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News & Views

News and views from the Wildfire team

8th June 2021

How to use Discord as a relationship marketing tool

Discord entered the market six years ago as a social platform for gamers. It quickly became popular by offering audio and video chat features that

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Annie Knight Profile Image
Written by
Annie Knight
3rd June 2021

Share of search doesn’t really impact B2B — yet

This headline is a bit of a cheat — I’m discounting the suitability of share of search for B2B in the first paragraph but as

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Andrew Shephard Profile Image
Written by
Andrew Shephard
1st June 2021

From the pitch to the boardroom: how football has helped me figure out my career ambitions

I am currently embarking on something I never foresaw even a couple years ago – I am training to be an FA football coach. Yep,

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Elaine Birch Profile Image
Written by
Elaine Birch
28th May 2021

A (tenuous?) analogy between the English Premier League and B2B influencer marketing

Watching the Premier League season come to a close last weekend, I was struck by certain similarities between the various trials and tribulations of the

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Chris King Profile Image
Written by
Chris King
26th May 2021

Balancing brand and activation work in B2B marketing

I recently stumbled upon the work of The B2B Institute — a think tank, funded by LinkedIn — that has been doing some really interesting

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Chris King Profile Image
Written by
Chris King
25th May 2021

How to approach fintech PR

Fintech is no longer a small industry. In a relatively short space of time, the fintech industry has already grown at an impressive pace, and

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Sanjay Dove Profile Image
Written by
Sanjay Dove
20th May 2021

Crisis comms: the PR you don’t need… until you do

There are some things in life that you need insurance for. Would you buy a house and not look after its contents? Would you drive

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Megan Hill Profile Image
Written by
Megan Hill
18th May 2021

Five influencers every martech brand should know in 2021

B2B influencer marketing is big business. Where once influencers were only relied on by consumer brands, today many of the world’s biggest B2B players are

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Alex Warren Profile Image
Written by
Alex Warren
13th May 2021

A sustainable future for cryptocurrencies?

One wouldn’t normally associate fintech with issues of environmental sustainability, but with cryptocurrencies such as bitcoin now consuming more electricity than the whole of Sweden,

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Sanjay Dove Profile Image
Written by
Sanjay Dove
22nd April 2021

Greenwashing or green marketing: keeping up with eco-expectations

Since 1970, the 22nd April has marked Earth Day. Having grown to be an established date in the sustainability calendar, more than 1 billion people

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Bethan Rees Profile Image
Written by
Bethan Rees