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Creating buzz in the UK market for a new wellbeing brand

Launching a new tech-powered wellbeing brand

Primed to launch its range of innovative wellness products in the UK, Bellabeat challenged Wildfire to generate buzz among women who want easy but stylish ways to track, manage and improve their health and wellbeing.

Our six-month consumer media and influencer engagement campaign delivered. Product giveaways and reviews for the Bellabeat wellness app and smart jewellery, complemented by events and activations to win over aspirational fitness and fashion Instagrammers, drove mainstream consumer awareness and UK sales.

Working with Wildfire has been an immense pleasure; the results have been remarkable.

Urska Srsen, Co-founder and CCO, Bellabeat

The Results


pieces of national coverage


national features


social reach