Don’t blink: Are micro-books the new micro-blog?
A few years ago, I used this blog to write about the rise of context-free information. Back then, I was arguing that microblogging and aggregation Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
PR stunts: are they losing their edge?
Let’s play a game — think of a ‘typical’ PR stunt. Now how many of you thought ‘creating the world’s biggest X’? How about a Continue reading
Amazon Anytime, the all-in-one messaging app
Amazon is making its debut into the social messaging sphere by launching its own messaging app ‘Anytime’, with added extras of splitting bills, ordering food Continue reading
One day I’ll fly away, or get on the electric vehicle bandwagon
There have been a lot of electric vehicles in my world in the last few weeks. Starting with some great new commercial ‘toys’ we have Continue reading