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Tech PR Insights, Intelligence and Trends

Insight

Marketing to marketers: How to engage with martech buyers in 2024

Thanks to generative AI, global martech spending is set to surpass $215 billion by 2027. While that’s great news for martech vendors, it’s also driving intense competition.

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Creativity

B2Bold: Three (more) great examples of B2B creativity

As we all patiently await the arrival of spring, what better way to warm your heart and inspire your minds than yet another look back at the best B2B creative campaigns from history.

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Alex Warren
Creativity

B2Bold: Three inspirational B2B creative campaigns

Right folks! It’s round four of the 'B2Bold' saga, and let me tell you, these intros are starting to feel like a tightrope walk over Google's duplicate content check abyss. Nevertheless, we persevere.

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Alex Warren
Data Dive

Proptech Promotion: Your guide to marketing proptech

The UK proptech market has exploded, and now your prospects have 10,000 other proptech wannabes to choose from — all promising to revolutionise the way they sell, rent, and manage homes. So how do you stand out? To answer that question, we picked the brains of more than 100 proptech decision makers — the estate agents, landlords, and property managers looking to invest in platforms just like yours.

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Creativity

B2Bold: The case for creativity in B2B tech

B2B content is boring. There, we said it. Uniform LinkedIn posts, jargon-stuffed webinars, and white papers so boring they could be used as a mild sedative. It’s time for a change.

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Creativity

B2Bold: Three (more) creative B2B campaigns to inspire you

There’s a common misconception that creativity is only for consumer brands — specifically those with recognisable names and the biggest budgets. I don’t believe that.

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Alex Warren
Insight

What Retailers Want: How to reach retail marketers

With marketing budgets being slashed and teams shrinking, retailers need to make their marketing more efficient and more effective. Thankfully, martech is here to help. Automation, AI, and data platforms are flying off the shelves.

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Creativity

B2Bold: The Game!

It’s one thing to talk about the need for B2B marketers to embrace creative assets and content types, but at Wildfire we like to lead by example. That’s why we’re unveiling our latest campaign to raise awareness for B2B Creativity – B2Bold…The Game! Help our busy B2B marketer dodge boring content and campaigns, while picking up creative inspiration along the way.

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Creativity

B2Bold: Three more of the most creative B2B campaigns

At Wildfire, we’re all about B2B creativity. For us, great, memorable campaigns don’t need to be exclusively for consumer-facing brands. We believe B2B buyers are BORED of the same old content and the same old campaigns.

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Alex Warren
Insight

Social c-suite: What type of digital executive are you?

Brands with a socially active c-suite are more commercially successful.

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Wildfire Labs
Insight

Why martech brands suck at marketing

With almost 8000 competitors in the market and nearly a third of brands looking to reduce their martech stacks, the marketing technology industry is a hard place to be right now.

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Creativity

Three great examples of B2B creativity

Good PR is just as important for B2B tech companies as it is for consumer brands. After all, business leaders are consumers too. They want to be surprised, intrigued and inspired to try something new.

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Alex Warren
Insight

B2B insights | How to target the CISO

In this series, we’ll be looking at a key individual who influences which security solutions a company puts in place. Combining data from one-on-one interviews, qualitative research, and our own survey of 100 CISOs, we’ll be sharing insights to help marketers and comms professionals at IT and cybersecurity brands reach the CISO.

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Wildfire Labs