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Tech PR Insights, Intelligence and Trends
Calling on research with 150 B2B comms professionals, our report, The Case for B2B Creativity explores the current state of creativity in B2B comms, common objections to creativity (and how to overcome them), and how to make your next creative campaign a business success
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With years of experience running successful influencer campaigns for some of the most prolific consumer tech brands, Megan Hill reveals her top tips for working with influencers and getting the best out of your budget.
Three more glorious examples of B2B creativity It’s that time once more, when I’ll be diving into the grimly sterile wasteland of B2B marketing.
It’s one thing to talk about the need for B2B marketers to embrace creative assets and content types, but at Wildfire we like to lead by example. That’s why we’re unveiling our latest campaign to raise awareness for B2B Creativity – B2Bold…The Game! Help our busy B2B marketer dodge boring content and campaigns, while picking up creative inspiration along the way.
B2B content is boring. There, we said it. Uniform LinkedIn posts, jargon-stuffed webinars, and white papers so boring they could be used as a mild sedative. It’s time for a change.
In this Bootcamp session, we’ve provided a list of the UK’s top PR and marketing awards for your tech brand to enter in 2024 including any upcoming deadlines you should know.
In this latest Bootcamp session, we’ve provided a list of the UK’s top tech awards to enter in 2024, including details of their deadlines and more.
In this post, Wildfire MD (and long-time awards judge) Lou Palmer shares her insider tips on how to give your project, product, or company the best chance of making it into the awards spotlight.
In this post, our consumer tech expert Jay Cox shares his experiences of IFA — providing insider tips on securing interviews, launching products, and maximising your PR efforts at Europe’s largest consumer technology show.
The UK proptech market has exploded, and now your prospects have 10,000 other proptech wannabes to choose from — all promising to revolutionise the way they sell, rent, and manage homes. So how do you stand out? To answer that question, we picked the brains of more than 100 proptech decision makers — the estate agents, landlords, and property managers looking to invest in platforms just like yours.
Brands with a socially active c-suite are more commercially successful.
Ready to get your PR into peak condition? This year, PR pros are being asked to do more with less, that means getting leaner than ever before. Our new Comms Bootcamp series will help PR pros get their campaigns into the best shape of their lives.
Last month, Wildfire joint-MD Chris King and I had the pleasure of hosting an international PR webinar with some of our independent agency partners from around the globe to discuss the ins and outs — and dos and don’ts — of scaling PR...
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