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News & Views

News and views from the Wildfire team

25th January 2022

Three ways retailers are collecting more customer data

Keeping existing customers happy while attracting new ones has always been a challenge for retailers, but it’s become increasingly difficult over the last two years.

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Rutvi Sheth Profile Image
Written by
Rutvi Sheth
18th January 2022

Can companies nudge us to be greener?

Companies that venture into the world of environmentalism face an uphill battle — and rightly so. We’ve all seen the Twitter storms that follow poorly

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Lara Kelly Profile Image
Written by
Lara Kelly
11th January 2022

Top tips for improving your C-suite’s presence online

In my last blog post, I wrote about the power of using LinkedIn to reach clients, prospects and industry influencers online. C-suite execs typically have

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Kiran Saini Profile Image
Written by
Kiran Saini
22nd December 2021

Announcing a different type of Christmas tree this year

Our current values reflect who we are as an agency and as a team: Be Bold, Be Informed, Be Exceptional and Be Yourself. But this

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Zoe McFarland Profile Image
Written by
Zoe McFarland
15th December 2021

From ‘digital recluse’ to ‘digital hero’, where are you on the scale?

When it comes to B2B, people buy from people, so it was shocking to uncover in our recent study that almost half of the tech

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Kiran Saini Profile Image
Written by
Kiran Saini
1st December 2021

How influential are your brand’s digital executives?

I’ve written a lot recently about the importance of personal branding and, as a senior business executive, the impact that personal social profiles can have

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Kiran Saini Profile Image
Written by
Kiran Saini
17th November 2021

Three ways to leverage influencers beyond just “reach”

Influencer marketing has grown exponentially over the last few years and, not surprisingly, has now become one of the most popular forms of online marketing

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Fiona Todd Profile Image
Written by
Fiona Todd
9th November 2021

Waste not, want not: rejecting built-in obsolescence

Like an overzealous takeaway or misguided night out, COP26 has many of us ruefully examining our bad habits. The summit aims to persuade its participants

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Ben Musgrove Profile Image
Written by
Ben Musgrove
4th November 2021

Tech PR and a new frontier

Tech PR and a new frontier In our modern world, a vast extent of new and innovative technologies is emerging every single day and is

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Scarlet Perera Profile Image
Written by
Scarlet Perera
2nd November 2021

Video game cheating: an epidemic

Whether it’s your Christmas game of Monopoly or playing football on the world stage, most of us would agree that cheating is not a welcome

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Jay Cox Profile Image
Written by
Jay Cox