The Future of Influence — Everything has changed, but nothing has changed
Last week I was lucky enough to attend PRmoment.com’s “The Future of Influence” conference, which attempted to explore many key themes including: the influence of Continue reading
IoC: ‘Internet of Clothes’
With London Tech Week coming to a close, I was lucky enough to attend a fashion and technology event hosted by the Women of Wearables Continue reading
Disrupt or be disrupted: every company should be a technology company now
The rapid pace of digital disruption is creating exciting opportunities everywhere and certainly making our lives as consumers easier, but it also presents new risks Continue reading
From AVE to attribution – the PR measurement debate rattles on
There is a lot of excitement in the PR media this week about the controversy around banning AVE as a form of PR measurement. However, Continue reading