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News and views from the Wildfire team
The harsh reality Picture this: a creative team puts in countless hours and significant resources to produce a high-quality video. The production value is through
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In a previous blog we looked at the structure of a news story and the importance of the inverted triangle. We looked at how you
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News writing isn’t just the sole preserve of journalists — it’s a technique that is invaluable to B2B content producers. In fact, I would go
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Back in the days of dial-up modems, there was only one person any self-respecting web surfer asked for help — his name was Jeeves. Yes,
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ChatGPT is now back up and running after an outage floored the service for a large part of the working day (4 June). The headlines
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Writing’s easy…if you know what you want to say. And that’s the problem. Figuring out what you want to say can sometimes be a struggle
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Artificial intelligence (AI) has rapidly evolved from a novel technology to a vital feature in many new and existing digital tools. Since the advent of
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A message from CEO Debby Penton I’m super excited to announce that Wildfire is now proudly a 100% employee-owned business. By selling our shareholding back
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Having been at Wildfire since 2006 — and walked the path from account manager to managing director — I have become a case study for the agency’s
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Working in PR, we’re in the business of making a name for our clients. But that doesn’t mean we don’t appreciate a bit of recognition
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