Tech PR Insights, Intelligence and Trends
More with less With marketing budgets being slashed and teams shrinking, retailers need to make their marketing more efficient and more effective. Thankfully, martech is here to help.Read more
It’s one thing to talk about the need for B2B marketers to embrace creative assets and content types, but at Wildfire we like to lead by example. That’s why we’re unveiling our latest campaign to raise awareness for B2B Creativity – B2Bold…The Game! Help our busy B2B marketer dodge boring content and campaigns, while picking up creative inspiration along the way.
At Wildfire, we’re all about B2B creativity. For us, great, memorable campaigns don’t need to be exclusively for consumer-facing brands. We believe B2B buyers are BORED of the same old content and the same old campaigns.
There are so many businesses responsible for creating the electronics products we take for granted in our everyday lives — and the vast majority of them are still largely unknown outside of the industry.
Good PR is just as important for B2B tech companies as it is for consumer brands. After all, business leaders are consumers too. They want to be surprised, intrigued and inspired to try something new.
B2B content is boring. There, we said it. Uniform LinkedIn posts, jargon-stuffed webinars, and white papers so boring they could be used as a mild sedative. It’s time for a change.
In this series, we’ll be looking at a key individual who influences which security solutions a company puts in place. Combining data from one-on-one interviews, qualitative research, and our own survey of 100 CISOs, we’ll be sharing insights to help marketers and comms professionals at IT and cybersecurity brands reach the CISO.
With almost 8000 competitors in the market and nearly a third of brands looking to reduce their martech stacks, the marketing technology industry is a hard place to be right now.
Let’s face it, B2B buyers are bored. They’re bored of webinars, of LinkedIn Pulse blogs and of half-baked thought leadership. Today’s B2B buyers need more than that.
In this series, Wildfire looks at some of the key individuals who influence the B2B buying process. This time, we’ll be looking at a person who is the final decision maker in 68% of B2B martech buying decisions… the chief marketing officer, or CMO.
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