Should we get excited about the Ataribox?
Following a teaser campaign at E3, Atari has just released initial images of the design of its Ataribox, the company’s first video games console since Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Escape Rooms: I’m a PR get me out of here!
The majority of people enjoy getting out of the office and doing something a bit different, and here at Wildfire we don’t just look forward Continue reading
Fitbit forever
I’ve seen several pieces of coverage recently denouncing fitness trackers, claiming that brands have failed to capture consumer imagination. In addition, the naysayers argue that such devices Continue reading
Graduates in the tech world
After I graduated I was looking for a tech PR graduate role and I couldn’t wait to start researching agencies and get involved. Companies were Continue reading