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Tech PR Insights, Intelligence and Trends

Creativity

B2Bold: The case for creativity in B2B tech

B2B content is boring. There, we said it. Uniform LinkedIn posts, jargon-stuffed webinars, and white papers so boring they could be used as a mild sedative. It’s time for a change.

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Creativity

Three great examples of B2B creativity

Good PR is just as important for B2B tech companies as it is for consumer brands. After all, business leaders are consumers too. They want to be surprised, intrigued and inspired to try something new.

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Alex Warren
Insight

B2B insights | How to target the CISO

In this series, we’ll be looking at a key individual who influences which security solutions a company puts in place. Combining data from one-on-one interviews, qualitative research, and our own survey of 100 CISOs, we’ll be sharing insights to help marketers and comms professionals at IT and cybersecurity brands reach the CISO.

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Insight

Social c-suite: What type of digital executive are you?

Brands with a socially active c-suite are more commercially successful.

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Insight

Why electronics PR doesn’t need to be boring

There are so many businesses responsible for creating the electronics products we take for granted in our everyday lives — and the vast majority of them are still largely unknown outside of the industry.

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Data Dive

Data Dive: TrendWatching’s 2023 Trends Check

 Somehow, 2023 is already flying past. And with the new year comes the annual parade of predictions, reflections, and wrap-ups.

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Insight

B2B insights | How to target the chief marketing officer

In this series, Wildfire looks at some of the key individuals who influence the B2B buying process. This time, we’ll be looking at a person who is the final decision maker in 68% of B2B martech buying decisions… the chief marketing officer, or CMO.

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Data Dive

Data Dive: The B2B effectiveness code 

What makes for truly effective B2B marketing? Well, according to The B2B Institute at LinkedIn, WARC, and Lions, it’s: ...

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Data Dive

Data Dive: GWI’s Generation Z report

What’s the news? The online scrutiny surrounding Gen Z has been impossible to avoid over the last few years.

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Insight

Why martech brands suck at marketing

With almost 8000 competitors in the market and nearly a third of brands looking to reduce their martech stacks, the marketing technology industry is a hard place to be right now.

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Insight

The science of B2B influence

Let’s face it, B2B buyers are bored. They’re bored of webinars, of LinkedIn Pulse blogs and of half-baked thought leadership. Today’s B2B buyers need more than that.

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Data Dive

Data Dive: Culture drivers on TikTok

What’s the news? TikTok has sifted through gazillions of hashtags, videos and comments to come up with some clever, cultural insights for brands and marketers.

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Data Dive

Data Dive: Shoptalk 2022

What’s the event? Shoptalk is one of the world’s largest retail events. Held in Las Vegas every March, it brings together thousands of retail marketers and brands to talk shopping technology and trends.

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