Skip to Main Content

News & Views

News and views from the Wildfire team

16th October 2020

What makes a successful B2B influencer campaign?

Here at Wildfire, we’re big believers in the power of influencer relations. But while many consumer brands have already embraced influencers within their marketing initiatives,

Read more
Chris King Profile Image
Written by
Chris King
15th October 2020

Why B2B buyers have no friends…

This blog post is an extract from Wildfire’s latest guide, “The science of B2B influence”.  If marketing campaigns are to be believed, B2B buyers are

Read more
Chris King Profile Image
Written by
Chris King
13th October 2020

Top wellness tech of 2020 so far

Society generally views health through the lens of physical health, but our mental health can be just as important. This is especially the case right

Read more
Rachel Nulty Profile Image
Written by
Rachel Nulty
28th September 2020

Social media: the Vegas slot machine

The question of whether social media is bad for our mental health is something that has been debated for several years. This isn’t a surprise

Read more
Fiona Todd Profile Image
Written by
Fiona Todd
10th September 2020

Who’s influencing who?

2020 has not been our year. If you had told me a year ago there would have been a time when it was illegal for

Read more
Anna Ouseley-Giraldo Profile Image
Written by
Anna Ouseley-Giraldo
7th September 2020

An introduction to audio: why where your music comes from matters

It’s been a long time since I had a dedicated music player as part of my daily pocket check, and I bet that’s the same

Read more
Charlie O'Toole Profile Image
Written by
Charlie O'Toole
3rd September 2020

The COVID Customer: ingenuity in physical and digital retail

Coronavirus and the subsequent lockdown have catalysed business change. Businesses offering ‘non-essential’ services have been closed for several months. The consumers that could keep these

Read more
Ben Musgrove Profile Image
Written by
Ben Musgrove
27th August 2020

How long is your funnel?

Over the years I have seen a LOT of funnels. Sales funnels, marketing funnels, long and short funnels, funnel-shaped funnels and funnels that look nothing

Read more
Paula Fifield Profile Image
Written by
Paula Fifield
25th August 2020

Planning a virtual work summer party?

With most of us working from home, the Wildfire social team had to dramatically re-think our annual summer party this year. During our planning stage

Read more
Zoe McFarland Profile Image
Written by
Zoe McFarland
21st August 2020

Not another Zoom call…

Here we are, day 7,000 of working from home, and within that time you have probably done over 50,000 Zoom calls. While I might be

Read more
Ben Rees Profile Image
Written by
Ben Rees