Taking a passion for consumer PR and translating it into the B2B space, Alex has repeatedly demonstrated a knack for pushing technical, B2B brands into bold, ambitious and highly successful campaigns.

Never settling for the obvious, Alex’s award-winning work has included stunts and content campaigns spanning comic books, playing cards, school trips, robot revolutions and even one funeral.

In 2016, Alex published his first book, Technoutopia, which explores the impact of technology on the media. He has also commented on technology for The Huffington Post, Marketing Week, The Metro, IDG and more.

Bringing an exceptional work ethic, Ben uses his literary brain to ensure content is intelligently researched, planned and written so messages cut through to key audiences.

When his nose isn’t buried in a book, Ben can be found heckling officials from the terraces of Woking FC and trying not to upset the neighbours too much with his electric guitar.

Ben’s deep knowledge of sectors as diverse as electronics and IT, cleantech and medtech means he has a wide range of experience to draw on for his clients — ensuring that no two campaigns are the same. Ben’s expertise lies in helping his clients to raise their profiles beyond trade media and he has a proven track record in running campaigns that deliver coverage in national, business and consumer publications.

Ben is an avid Arsenal supporter and you can usually predict his mood based on last night’s football results. He’s been known to kick a ball about in his spare time and he’s pretty much a walking guide to ‘1,000 films to watch before you die’.

Having worked across a range of industries including tech, financial services and life sciences, Beth’s varied B2B experience has given her excellent organisational skills, the ability to dive into deeply technical subjects and a passion for establishing strong client relationships.

Her extensive media knowledge across different sectors means she’s constantly keeping one eye on the news, always ready to jump on the latest trends.

Outside of work, you’ll find this northerner exploring London and avidly following her favourite football club, Aston Villa.

Chris’s extensive experience of international PR, informed senior counsel and track record for achieving outstanding results make him a firm favourite among clients.

Calm in the face of adversity, Chris’ consideration for others make him popular mentor among his colleagues — although he wishes he could command the same respect and admiration from his three young boys.

Motivated, competitive and highly experienced, Debby drives excellence across the agency and leads by example, going the extra mile to create stand-out campaigns and a dynamic agency culture.

Debby’s perpetual habit of adopting her client’s challenges as her own means that outstanding results are a foregone conclusion. She is the Chair of the PRCA technology group and a regular judge for industry awards including PR Week, PRCA and the Holmes Report SABREs. She also likes to ski — a lot.

Passionate about building and nurturing client relationships, Elaine loves the challenge of getting to the heart of what her clients want to achieve and designing smart and strategic PR programmes to suit.

A keen and talented writer, Elaine loves to delve deep into a technical subject and wordsmith it into engaging, cut through content. Her love of words extends to outside of work as well, where she enjoys writing poetry, journaling and reading. She also is the office lipstick aficionado, with a shade for every mood!

Helen looks after all things people.  With experience across all aspects of human resources, she works closely with Wildfire’s management team to develop talent and shape a positive work environment.

Outside of work, Helen loves nothing more than hiking with friends, walking her dog and drinking fizz.

On a quest to learn something new every day, Imogen is constantly exploring creative ways to approach her work. A graduate in English Literature with Creative Writing, Imogen knows how to tell a good story and uses this to deliver stand-out content and coverage for her clients.

When not working, Imogen can be found horse riding, walking her dogs, or spending time with friends and family.

James’s natural affinity for communication means he engages effectively with journalists to secure high-quality media opportunities for clients.

When not at work James can be found testing new recipes in the kitchen or travelling the length and breadth of the country to watch his beloved Sheffield United.

Jay consistently secures solid media results for clients, generating high-profile coverage — whether that’s thought leadership articles in tier-one business titles or news-jacking ransomware stories with the BBC.

After work, you can find Jay on a football pitch, a skateboard or collapsed in front of the TV playing games/binging Netflix.

Kiran’s strong work ethic, eye for detail and no-nonsense approach has helped her fly through the ranks at Wildfire, having started with the agency as an intern after graduating in Communications and Media degree from Brunel University a few short years ago.

Kiran loves travelling and exploring new cultures which has been put to good use through managing international PR programmes for clients and helping to build awareness of different country nuances within our global partner network.

Louise’s extensive tech PR experience makes her an agile and versatile director, combining the strategic management of PR programmes with a hands-on approach to get under the skin of clients and motivate her teams.

Unpretentious, loyal and shrewd, Louise is the woman to have in your corner when the going gets tough and the first to celebrate when good news comes through.

Luke’s positive attitude and natural charisma make him an exceptional media pitcher who regularly generates high-profile coverage for clients. A talented copywriter and public speaker, he has only occasionally been accused of being a show-off.

Outside work, Luke is likely found cooking, eating or plotting a path to 10 Downing Street.

Megan combines her experience in B2B and consumer tech to bring a fresh approach to client campaigns and develop media and influencer relations strategies that drive interest, opportunities and coverage.

After work, Megan enjoys spoiling her greyhound and making her way through Netflix.

A goal-orientated individual, Meg is always coming up with new ways to push a campaign further or generate high-quality coverage. A quick thinker, she’s always ready to jump into any challenge and deliver excellent results.

Beyond Wildfire, Meg can be found supporting Liverpool Football Club, enjoying a cider with friends at the local pub, or reading the latest novel by Laine Moriarty.

Always eager to secure the best results for his clients, and build good relationships with the media, Mohammed uses his education and experience in Media & Comms, TV and Film Making to expertly tell good stories visually.

Outside of work, Mohammad can be found at home researching cryptocurrency projects and trends while listening to old-school hip hop.

Straight out of sixth form, Paige joined Wildfire in 2023 as our first-ever PR apprentice (no pressure!). She studied business, psychology, photography, and English language — a broad mix of subjects all applicable to our fast-paced industry — and loves a bit of variety in her life to make every day a little different.

Outside of Wildfire, you’ll likely spot Paige gallivanting across London trying all types of yummy cuisines or taking snaps at an open mic jazz event with her trusty Canon EOS by her side.

Adept at establishing and nurturing lasting relationships, our long-standing demand generation director Paula has played a significant role in growing the agency and expanding our client list across IT, martech, electronics and consumer tech.

In her free time, Paula loves making night-sky-themed jewellery and spending time with her husband and their two children.

Obsessed with psychology, Rebecca enjoys finding new ways to apply the science of the mind to her approach to content and design. Always ready to point out a Freudian slip, she helps brands better understand themselves so their customers can, too.

Rebecca honed her content craft in Tokyo as a travel writer for an international media agency. Beyond work, she’s a big fan of books, baking and binge-watching The Blue Planet.

Sammy’s expansive business and consumer-tech PR experience and creative mindset makes her an incredibly versatile communicator. An expert in all things media strategy, she excels at developing campaigns that deliver first class results for clients ranging from IT software to VR technology and everything in between!

Sammy is a big fan of travelling, dogs, films, and food. She loves finding new restaurants and planning holidays – and would be very happy to hear of any recommendations!

With over 20 years of experience in broadcasting, events and the charity sector, Samra is used to wearing multiple hats. She ensures the office runs smoothly and likes that no one day is the same.

In her free time, Samra enjoys spending time with her family and loves to boogie to old-school classics.

Sara has been at Wildfire for over 25 years and is the IT and accounting backbone of the company. Sara is responsible for ensuring that all the IT infrastructure works seamlessly and that we know where every penny is and where it’s going next.

A bit of a rugby fanatic, Sa still has the 2001 ‘naked’ England rugby team calendar up on the wall at her home. Despite being happily married Sara has still ended up with a house full of cats.

Sociable and ambitious, Scarlet uses her excellent communication skills to build long-lasting relationships with both clients and the media.

Outside of work, Scarlet is likely to be hitting the town for a dance or attempting to tire out her lively cockapoo.

Tim is a journalist who’s spent the last 25 years or so reporting on — and writing about —business and technology.

Amid the chaos and noise of everyday life, he is focused on one thing — identifying stories that deserve to be shared and making sure people’s voices are heard.

After all, businesses are the source of some of the best stories around. You just have to find them.

Trisha, a skilled communications specialist, brings a wealth of industry experience to the table. She excels in media relations and has a knack for crafting compelling narratives for her clients. Her passion for public relations lies in cultivating enduring connections with journalists.

Known for her impeccable sense of humour, Trisha enjoys socialising with her friends and curating amusing Instagram reels to entertain her followers.

Zoe prides herself on delivering stand-out results for clients and immerses herself in their businesses to create strategic campaigns that reach the right audiences.

Always on top of the latest trends, Zoe has a love for news-jacking and a passion for injecting new ideas for maximum impact. She is also the office panda enthusiast — not that it would take you long to notice once you see her desk!