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News & Views

News and views from the Wildfire team

24th January 2023

Filipino courier culture: How Southeast Asian super-app Grab puts Uber to shame

Long-distance travel is inherently disorientating. Forcing your body to sleep when it wants to wake up, acclimatising to a new language, and not being able

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Ben Musgrove Profile Image
Written by
Ben Musgrove
12th January 2023

How the team has lived our Do Good value in 2022

As we settle in to 2023, I wanted to share how proud I am of the team and how we well and truly lived our

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Zoe McFarland Profile Image
Written by
Zoe McFarland
3rd January 2023

Can AI really pass the Turing test?

In an essay published in the 1950s, the mathematician and computer pioneer Alan Turing proposed the Turing test. It has become one of the most

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Alex Warren Profile Image
Written by
Alex Warren
12th December 2022

Why B2B tech companies need PR now more than ever

2022 put marketing creativity firmly back in the spotlight, with Cannes Lions kicking things off in style by introducing a B2B category. The Grand Prix

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Paula Fifield Profile Image
Written by
Paula Fifield
7th December 2022

Why we all need to learn to love PR messaging

If I say ‘messaging’, I’d wager there is a strong possibility that it conjures up images of ever so slightly overlong meetings in windowless rooms…which

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Ben Smith Profile Image
Written by
Ben Smith
15th November 2022

How to craft a successful career in PR

As part of my role at Wildfire, I look after recruitment. One of the things I love most about that is doing first interviews with

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Chris King Profile Image
Written by
Chris King
4th November 2022

Consumer Tech PR: How to Build a Successful Product Reviews Programme

My friend has a theory. He believes that a joke on its 50th retelling can be just as funny as it was the first time

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Megan Hill Profile Image
Written by
Megan Hill
4th November 2022

Doing good: supporting the Ukraine Humanitarian Appeal

Like many others, I’ve watched on in horror over the past eight months as heavy fighting, shelling and air strikes have had devastating consequences for

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James Lambert Profile Image
Written by
James Lambert
2nd November 2022

How was Wildfire’s charity bake sale for Macmillan? Crumbs! It was a piece of cake!

Last month, I organised and hosted a Macmillan Coffee Morning at the Wildfire office for the sixth time since joining the team back in 2016.

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Samantha Browning Profile Image
Written by
Samantha Browning
6th October 2022

How to combine creativity and ambition to win in B2B marketing

There is a movement happening in B2B marketing right now calling for greater creativity, which is being positioned as a ‘superpower’ in the industry. While

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Paula Fifield Profile Image
Written by
Paula Fifield