Skip to Main Content
Beyond counting sheep: how sleep tech can help you hit the hay
From lavender pillow sprays to blackout blinds, when it comes to getting a good night’s sleep, I’ve tried every lotion, potion and notion in the Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Whose responsibility is it to fight fake news? Technologists or governments?
We’ve entered the post-truth era, where facts are only hearsay. Over the last few years, the dissemination of misinformation has become a cultural phenomenon. “Fake Continue reading
How to brief a PR agency
Over the past four years at Wildfire I’ve been lucky enough to be involved in a great number of new-business pitches. When I first got Continue reading
BBC Sounds: a radio revival?
Last week saw the launch of BBC Sounds, which (as the BBC itself describes it) is a new audio app, bringing together live and on-demand Continue reading