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The double-edged sword: is automation freeing us from work, but making us a busier consumer?
The impact of automation on work is a much-covered topic in the UK media and it’s becoming increasingly referenced on the political stage too. For Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
How to cut through the hype and see the next big thing in tech
In 2017 Warren Buffet humbly admitted that not only was he “wrong on Google” but also that he was “too dumb” to appreciate Amazon. This Continue reading
Enterprise IT has a messaging problem
Enterprise IT isn’t sexy. There, I said it. Despite having numerous clients in the enterprise space and having worked for some of the world’s leading Continue reading
Reputation: the new corporate currency for tech brands
Very few things have evolved as dramatically as communications in the last 20 years, fact. The rise of mobile devices, as well as the array Continue reading