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Creating buzz in the UK market for a new wellbeing brand

High-impact launch for a new wearable wellbeing brand

Bellabeat creates innovative products that help women to easily track, manage and improve their overall health and wellbeing. The brand engaged Wildfire to support its launch into the UK market, with a six-month PR campaign that would build awareness with consumers and drive sales of flagship products.

Our hard-working media and influencer engagement approach created widespread buzz around the new brand, directly supporting online sales and helping to build retailer relationships. Through a comprehensive media reviews programme we promoted the Bellabeat smart jewellery and wellness app, building brand credibility through events and activations with aspirational fitness and fashion Instagrammers.

The Results


pieces of national coverage


national features


social reach

Working with Wildfire has been an immense pleasure; the results have been remarkable.

Urska Srsen
Co-founder and CCO

Ready to be our next successful case study?

If you would like to speak to us about your own objectives and find out what we can do for you, please contact us using any of the methods below.

+44 20 8408 8000