Insights trends and intelligence from the world of tech PR
Good PR is just as important for B2B tech companies as it is for consumer brands. After all, business leaders are consumers too. They want to be surprised, intrigued and inspired to try something new.
B2B content is boring. There, we said it. Uniform LinkedIn posts, jargon-stuffed webinars, and white papers so boring they could be used as a mild sedative. It’s time for a change.
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