Skip to Main Content
The future of artificial intelligence in PR
As PRs, we constantly write about artificial intelligence (AI) for our clients and the effect it could have on transforming business and industries. And while, Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Why PR effectiveness must be determined by business impact
Today, the Wildfire office is festooned with orange balloons to celebrate our latest award win: the most effective B2B PR campaign, as presented at the Continue reading
The importance of cultural sensitivity in international PR
On Wednesday night I attended the first panel discussion for the PRCA International Communicators Group, which looked at managing multi-market communications programmes from the UK. Continue reading
#FashTech: How technology is transforming the fashion industry
Australian Fashion Week drew to a close last week. Having cousins living in Sydney who were lucky enough to attend a few catwalk shows themselves, Continue reading