The power of influencer marketing is undeniable. Advertisements of both a paid-for and non-transactional nature are huge all over social media and come in many Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
The interactions between technology and music are something of a personal fascination. In a previous blog post, I talked about how Spotify uses machine learning Continue reading
Alongside the regular bingeworthy dramas and festive films that can be found on Netflix, I’ve recently discovered a new series of 20-minute documentaries called ‘Explained’ Continue reading