Influencer relations for B2B tech brands
Despite what marketers might have you believe, B2B buyers aren’t business-minded robots who spend their lives reading whitepapers and trawling through LinkedIn.
In reality, B2B buyers share the same broad influences and emotionally-led decisions as anyone else — so why treat them differently to their consumer selves?
More than ever before, business-side buyers are relying on influencers for information. B2B brands that recognise this fact can amplify their messages, build authenticity and opening up new channels for content marketing.
Whether you’re looking for influencer-generated content or you’re building your first influencer relationships, Wildfire’s B2B influencer relations programme combines strategic thinking and bold execution to deliver real business impact.