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Topshop to a top flop – established retailers need to embrace the future or be left behind
I recall the fashion of my very early teenage years being dictated by the trends I saw appearing at Topshop and Topman, and the necessity Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
The future of fashion: how technology is reshaping the industry
Many will be flocking to the UK capital this week – all in the name of fashion. London Fashion Week is making a return on Continue reading
How Instagram is shaking up influencer marketing
Last month, social media giant Instagram announced it would be trialling the removal of ‘likes’ on posts across several countries in a bid to remove Continue reading
Pet tech — what’s the latest?
IFA 2019 is just around the corner, and we’ve spent the last few weeks organising meetings, drafting briefing documents and trying not to drown in Continue reading