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Tech PR Insights, Intelligence and Trends

Insight

Social c-suite: What type of digital executive are you?

Brands with a socially active c-suite are more commercially successful.

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Data Dive

Data Dive: TrendWatching’s 2023 Trends Check

 Somehow, 2023 is already flying past. And with the new year comes the annual parade of predictions, reflections, and wrap-ups.

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Insight

B2B insights | How to target the chief marketing officer

In this series, Wildfire looks at some of the key individuals who influence the B2B buying process. This time, we’ll be looking at a person who is the final decision maker in 68% of B2B martech buying decisions… the chief marketing officer, or CMO.

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Insight

Why electronics PR doesn’t need to be boring

There are so many businesses responsible for creating the electronics products we take for granted in our everyday lives — and the vast majority of them are still largely unknown outside of the industry.

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Insight

Why martech brands suck at marketing

With almost 8000 competitors in the market and nearly a third of brands looking to reduce their martech stacks, the marketing technology industry is a hard place to be right now.

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Data Dive

Data Dive: The B2B effectiveness code 

What makes for truly effective B2B marketing? Well, according to The B2B Institute at LinkedIn, WARC, and Lions, it’s: ...

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Data Dive

Data Dive: GWI’s Generation Z report

What’s the news? The online scrutiny surrounding Gen Z has been impossible to avoid over the last few years.

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Data Dive

Data Dive: Culture drivers on TikTok

What’s the news? TikTok has sifted through gazillions of hashtags, videos and comments to come up with some clever, cultural insights for brands and marketers.

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Data Dive

Data Dive: Shoptalk 2022

What’s the event? Shoptalk is one of the world’s largest retail events. Held in Las Vegas every March, it brings together thousands of retail marketers and brands to talk shopping technology and trends.

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Insight

The science of B2B influence

Let’s face it, B2B buyers are bored. They’re bored of webinars, of LinkedIn Pulse blogs and of half-baked thought leadership. Today’s B2B buyers need more than that.

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Insight

Surviving the post-social media apocalypse

Far from a minor shift in market dynamics, the growth of the ‘Facebook-never’ generation is potentially a harbinger of a truly seismic shift in the PR and marketing landscape — the dawn of the post-social media age.

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Trends

How tech brands are using the Y2K aesthetic

Looking around, it’s easy to feel like you’ve travelled through time and ended up in the late 1990s. Among Gen Z, turn-of-the-millennium aesthetics, cultural references, and even tech are all back in fashion.

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Trends

Over 50s — The forgotten market in tech

Recent years have seen a landmark shift in the way technology marketers talk to their audiences, with an explosion in diverse products and campaigns designed to attract, reflect and represent a far wider spectrum of human existence.

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