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Virtual influencers – are they good or bad for brands?
The power of influencer marketing is undeniable. Advertisements of both a paid-for and non-transactional nature are huge all over social media and come in many Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Computer says no: The need for explainable AI
I’ve always been a bit of an AI cynic. For all the talk of robots taking over the world, the reality is that most artificial Continue reading
Lil Nas X, ‘Amuse’ and the technologically driven democratisation of the music industry
The interactions between technology and music are something of a personal fascination. In a previous blog post, I talked about how Spotify uses machine learning Continue reading
Food for thought: the foodtech trends to look out for
Alongside the regular bingeworthy dramas and festive films that can be found on Netflix, I’ve recently discovered a new series of 20-minute documentaries called ‘Explained’ Continue reading