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13th June 2024

Are shifting search habits changing the face of consumer tech PR?

Back in the days of dial-up modems, there was only one person any self-respecting web surfer asked for help — his name was Jeeves. Yes,

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Megan Hill Profile Image
Written by
Megan Hill
10th June 2024

ChatGPT outage spreads panic among those now hooked on chatbot for work

ChatGPT is now back up and running after an outage floored the service for a large part of the working day (4 June).  The headlines

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Tim Richardson Profile Image
Written by
Tim Richardson
29th May 2024

Stop press! Why every PR and marketer needs to learn news writing and the inverted triangle

Writing’s easy…if you know what you want to say. And that’s the problem. Figuring out what you want to say can sometimes be a struggle

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Tim Richardson Profile Image
Written by
Tim Richardson
20th May 2024

A Wildfire perspective on AI

Artificial intelligence (AI) has rapidly evolved from a novel technology to a vital feature in many new and existing digital tools. Since the advent of

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Chris King Profile Image
Written by
Chris King
3rd May 2024

It’s official! Wildfire is now an employee-owned business

A message from CEO Debby Penton I’m super excited to announce that Wildfire is now proudly a 100% employee-owned business. By selling our shareholding back

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Debby Penton Profile Image
Written by
Debby Penton
25th April 2024

How to Build a Consultant: Developing skills for life

Having been at Wildfire since 2006 — and walked the path from account manager to managing director — I have become a case study for the agency’s

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Chris King Profile Image
Written by
Chris King
14th March 2024

Share the love: how to build the best client-agency relationships

Working in PR, we’re in the business of making a name for our clients. But that doesn’t mean we don’t appreciate a bit of recognition

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Louise Palmer Profile Image
Written by
Louise Palmer
7th March 2024

Creativity: More than just an outcome

In the competitive marketing, PR, and advertising industries, we’re often fixated on the endgame: creativity as the outcome.  Want to get a brand in the

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Debby Penton Profile Image
Written by
Debby Penton
22nd February 2024

What is ​​‘performance branding’?

If you work in B2B marketing, you may have noticed that ‘performance branding’ — the ability to generate long-term brand awareness — is having a moment

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Paula Fifield Profile Image
Written by
Paula Fifield
9th February 2024

A year in the life of a PR apprentice: Paige Gravesande shares her journey

National Apprenticeship Week (NAW) — which this year runs 5 to 11 February 2024 — helps celebrate the achievements of apprentices everywhere and the positive

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Helen Mondal Profile Image
Written by
Helen Mondal