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Tech PR Insights, Intelligence and Trends

Insight

Social c-suite: What type of digital executive are you?

Brands with a socially active c-suite are more commercially successful.

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Data Dive

Data Dive: GWI’s Generation Z report

What’s the news? The online scrutiny surrounding Gen Z has been impossible to avoid over the last few years.

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Data Dive

Data Dive: Culture drivers on TikTok

What’s the news? TikTok has sifted through gazillions of hashtags, videos and comments to come up with some clever, cultural insights for brands and marketers.

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Insight

Why electronics PR doesn’t need to be boring

There are so many businesses responsible for creating the electronics products we take for granted in our everyday lives — and the vast majority of them are still largely unknown outside of the industry.

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Insight

Why martech brands suck at marketing

With almost 8000 competitors in the market and nearly a third of brands looking to reduce their martech stacks, the marketing technology industry is a hard place to be right now.

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Data Dive

Data Dive: Shoptalk 2022

What’s the event? Shoptalk is one of the world’s largest retail events. Held in Las Vegas every March, it brings together thousands of retail marketers and brands to talk shopping technology and trends.

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Trends

How tech brands are using the Y2K aesthetic

Looking around, it’s easy to feel like you’ve travelled through time and ended up in the late 1990s. Among Gen Z, turn-of-the-millennium aesthetics, cultural references, and even tech are all back in fashion.

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Trends

Over 50s — The forgotten market in tech

Recent years have seen a landmark shift in the way technology marketers talk to their audiences, with an explosion in diverse products and campaigns designed to attract, reflect and represent a far wider spectrum of human existence.

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Data Dive

Data dive: YouGov’s Global Media Outlook 2022

What’s the news? As the world emerges from the pandemic, digital media platforms are tightening their grip on viewers — seeing huge rises in consumption over the last 12 months.

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Insight

The science of B2B influence

Let’s face it, B2B buyers are bored. They’re bored of webinars, of LinkedIn Pulse blogs and of half-baked thought leadership. Today’s B2B buyers need more than that.

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Insight

Surviving the post-social media apocalypse

Far from a minor shift in market dynamics, the growth of the ‘Facebook-never’ generation is potentially a harbinger of a truly seismic shift in the PR and marketing landscape — the dawn of the post-social media age.

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Data Dive

Data dive: Headspace — Mental health at work

What’s the news? Mental health is a rising threat to retention, engagement and productivity. More employees than ever are looking for support from their organisations to help with mental health concerns.

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Data Dive

Data dive: Are marketing briefs broken?

What’s the news? Creative marketing briefs are broken. Despite both creative agencies and in-house marketers understanding the importance of a good brief, a gulf has opened between the two sides.

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