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Tech PR Insights, Intelligence and Trends

Creativity

Research: The case for B2B Creativity

Calling on research with 150 B2B comms professionals, our report, The Case for B2B Creativity explores the current state of creativity in B2B comms, common objections to creativity (and how to overcome them), and how to make your next creative campaign a business success

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Bootcamp

The marketing award deadlines you need to know in 2024

In this Bootcamp session, we’ve provided a list of the UK’s top PR and marketing awards for your tech brand to enter in 2024 including any upcoming deadlines you should know.

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Bootcamp

Every technology awards deadline you need to know in 2024

In this latest Bootcamp session, we’ve provided a list of the UK’s top tech awards to enter in 2024, including details of their deadlines and more.

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Creativity

B2Bold: The Game!

It’s one thing to talk about the need for B2B marketers to embrace creative assets and content types, but at Wildfire we like to lead by example. That’s why we’re unveiling our latest campaign to raise awareness for B2B Creativity – B2Bold…The Game! Help our busy B2B marketer dodge boring content and campaigns, while picking up creative inspiration along the way.

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Creativity

B2Bold: B2B doesn’t have to be boring

B2B content is boring. There, we said it. Uniform LinkedIn posts, jargon-stuffed webinars, and white papers so boring they could be used as a mild sedative. It’s time for a change.

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Wildfire Labs
Bootcamp

How to get shortlisted (and win) awards

In this post, Wildfire MD (and long-time awards judge) Lou Palmer shares her insider tips on how to give your project, product, or company the best chance of making it into the awards spotlight.

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Louise Palmer
Bootcamp

How to secure interviews and coverage at IFA Berlin 2024

In this post, our consumer tech expert Jay Cox shares his experiences of IFA — providing insider tips on securing interviews, launching products, and maximising your PR efforts at Europe’s largest consumer technology show.

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Jay Cox
Bootcamp

Comms Bootcamp #101

Ready to get your PR into peak condition? This year, PR pros are being asked to do more with less, that means getting leaner than ever before. Our new Comms Bootcamp series will help PR pros get their campaigns into the best shape of their lives.

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Insight

Mastering international PR: what tech titans need to know about expanding their PR programmes globally

Last month, Wildfire joint-MD Chris King and I had the pleasure of hosting an international PR webinar with some of our independent agency partners from around the globe to discuss the ins and outs — and dos and don’ts — of scaling PR...

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Kiran Saini
Insight

Proptech Promotion: Your guide to marketing proptech

The UK proptech market has exploded, and now your prospects have 10,000 other proptech wannabes to choose from — all promising to revolutionise the way they sell, rent, and manage homes. So how do you stand out? To answer that question, we picked the brains of more than 100 proptech decision makers — the estate agents, landlords, and property managers looking to invest in platforms just like yours.

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Insight

Social c-suite: What type of digital executive are you?

Brands with a socially active c-suite are more commercially successful.

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Insight

Data Dive: Telling your AI story

How can tech brands get cut through when the market is so overwhelmed with AI messages? With our latest AI insights book, we set out to answer that question and support you in your next AI marketing or comms campaign.

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Creativity

B2Bold: Three (more) great examples of B2B creativity

As we all patiently await the arrival of spring, what better way to warm your heart and inspire your minds than yet another look back at the best B2B creative campaigns from history.

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Alex Warren