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What makes a good story?
While I’ve never worked a day in my life as a journalist, I did train and qualify as a journalist. During my training, I did Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
What is an employer branding strategy? And why is it important?
Branding and PR have always been natural bedfellows. Both are very much about perceptions of an organisation among a target group of people, and brand Continue reading
Mental Health Awareness Week: tips for COVID-19 times
This week is Mental Health Awareness Week, which is more important than ever right now. The ONS has reported that COVID-19 has increased anxiety and Continue reading
Square eyes: managing your screen time during lockdown
The coronavirus pandemic and subsequent lockdown has emphasised not only the way we use smart devices on a daily basis, but also the extent to Continue reading