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News and views from the Wildfire team
Twenty years ago, PR was focused almost entirely on generating media coverage. Today, the influencer landscape has changed dramatically, spanning far more than newspapers and
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How much of your comms planning is dictated by the product pipeline? How much focus is there on marketing collateral, press releases and yes, the
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Perhaps the biggest fallacy among electronics brands is that it’s undesirable to throw off the B2B shackles. Far better to target electronics engineers with products
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Tech innovation is critical for mature brands to stay ahead of disruption, with many companies relying on in-house innovation labs to keep the competition at
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There is a misconception that when brands start influencer campaigns that they must pin down the right people first. Though it’s helpful to know the
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Football’s relationship with technology has been a tumultuous one. Dare to utter the three letters V A R and you will likely evoke feelings of
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“Most people are rather confident of their ability to recognise bullshit and to avoid being taken in by it… In consequence, we have no clear
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Following my last blog post about five top tech companies that are helping to change the face of the tourism industry, worldwide travel has continued
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Last month’s announcement that luxury automotive legend Ferrari was hiring Benedetto Vigna as its new CEO came as a surprise to many in both the
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Last month, a few of us at Wildfire joined a workshop hosted by Maverrick, a social selling training and consulting company, to learn about how
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