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About Us

Why Wildfire?

Turn your ambition into action.

Wildfire is an award-winning independent tech PR agency that combines strategic thinking and bold ideas to deliver brilliant results.

We believe the status quo sucks. That’s why we work with brands to create campaigns that are anything but boring. We call it Think.Bold — a strategic approach to PR where data-driven insights meet no-rules creativity.

Our ambition to stand out not only applies to our work, but how we do business.

As a B Corp, we are committed to making a positive difference on society and the environment. And through our accreditation in 2023, we joined a movement of people using business as a force for good — for our people, our clients, our community, and the planet.

Ready? Then get in touch:

Our team

Alex Warren Senior Account Director

Alex Warren

Senior Account Director

Taking a passion for consumer PR and translating it into the B2B space, Alex has repeatedly demonstrated a knack for pushing technical, B2B brands into bold, ambitious and highly successful campaigns.

Never settling for the obvious, Alex’s award-winning work has included stunts and content campaigns spanning comic books, playing cards, school trips, robot revolutions and even one funeral.

In 2016, Alex published his first book, Technoutopia, which explores the impact of technology on the media. He has also commented on technology for The Huffington Post, Marketing Week, The Metro, IDG and more. +442084088000
Andrew Shephard COO

Andrew Shephard


Andrew’s engineering background and ‘fluff-free’ attitude brings in-depth and hands-on technical knowledge, which has seen Andrew leading PR programmes for some of the world’s largest semiconductor companies.

A master of insights and measurement, Andrew leaves no stone unturned when it comes to proving the value of PR. Armed with his ever-expanding collection of power tools, he can fix anything. +442084088000
Ben Musgrove Senior Account Manager

Ben Musgrove

Senior Account Manager

Bringing an exceptional work ethic, Ben uses his literary brain to ensure content is intelligently researched, planned and written so messages cut through to key audiences.

When his nose isn’t buried in a book, Ben can be found heckling officials from the terraces of Woking FC and trying not to upset the neighbours too much with his electric guitar.

Ben Smith Associate Director

Ben Smith

Associate Director

Ben’s deep knowledge of sectors as diverse as electronics and IT, cleantech and medtech means he has a wide range of experience to draw on for his clients — ensuring that no two campaigns are the same. Ben’s expertise lies in helping his clients to raise their profiles beyond trade media and he has a proven track record in running campaigns that deliver coverage in national, business and consumer publications.

Ben is an avid Arsenal supporter and you can usually predict his mood based on last night’s football results. He’s been known to kick a ball about in his spare time and he’s pretty much a walking guide to ‘1,000 films to watch before you die’. +442084088000
Beth Jones Account Manager

Beth Jones

Account Manager

Having worked across a range of industries including tech, financial services and life sciences, Beth’s varied B2B experience has given her excellent organisational skills, the ability to dive into deeply technical subjects and a passion for establishing strong client relationships.

Her extensive media knowledge across different sectors means she’s constantly keeping one eye on the news, always ready to jump on the latest trends.

Outside of work, you’ll find this northerner exploring London and avidly following her favourite football club, Aston Villa.


Chris King Managing Director

Chris King

Managing Director

Chris’s extensive experience of international PR, informed senior counsel and track record for achieving outstanding results make him a firm favourite among clients.

Calm in the face of adversity, Chris’ consideration for others make him popular mentor among his colleagues — although he wishes he could command the same respect and admiration from his three young boys. +442084088000
Debby Penton CEO

Debby Penton


Motivated, competitive and highly experienced, Debby drives excellence across the agency and leads by example, going the extra mile to create stand-out campaigns and a dynamic agency culture.

Debby’s perpetual habit of adopting her client’s challenges as her own means that outstanding results are a foregone conclusion. She is the Chair of the PRCA technology group and a regular judge for industry awards including PR Week, PRCA and the Holmes Report SABREs. She also likes to ski — a lot. +442084088000
Elaine Birch Senior Account Director

Elaine Birch

Senior Account Director

Passionate about building and nurturing client relationships, Elaine loves the challenge of getting to the heart of what her clients want to achieve and designing smart and strategic PR programmes to suit.

A keen and talented writer, Elaine loves to delve deep into a technical subject and wordsmith it into engaging, cut through content. Her love of words extends to outside of work as well, where she enjoys writing poetry, journaling and reading. She also is the office lipstick aficionado, with a shade for every mood!

Helen Mondal HR Manager

Helen Mondal

HR Manager

Helen looks after all things people.  With experience across all aspects of human resources, she works closely with Wildfire’s management team to develop talent and shape a positive work environment.


Outside of work, Helen loves nothing more than hiking with friends, walking her dog and drinking fizz.

Imogen Nichols Senior Account Executive

Imogen Nichols

Senior Account Executive

On a quest to learn something new every day, Imogen is constantly exploring creative ways to approach her work. A graduate in English Literature with Creative Writing, Imogen knows how to tell a good story and uses this to deliver stand-out content and coverage for her clients.

When not working, Imogen can be found horse riding, walking her dogs, or spending time with friends and family.

James Lambert Account Manager

James Lambert

Account Manager

James’s natural affinity for communication means he engages effectively with journalists to secure high-quality media opportunities for clients.

When not at work James can be found testing new recipes in the kitchen or travelling the length and breadth of the country to watch his beloved Sheffield United.

Jay Cox Account Manager

Jay Cox

Account Manager

Jay consistently secures solid media results for clients, generating high-profile coverage — whether that’s thought leadership articles in tier-one business titles or news-jacking ransomware stories with the BBC.

After work, you can find Jay on a football pitch, a skateboard or collapsed in front of the TV playing games/binging Netflix.

Kiran Saini-Lewis Account Director

Kiran Saini-Lewis

Account Director

Kiran’s strong work ethic, eye for detail and no-nonsense approach has helped her fly through the ranks at Wildfire, having started with the agency as an intern after graduating in Communications and Media degree from Brunel University a few short years ago.

Kiran loves travelling and exploring new cultures which has been put to good use through managing international PR programmes for clients and helping to build awareness of different country nuances within our global partner network.

Louise Palmer Managing Director

Louise Palmer

Managing Director

Louise’s extensive tech PR experience makes her an agile and versatile director, combining the strategic management of PR programmes with a hands-on approach to get under the skin of clients and motivate her teams.

Unpretentious, loyal and shrewd, Louise is the woman to have in your corner when the going gets tough and the first to celebrate when good news comes through. +442084088000
Luke Proctor Account Manager

Luke Proctor

Account Manager

Luke’s positive attitude and natural charisma make him an exceptional media pitcher who regularly generates high-profile coverage for clients. A talented copywriter and public speaker, he has only occasionally been accused of being a show-off.

Outside work, Luke is likely found cooking, eating or plotting a path to 10 Downing Street.

Maja Klintheim Account Executive

Maja Klintheim

Account Executive

Proactive and highly motivated, Maja’s always one step ahead.  Adept at juggling multiple tasks, Maja takes on any task with gusto whether that’s pitching, managing an event, or creating new opportunities for her clients.

When Maja’s not working, she’s planning her next trip, trying a new restaurant, or exploring the latest art exhibition — anything, as long as she’s busy!

Megan Hill Senior Account Manager

Megan Hill

Senior Account Manager

Megan combines her experience in B2B and consumer tech to bring a fresh approach to client campaigns and develop media and influencer relations strategies that drive interest, opportunities and coverage.

After work, Megan enjoys spoiling her greyhound and making her way through Netflix.

Megan Jay Senior Account Executive

Megan Jay

Senior Account Executive

A goal-orientated individual, Meg is always coming up with new ways to push a campaign further or generate high-quality coverage. A quick thinker, she’s always ready to jump into any challenge and deliver excellent results.

Beyond Wildfire, Meg can be found supporting Liverpool Football Club, enjoying a cider with friends at the local pub, or reading the latest novel by Laine Moriarty.

Mohammad Zaidi Account Executive

Mohammad Zaidi

Account Executive

Always eager to secure the best results for his clients, and build good relationships with the media, Mohammed uses his education and experience in Media & Comms, TV and Film Making to expertly tell good stories visually.

Outside of work, Mohammad can be found at home researching cryptocurrency projects and trends while listening to old-school hip hop.

Paige Gravesande Apprentice

Paige Gravesande


Straight out of sixth form, Paige joined Wildfire in 2023 as our first-ever PR apprentice (no pressure!). She studied business, psychology, photography, and English language — a broad mix of subjects all applicable to our fast-paced industry — and loves a bit of variety in her life to make every day a little different.

Outside of Wildfire, you’ll likely spot Paige gallivanting across London trying all types of yummy cuisines or taking snaps at an open mic jazz event with her trusty Canon EOS by her side.

Paula Fifield Demand Generation Director

Paula Fifield

Demand Generation Director

Adept at establishing and nurturing lasting relationships, our long-standing demand generation director Paula has played a significant role in growing the agency and expanding our client list across IT, martech, electronics and consumer tech.

In her free time, Paula loves making night-sky-themed jewellery and spending time with her husband and their two children. +442084088000
Rebecca Quin Content Director

Rebecca Quin

Content Director

Obsessed with psychology, Rebecca enjoys finding new ways to apply the science of the mind to her approach to content and design. Always ready to point out a Freudian slip, she helps brands better understand themselves so their customers can, too.

Rebecca honed her content craft in Tokyo as a travel writer for an international media agency. Beyond work, she’s a big fan of books, baking and binge-watching The Blue Planet.

Sammy Browning Account Director

Sammy Browning

Account Director

Sammy’s expansive business and consumer-tech PR experience and creative mindset makes her an incredibly versatile communicator. An expert in all things media strategy, she excels at developing campaigns that deliver first class results for clients ranging from IT software to VR technology and everything in between!

Sammy is a big fan of travelling, dogs, films, and food. She loves finding new restaurants and planning holidays – and would be very happy to hear of any recommendations!

Samra Soliman Office Manager

Samra Soliman

Office Manager

With over 20 years of experience in broadcasting, events and the charity sector, Samra is used to wearing multiple hats. She ensures the office runs smoothly and likes that no one day is the same.

In her free time, Samra enjoys spending time with her family and loves to boogie to old-school classics.

Sara Merriman Accounts and IT Manager

Sara Merriman

Accounts and IT Manager

Sara has been at Wildfire for over 25 years and is the IT and accounting backbone of the company. Sara is responsible for ensuring that all the IT infrastructure works seamlessly and that we know where every penny is and where it’s going next.

A bit of a rugby fanatic, Sa still has the 2001 ‘naked’ England rugby team calendar up on the wall at her home. Despite being happily married Sara has still ended up with a house full of cats. +442084088000
Scarlet Perera Senior Account Executive

Scarlet Perera

Senior Account Executive

Sociable and ambitious, Scarlet uses her excellent communication skills to build long-lasting relationships with both clients and the media.

Outside of work, Scarlet is likely to be hitting the town for a dance or attempting to tire out her lively cockapoo.

Tim Richardson Senior Writer

Tim Richardson

Senior Writer

Tim is a journalist who’s spent the last 25 years or so reporting on — and writing about —business and technology.

Amid the chaos and noise of everyday life, he is focused on one thing — identifying stories that deserve to be shared and making sure people’s voices are heard.

After all, businesses are the source of some of the best stories around. You just have to find them.

Zoe McFarland Senior Account Director

Zoe McFarland

Senior Account Director

Zoe prides herself on delivering stand-out results for clients and immerses herself in their businesses to create strategic campaigns that reach the right audiences.

Always on top of the latest trends, Zoe has a love for news-jacking and a passion for injecting new ideas for maximum impact. She is also the office panda enthusiast — not that it would take you long to notice once you see her desk!