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Insights trends and intelligence from the world of tech PR
Calling on research with 150 B2B comms professionals, our report, The Case for B2B Creativity explores the current state of creativity in B2B comms, common objections to creativity (and how to overcome them), and how to make your next creative campaign a business success
Thanks to generative AI, global martech spending is set to surpass $215 billion by 2027. While that’s great news for martech vendors, it’s also driving intense competition.
The UK proptech market has exploded, and now your prospects have 10,000 other proptech wannabes to choose from — all promising to revolutionise the way they sell, rent, and manage homes. So how do you stand out? To answer that question, we picked the brains of more than 100 proptech decision makers — the estate agents, landlords, and property managers looking to invest in platforms just like yours.
With marketing budgets being slashed and teams shrinking, retailers need to make their marketing more efficient and more effective. Thankfully, martech is here to help. Automation, AI, and data platforms are flying off the shelves.
B2B content is boring. There, we said it. Uniform LinkedIn posts, jargon-stuffed webinars, and white papers so boring they could be used as a mild sedative. It’s time for a change.
In this series, we’ll be looking at a key individual who influences which security solutions a company puts in place. Combining data from one-on-one interviews, qualitative research, and our own survey of 100 CISOs, we’ll be sharing insights to help marketers and comms professionals at IT and cybersecurity brands reach the CISO.
In this series, Wildfire looks at some of the key individuals who influence the B2B buying process. This time, we’ll be looking at a person who is the final decision maker in 68% of B2B martech buying decisions… the chief marketing officer, or CMO.
Brands with a socially active c-suite are more commercially successful.
There are so many businesses responsible for creating the electronics products we take for granted in our everyday lives — and the vast majority of them are still largely unknown outside of the industry.
With almost 8000 competitors in the market and nearly a third of brands looking to reduce their martech stacks, the marketing technology industry is a hard place to be right now.
When people think of influencer relations, they rarely think of B2B brands. Nobody’s using Kylie Jenner to promote their marketing automation software, or calling on Logan Paul to plug their new IT solution.
Let’s face it, B2B buyers are bored. They’re bored of webinars, of LinkedIn Pulse blogs and of half-baked thought leadership. Today’s B2B buyers need more than that.
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