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News & Views

News and views from the Wildfire team

8th August 2022

You’re hired! Could you be Wildfire’s first apprentice?

Wildfire is launching its first apprenticeship programme to attract the next generation of young diverse talent into the creative world of PR. We’re joining thousands

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Helen Mondal Profile Image
Written by
Helen Mondal
25th July 2022

Turning ambition into action with high-impact content: meet our new team

Quality content is nothing new to Wildfire. It has always been a key factor at the heart of the work we do for our clients

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Louise Palmer Profile Image
Written by
Louise Palmer
8th July 2022

Managing pan-EMEA PR networks for tech brands

As an agency, we’ve been managing international PR programmes for clients for over 20 years – delivering award-winning campaigns that combine local expertise with a

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Kiran Saini Profile Image
Written by
Kiran Saini
5th July 2022

WARC the walk: Planning a path to greater creative effectiveness in PR

The Cannes Lions five-day International Festival of Creativity was held last month. Despite some amazingly creative entries, some things remained the same – not least

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Paula Fifield Profile Image
Written by
Paula Fifield
28th June 2022

Eager beaver blamed for Canada Internet outage

If you’re suffering with a flaky internet connection that makes Zoom calls look like a dodgy stop-start animation, spare a thought for the residents of

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Shehroz Siddiqui Profile Image
Written by
Shehroz Siddiqui
21st June 2022

Banning words is no guide to style

Sacre bleu! France’s language police have banned some words and phrases linked to computer gaming as part of its cultural remit to ‘preserve the integrity’

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Tim Richardson Profile Image
Written by
Tim Richardson
14th June 2022

Is the future driverless?

After years of procrastinating, I had my first driving lesson last weekend. I felt that rush of ‘first day at school’ pride. But while I

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Lara Kelly Profile Image
Written by
Lara Kelly
8th June 2022

Words are being thrown under a bus – which is OK if it’s an EV

Gas-guzzling automotive expressions such as ‘petrolhead’, ‘changing gear’ and ‘miles per gallon (MPG)’ could be consigned to the idiomatic scrapheap as electric vehicles (EVs) begin

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Tim Richardson Profile Image
Written by
Tim Richardson
7th June 2022

5 Bold Ways Brands Engaged with the Queen’s Platinum Jubilee

The bunting! The bowler hats! The pints past 11pm! As the UK recovers from its Jubilee-induced hangover, it’s time to check the nation’s bank account.

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Rebecca Quin Profile Image
Written by
Rebecca Quin
31st May 2022

Hey Google: Are smart homes a gimmick?

I’m on the fence when it comes to smart homes. While I’ve always liked to stay up to date with technology, completely kitting out a

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Jay Cox Profile Image
Written by
Jay Cox