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Tech PR Insights, Intelligence and Trends

Insight

What Retailers Want: How to reach retail marketers

More with less With marketing budgets being slashed and teams shrinking, retailers need to make their marketing more efficient and more effective. Thankfully, martech is here to help.

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Creativity

B2Bold: The Game!

It’s one thing to talk about the need for B2B marketers to embrace creative assets and content types, but at Wildfire we like to lead by example. That’s why we’re unveiling our latest campaign to raise awareness for B2B Creativity – B2Bold…The Game! Help our busy B2B marketer dodge boring content and campaigns, while picking up creative inspiration along the way.

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Creativity

B2Bold: Three more of the most creative B2B campaigns

At Wildfire, we’re all about B2B creativity. For us, great, memorable campaigns don’t need to be exclusively for consumer-facing brands. We believe B2B buyers are BORED of the same old content and the same old campaigns.

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Alex Warren
Insight

Social c-suite: What type of digital executive are you?

Brands with a socially active c-suite are more commercially successful.

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Insight

Why electronics PR doesn’t need to be boring

There are so many businesses responsible for creating the electronics products we take for granted in our everyday lives — and the vast majority of them are still largely unknown outside of the industry.

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Creativity

Three great examples of B2B creativity

Good PR is just as important for B2B tech companies as it is for consumer brands. After all, business leaders are consumers too. They want to be surprised, intrigued and inspired to try something new.

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Alex Warren
Creativity

B2Bold: The case for creativity in B2B tech

B2B content is boring. There, we said it. Uniform LinkedIn posts, jargon-stuffed webinars, and white papers so boring they could be used as a mild sedative. It’s time for a change.

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Insight

B2B insights | How to target the CISO

In this series, we’ll be looking at a key individual who influences which security solutions a company puts in place. Combining data from one-on-one interviews, qualitative research, and our own survey of 100 CISOs, we’ll be sharing insights to help marketers and comms professionals at IT and cybersecurity brands reach the CISO.

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Data Dive

Data Dive: TrendWatching’s 2023 Trends Check

 Somehow, 2023 is already flying past. And with the new year comes the annual parade of predictions, reflections, and wrap-ups.

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Insight

Why martech brands suck at marketing

With almost 8000 competitors in the market and nearly a third of brands looking to reduce their martech stacks, the marketing technology industry is a hard place to be right now.

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Insight

The science of B2B influence

Let’s face it, B2B buyers are bored. They’re bored of webinars, of LinkedIn Pulse blogs and of half-baked thought leadership. Today’s B2B buyers need more than that.

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Insight

B2B insights | How to target the chief marketing officer

In this series, Wildfire looks at some of the key individuals who influence the B2B buying process. This time, we’ll be looking at a person who is the final decision maker in 68% of B2B martech buying decisions… the chief marketing officer, or CMO.

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Data Dive

Data Dive: The B2B effectiveness code 

What makes for truly effective B2B marketing? Well, according to The B2B Institute at LinkedIn, WARC, and Lions, it’s: ...

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