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Why PR lost the social media age
Not many industries are truly prepared for radical change. But the PR sector did a spectacularly bad job when social media hit the mainstream 10 Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
What’s next in the post-social media age?
As we have outlined in our new report, Surviving the Post-Social Media Apocalypse, the apparent, and perhaps too easily assumed permanence of the social media Continue reading
Raising the alarm for the ‘post-social media age’
The Wildfire labs team is always looking ahead to the future of PR. As part of that initiative we’ve published a new report today, Surviving Continue reading
What B2B PR can learn from bloggers, vloggers and the BBC
Last night I attended the PRCA Broadcast Group’s latest talk on what the worlds of influencer marketing and traditional broadcast media can learn from one Continue reading