Launching a new tech-powered wellbeing brand

Primed to launch its range of innovative wellness products in the UK, Bellabeat challenged Wildfire to generate buzz among women who want easy but stylish ways to track, manage and improve their health and wellbeing.

Our six-month consumer media and influencer engagement campaign delivered. Product giveaways and reviews for the Bellabeat wellness app and smart jewellery, complemented by events and activations to win over aspirational fitness and fashion Instagrammers, drove mainstream consumer awareness and UK sales.