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News and views from the Wildfire team
Keeping existing customers happy while attracting new ones has always been a challenge for retailers, but it’s become increasingly difficult over the last two years.
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Companies that venture into the world of environmentalism face an uphill battle — and rightly so. We’ve all seen the Twitter storms that follow poorly
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In my last blog post, I wrote about the power of using LinkedIn to reach clients, prospects and industry influencers online. C-suite execs typically have
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Our current values reflect who we are as an agency and as a team: Be Bold, Be Informed, Be Exceptional and Be Yourself. But this
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When it comes to B2B, people buy from people, so it was shocking to uncover in our recent study that almost half of the tech
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I’ve written a lot recently about the importance of personal branding and, as a senior business executive, the impact that personal social profiles can have
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Influencer marketing has grown exponentially over the last few years and, not surprisingly, has now become one of the most popular forms of online marketing
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Like an overzealous takeaway or misguided night out, COP26 has many of us ruefully examining our bad habits. The summit aims to persuade its participants
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Tech PR and a new frontier In our modern world, a vast extent of new and innovative technologies is emerging every single day and is
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Whether it’s your Christmas game of Monopoly or playing football on the world stage, most of us would agree that cheating is not a welcome
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