Wildfire labs

There is a question that has increasingly preoccupied the PR industry — is PR an art or science?

Art or science? Science or art? It’s a tricky question to answer, despite strong arguments from both sides of the debate. It would be very easy to sit on the fence and say “well, it’s a bit of both”, but we’re a bunch of ex-engineers and nerds here at the boathouse (with a few former arts students just for good measure) so we thought it was about time we got some empirical data on the issue.

So welcome to Wildfire labs! Our labs team will be running a series of experiments to look a bit more closely at the ‘science’ behind communications and how to extract more value out of PR in the long-term.

Stay tuned for more experiments as they are added, as well as regular thoughts and opinions on the future of PR from the Wildfire labs team. Get in touch with any suggestions of areas we should examine — or if you’d like to get involved.