AI personas.
Built for tech PR.
Develop PR insights, test creative ideas, grow your PR impact
Meet our Sparks
Sparks are AI audience personas built by Wildfire to sharpen thinking and maximise our creative B2B campaigns. Modelled on real B2B audiences, and built with behavioural science factors, they help us test ideas, refine messages and spot what will (and won’t) resonate with your buyers.
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![Raj: Telco CTO]()
Raj: CTO
Industry: Telecoms
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![Sara]()
Sara: CMO
Industry: MarTech
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![Ben: B2B influencer]()
Ben: Influencer
Industry: Engineering
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![Jane: CEO]()
Jane: CEO
Industry: Enterprise IT
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![Rowan: Journalist]()
Rowan: Journalist
Industry: National Tech
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![James: VP Sales]()
James: VP Sales
Industry: AdTech
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![Your audience]()
Your audience here
Speak to Wildfire about a custom AI persona
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![Dave: CISO]()
Dave: CISO
Industry: SaaS
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Steve: CIO
Industry: Enterprise
Built on B2B behaviour
Sparks are built on a unique behavioural science framework, trained on B2B data. This framework covers Motivation Drivers, Affective Drivers, Routine Factors, Critical Moments, Trust Factors, Risk Gates, and Message Friction Controls.
Embedded in ChatGPT, they help our team test narratives and messaging against B2B buyer, journalist, and influencer behaviours.
Can I use Sparks for my tech brand?
Right now, Sparks are custom-built exclusively for Wildfire customers — part of how we inform our campaigns and pitching to make tech stories stand out.
If you’re looking for a bold, informed PR agency that gets B2B tech, we’d love to work with you. Partner with Wildfire to access insights from our Sparks and build award-winning campaigns for your tech brand.
