Insights trends and intelligence from the world of tech PR
Calling on research with 150 B2B comms professionals, our report, The Case for B2B Creativity explores the current state of creativity in B2B comms, common objections to creativity (and how to overcome them), and how to make your next creative campaign a business success
As we all patiently await the arrival of spring, what better way to warm your heart and inspire your minds than yet another look back at the best B2B creative campaigns from history.
Right folks! It’s round four of the 'B2Bold' saga, and let me tell you, these intros are starting to feel like a tightrope walk over Google's duplicate content check abyss. Nevertheless, we persevere.
There’s a common misconception that creativity is only for consumer brands — specifically those with recognisable names and the biggest budgets. I don’t believe that.
It’s one thing to talk about the need for B2B marketers to embrace creative assets and content types, but at Wildfire we like to lead by example. That’s why we’re unveiling our latest campaign to raise awareness for B2B Creativity – B2Bold…The Game! Help our busy B2B marketer dodge boring content and campaigns, while picking up creative inspiration along the way.
At Wildfire, we’re all about B2B creativity. For us, great, memorable campaigns don’t need to be exclusively for consumer-facing brands. We believe B2B buyers are BORED of the same old content and the same old campaigns.
Good PR is just as important for B2B tech companies as it is for consumer brands. After all, business leaders are consumers too. They want to be surprised, intrigued and inspired to try something new.
B2B content is boring. There, we said it. Uniform LinkedIn posts, jargon-stuffed webinars, and white papers so boring they could be used as a mild sedative. It’s time for a change.
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