Playing to win
Finding the words
AdTech company Bango had a revolutionary new product allowing advertisers to target any customer based on their previous shopping behaviours around the web. The only problem? What to call it. Using Wildfire’s messaging as a service process, Bango established a new name and new narrative for its product — Purchase Behaviour Targeting (PBT).
Turning movies into market share
Building out this concept in a series of workshops, Wildfire developed a communications strategy to take ownership of PBT. Putting the power of purchase behavior at the heart of two year-long campaigns, Wildfire introduced this new term to industry analysts, martech influencers and the press. From The Times to The Drum, PBT is now a well recognised and reported form of ad targeting — with Bango at its heart.
Wildfire created a visual story that cut through the marketing BS. Best ad I’ve ever run!