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News and views from the Wildfire team
Here at Wildfire, we’re big believers in the power of influencer relations. But while many consumer brands have already embraced influencers within their marketing initiatives,
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This blog post is an extract from Wildfire’s latest guide, “The science of B2B influence”. If marketing campaigns are to be believed, B2B buyers are
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Society generally views health through the lens of physical health, but our mental health can be just as important. This is especially the case right
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The question of whether social media is bad for our mental health is something that has been debated for several years. This isn’t a surprise
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2020 has not been our year. If you had told me a year ago there would have been a time when it was illegal for
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It’s been a long time since I had a dedicated music player as part of my daily pocket check, and I bet that’s the same
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Coronavirus and the subsequent lockdown have catalysed business change. Businesses offering ‘non-essential’ services have been closed for several months. The consumers that could keep these
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Over the years I have seen a LOT of funnels. Sales funnels, marketing funnels, long and short funnels, funnel-shaped funnels and funnels that look nothing
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With most of us working from home, the Wildfire social team had to dramatically re-think our annual summer party this year. During our planning stage
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Here we are, day 7,000 of working from home, and within that time you have probably done over 50,000 Zoom calls. While I might be
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