-hitting, creative campaigns to reach our target market. As our lead European PR agency, they are also helping us expand the business and grow into new territories.

John Lillie , Uk Country Manager

This was an incredibly effective campaign that achieved fantastic results for the business and really put dotCommerce on the map. For these reasons it more than achieved our objectives and gave us a fantastic return on our investment.

Cliff Guy , Head of Marketing

I would have no hesitation in recommending EML Wildfire to anyone looking to initiate a well managed and proactive international PR campaign.

Melvyn Wray , SVP Product Marketing

We needed something to get attention ahead of Mobile World Congress, something that would showcase our expertise without compromising our integrity or coming across as too lightweight. EML Wildfire proposed the idea of the Wireless manifesto and then worked with us to interview our experts and pull the content together. The result is a document that has not only generated some great PR results, but some genuine business leads and interest from some of the biggest names in the telecoms industry.

Rupert Baines , CMO at Real Wireless

Who They Are

From brands you know, to brands that you will soon, we work with them all