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News & Views

News and views from the Wildfire team

15th April 2021

Will the fintech boom turn into a bubble?

It was March 1999 when Priceline, a travel booking site and the poster child of the dot-com era, went public at $16 a share. On

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Sanjay Dove Profile Image
Written by
Sanjay Dove
13th April 2021

How online communication saved Formula One

Once the “pinnacle of motorsport”, Formula One saw a fall from grace in the 2010s. TV figures plummeted as competition stagnated — the gap between

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Charlie Apsey Profile Image
Written by
Charlie Apsey
6th April 2021

Gen Z — eight seconds to engage

You hear ‘Gen Z’ thrown around a lot these days. It loosely refers to anyone born after 1995. But from the way it’s used you’d

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Jay Cox Profile Image
Written by
Jay Cox
1st April 2021

Stress! We all experience it, but how can we better manage it?

April marks Stress Awareness Month, led by the Stress Management Society. Stress is a huge public health challenge that’s linked to both physical and mental

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Zoe McFarland Profile Image
Written by
Zoe McFarland
30th March 2021

Personal branding: from zero to (digital) hero

The concept of a business building a brand for itself is pretty common. Most, if not all, businesses are branded, and they make tons of

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Kiran Saini Profile Image
Written by
Kiran Saini
16th March 2021

The future of gaming is in the clouds

My first games console was a PlayStation 2. I didn’t know it then but gaming would become a massive part of my life. I’d eventually

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Ben Rees Profile Image
Written by
Ben Rees
9th March 2021

Three fitness apps that will help you to achieve your goals

With gyms closed, lots of people are struggling to stay motivated and stick to their usual fitness and wellbeing routines. In normal times, you’d have

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Rachel Nulty Profile Image
Written by
Rachel Nulty
25th February 2021

Here’s why your next social media strategy should send people to sleep

*In a whisper* Hello and welcome to another ASMR video… Sound familiar? Even if it did, you probably wouldn’t admit it. ASMR stands for Autonomous

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Megan Hill Profile Image
Written by
Megan Hill
23rd February 2021

Corporate strategy vs tech strategy: is it all the same thing?

We’ve heard it said many times that “every company is a technology company these days”. Though I would agree with this statement to an extent,

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Paula Fifield Profile Image
Written by
Paula Fifield
18th February 2021

Martech vendors: jargon is killing your marketing

Classic scenario. You’re launching a new product feature. You write the press release, send it back and forth between your product, marketing and content teams

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Alex Warren Profile Image
Written by
Alex Warren