Skip to Main Content

News & Views

News and views from the Wildfire team

21st July 2021

Fast chips to fast cars: why Ferrari hired an electronics heavyweight as its new CEO

Last month’s announcement that luxury automotive legend Ferrari was hiring Benedetto Vigna as its new CEO came as a surprise to many in both the

Read more
Elaine Birch Profile Image
Written by
Elaine Birch
15th July 2021

The power of LinkedIn: turning ‘lurkers’ into ‘likers’

Last month, a few of us at Wildfire joined a workshop hosted by Maverrick, a social selling training and consulting company, to learn about how

Read more
Kiran Saini Profile Image
Written by
Kiran Saini
6th July 2021

The four different types of influencers you need to know about

When people hear the word ‘social media influencer’, a fair few might automatically think of the likes of Kim Kardashian and her $250k-worth Instagram posts

Read more
Fiona Todd Profile Image
Written by
Fiona Todd
30th June 2021

The future of lending in the fintech era

What do Sayfudin, a farmer and raw materials provider; Ratna, a weaver of doormats; and Bayu, a university student; have in common? They have all

Read more
Sanjay Dove Profile Image
Written by
Sanjay Dove
29th June 2021

How brands should target gamers in 2021

Since my early memories of Tony Hawk’s Pro Skater on PlayStation, the gaming landscape has changed dramatically. In recent years, we’ve experienced the rise of

Read more
Jay Cox Profile Image
Written by
Jay Cox
25th June 2021

Take it as read(dit): degrees of truth in the internet hivemind

It’s conventional wisdom that Reddit — the cuddlier cousin of your favourite social media — is a hivemind. Surely a meritocratic, community-driven forum is going

Read more
Ben Musgrove Profile Image
Written by
Ben Musgrove
23rd June 2021

High-flyers: Five travel tech brands to watch in 2021

Looking back to my last travel-related blog in the good old days of 2017, it’s clear that the world is now a very different place.

Read more
Samantha Browning Profile Image
Written by
Samantha Browning
8th June 2021

How to use Discord as a relationship marketing tool

Discord entered the market six years ago as a social platform for gamers. It quickly became popular by offering audio and video chat features that

Read more
Annie Knight Profile Image
Written by
Annie Knight
3rd June 2021

Share of search doesn’t really impact B2B — yet

This headline is a bit of a cheat — I’m discounting the suitability of share of search for B2B in the first paragraph but as

Read more
Andrew Shephard Profile Image
Written by
Andrew Shephard
1st June 2021

From the pitch to the boardroom: how football has helped me figure out my career ambitions

I am currently embarking on something I never foresaw even a couple years ago – I am training to be an FA football coach. Yep,

Read more
Elaine Birch Profile Image
Written by
Elaine Birch