High-impact launch for a new wearable wellbeing brand
Bellabeat creates innovative products that help women to easily track, manage and improve their overall health and wellbeing. The brand engaged Wildfire to support its launch into the UK market, with a six-month PR campaign that would build awareness with consumers and drive sales of flagship products.
Our hard-working media and influencer engagement approach created widespread buzz around the new brand, directly supporting online sales and helping to build retailer relationships. Through a comprehensive media reviews programme we promoted the Bellabeat smart jewellery and wellness app, building brand credibility through events and activations with aspirational fitness and fashion Instagrammers.