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News & Views

News and views from the Wildfire team

10th May 2022

Saying ‘I do’ to three #wedtech trends

It goes without saying that the last two years have been incredibly challenging for a lot of industries – and the wedding industry is no

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Kiran Saini Profile Image
Written by
Kiran Saini
4th May 2022

Tripping with health tech – the other way to get high

Apparently, Jim Morrison once said drugs are a bet with the mind. If so, he wasn’t wrong. There are all kinds of substances that give

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Shehroz Siddiqui Profile Image
Written by
Shehroz Siddiqui
21st April 2022

A wild ride — why this job matters

As the new Wildfire copywriter, I might’ve chosen to write a generic introductory post in formal business English, where I’d regurgitate my CV and mention

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Shehroz Siddiqui Profile Image
Written by
Shehroz Siddiqui
14th April 2022

Subject and subjectivity: tech and truth in Ukraine

We live in an age where we often have to sift through reams of bullshit in order to establish truth. In all aspects of public

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Ben Musgrove Profile Image
Written by
Ben Musgrove
1st April 2022

Nike’s football strategy ­– football stars or social icons?

Last summer was a dramatic time for football fans. People around the country had their hopes raised and dreams dashed over a month-long, drama-ridden Euros

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Charlie Apsey Profile Image
Written by
Charlie Apsey
22nd March 2022

NFTs: why is this tech trend infiltrating the music industry?

Non-fungible tokens (NFTs) have officially permeated the music industry. Eminem recently bought a Bored Ape NFT for over £300,000 and discontinued filesharing brand, LimeWire, transformed

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Ella Bardoe Profile Image
Written by
Ella Bardoe
17th March 2022

PR in 2022: Tread carefully but don’t tiptoe

PR in 2022: Tread carefully but don’t tiptoe All marketers are generally focused on creating reputational change, relationship building and revenue generation. But even the

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Paula Fifield Profile Image
Written by
Paula Fifield
10th March 2022

Make yourself a home: are 3D printed houses a fad or the future?

3D printed items are becoming increasingly prevalent in our everyday lives. The automotive and aviation industries are leveraging this technology to make components for cars

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Samantha Browning Profile Image
Written by
Samantha Browning
2nd March 2022

#BreakTheBias: Gender & AI

This year, the theme of the International Women’s Day campaign is #BreakTheBias, which centres around the ongoing fight for a gender equal world, free of

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Scarlet Perera Profile Image
Written by
Scarlet Perera
25th February 2022

How modern technology is pushing the boundaries of artistic expression

The worlds of art and technology are not the most obvious of bedfellows. To most, the word ‘art’ is synonymous with da Vinci, Monet and

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James Lambert Profile Image
Written by
James Lambert