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News and views from the Wildfire team
On 26th September, I organised and hosted my seventh Macmillan Coffee Morning at the Wildfire office since joining the team back in 2016. Over the
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And that’s a wrap! Bold Month is officially over. For those of you who haven’t been religiously checking our LinkedIn (shame on you), Bold Month
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In this series, our CEO Debby Penton and Head of Creative Services Emile Kronfli have already addressed a couple of the biggest misconceptions about creativity.
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Creativity matters — even in B2B. Need convincing? Our CEO Debby Penton makes a great case In her article for PR Moment. Here she dispels
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In July 2023, Wildfire became a certified B Corp, cementing our Do Good value and commitment to be a force for good for our people,
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The harsh reality Picture this: a creative team puts in countless hours and significant resources to produce a high-quality video. The production value is through
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In a previous blog we looked at the structure of a news story and the importance of the inverted triangle. We looked at how you
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News writing isn’t just the sole preserve of journalists — it’s a technique that is invaluable to B2B content producers. In fact, I would go
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Back in the days of dial-up modems, there was only one person any self-respecting web surfer asked for help — his name was Jeeves. Yes,
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ChatGPT is now back up and running after an outage floored the service for a large part of the working day (4 June). The headlines
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