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Insights trends and intelligence from the world of tech PR
Last month, Wildfire joint-MD Chris King and I had the pleasure of hosting an international PR webinar with some of our independent agency partners from around the globe to discuss the ins and outs — and dos and don’ts — of scaling PR...
How can tech brands get cut through when the market is so overwhelmed with AI messages? With our latest AI insights book, we set out to answer that question and support you in your next AI marketing or comms campaign.
Calling on research with 150 B2B comms professionals, our report, The Case for B2B Creativity explores the current state of creativity in B2B comms, common objections to creativity (and how to overcome them), and how to make your next creative campaign a business success
Thanks to generative AI, global martech spending is set to surpass $215 billion by 2027. While that’s great news for martech vendors, it’s also driving intense competition.
The UK proptech market has exploded, and now your prospects have 10,000 other proptech wannabes to choose from — all promising to revolutionise the way they sell, rent, and manage homes. So how do you stand out? To answer that question, we picked the brains of more than 100 proptech decision makers — the estate agents, landlords, and property managers looking to invest in platforms just like yours.
With marketing budgets being slashed and teams shrinking, retailers need to make their marketing more efficient and more effective. Thankfully, martech is here to help. Automation, AI, and data platforms are flying off the shelves.
B2B content is boring. There, we said it. Uniform LinkedIn posts, jargon-stuffed webinars, and white papers so boring they could be used as a mild sedative. It’s time for a change.
In this series, we’ll be looking at a key individual who influences which security solutions a company puts in place. Combining data from one-on-one interviews, qualitative research, and our own survey of 100 CISOs, we’ll be sharing insights to help marketers and comms professionals at IT and cybersecurity brands reach the CISO.
Somehow, 2023 is already flying past. And with the new year comes the annual parade of predictions, reflections, and wrap-ups.
In this series, Wildfire looks at some of the key individuals who influence the B2B buying process. This time, we’ll be looking at a person who is the final decision maker in 68% of B2B martech buying decisions… the chief marketing officer, or CMO.
What’s the event? Shoptalk is one of the world’s largest retail events. Held in Las Vegas every March, it brings together thousands of retail marketers and brands to talk shopping technology and trends.
Looking around, it’s easy to feel like you’ve travelled through time and ended up in the late 1990s. Among Gen Z, turn-of-the-millennium aesthetics, cultural references, and even tech are all back in fashion.
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