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Sunshine will not kill coronavirus: the ills of social media
“Misinformation during times of a health crisis can result in people being left unprotected or more vulnerable to the virus. It can also spread paranoia, Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
News in numbers: Data is having its day in the light of the Covid-19 crisis
I have always been a words girl. Ask anyone who knows me, it’s a running joke. When it comes to words, spelling, grammar, writing – Continue reading
Love in the time of Corona (virus)
Dating has definitely evolved over the years and has gone from one extreme to another. Back in the 1800s, one would have to be courted Continue reading
PR’s role in supporting the sales funnel
At Wildfire, I see a lot of RFPs that ask us to come up with a campaign that will ‘support sales’. As someone that looks Continue reading