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Three great examples of B2B creativity

Good PR is just as important for B2B tech companies as it is for consumer brands. After all, business leaders are consumers too. They want to be surprised, intrigued and inspired to try something new.

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Alex Warren

B2Bold: The case for creativity in B2B tech

B2B content is boring. There, we said it. Uniform LinkedIn posts, jargon-stuffed webinars, and white papers so boring they could be used as a mild sedative. It’s time for a change.

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Wildfire Labs