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News and views from the Wildfire team
Long-distance travel is inherently disorientating. Forcing your body to sleep when it wants to wake up, acclimatising to a new language, and not being able
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As we settle in to 2023, I wanted to share how proud I am of the team and how we well and truly lived our
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In an essay published in the 1950s, the mathematician and computer pioneer Alan Turing proposed the Turing test. It has become one of the most
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2022 put marketing creativity firmly back in the spotlight, with Cannes Lions kicking things off in style by introducing a B2B category. The Grand Prix
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If I say ‘messaging’, I’d wager there is a strong possibility that it conjures up images of ever so slightly overlong meetings in windowless rooms…which
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As part of my role at Wildfire, I look after recruitment. One of the things I love most about that is doing first interviews with
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My friend has a theory. He believes that a joke on its 50th retelling can be just as funny as it was the first time
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Like many others, I’ve watched on in horror over the past eight months as heavy fighting, shelling and air strikes have had devastating consequences for
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Last month, I organised and hosted a Macmillan Coffee Morning at the Wildfire office for the sixth time since joining the team back in 2016.
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There is a movement happening in B2B marketing right now calling for greater creativity, which is being positioned as a ‘superpower’ in the industry. While
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