Tech PR Insights, Intelligence and Trends
In this series, Wildfire looks at some of the key individuals who influence the B2B buying process. This time, we’ll be looking at a person who is the final decision maker in 68% of B2B martech buying decisions… the chief marketing officer, or CMO.
There are so many businesses responsible for creating the electronics products we take for granted in our everyday lives — and the vast majority of them are still largely unknown outside of the industry.
With almost 8000 competitors in the market and nearly a third of brands looking to reduce their martech stacks, the marketing technology industry is a hard place to be right now.
What’s the news? TikTok has sifted through gazillions of hashtags, videos and comments to come up with some clever, cultural insights for brands and marketers.
What’s the event? Shoptalk is one of the world’s largest retail events. Held in Las Vegas every March, it brings together thousands of retail marketers and brands to talk shopping technology and trends.
Let’s face it, B2B buyers are bored. They’re bored of webinars, of LinkedIn Pulse blogs and of half-baked thought leadership. Today’s B2B buyers need more than that.
Far from a minor shift in market dynamics, the growth of the ‘Facebook-never’ generation is potentially a harbinger of a truly seismic shift in the PR and marketing landscape — the dawn of the post-social media age.
Looking around, it’s easy to feel like you’ve travelled through time and ended up in the late 1990s. Among Gen Z, turn-of-the-millennium aesthetics, cultural references, and even tech are all back in fashion.
Recent years have seen a landmark shift in the way technology marketers talk to their audiences, with an explosion in diverse products and campaigns designed to attract, reflect and represent a far wider spectrum of human existence.
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