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#FashTech: How technology is transforming the fashion industry
Australian Fashion Week drew to a close last week. Having cousins living in Sydney who were lucky enough to attend a few catwalk shows themselves, Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
The Royal Wedding bandwagon: How brands jumped on the back of it
Unless you’ve been living under a rock for the past month, I’m sure you are aware of a certain wedding that took place over the Continue reading
Why PR lost the social media age
Not many industries are truly prepared for radical change. But the PR sector did a spectacularly bad job when social media hit the mainstream 10 Continue reading
What’s next in the post-social media age?
As we have outlined in our new report, Surviving the Post-Social Media Apocalypse, the apparent, and perhaps too easily assumed permanence of the social media Continue reading