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News & Views

News and views from the Wildfire team

22nd September 2022

Chip off the old block: why Liz Truss can’t let the UK fall behind on semiconductors

As the brains behind everything from datacentre servers and defence technologies to games consoles and cars, semiconductors are always in huge demand and underpin much

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Chris King Profile Image
Written by
Chris King
16th September 2022

My top three favourite PR campaigns in 2022 so far

This year has been great for PR campaigns. In recent months, we’ve seen many brands exhibit creativity that’s led to success not only for businesses,

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Fiona Todd Profile Image
Written by
Fiona Todd
6th September 2022

Why the best ABM approach is PR-led

Very early on, when I started my PR degree back in the early 1990s, I distinctly remember one of my Bournemouth Uni lecturers going to

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Chris King Profile Image
Written by
Chris King
19th August 2022

Our first agency volunteering day with Trussell Trust Kingston

At the end of last year, I was excited to announce our new fifth value: Do Good. This value focuses on how we can make

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Zoe McFarland Profile Image
Written by
Zoe McFarland
16th August 2022

Changing the game: Supporting women and girls’ football

This is Eloïse. She’s 17 and half-way through her A levels. And this month she starts her first season playing senior football as left wing

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Louise Palmer Profile Image
Written by
Louise Palmer
8th August 2022

You’re hired! Could you be Wildfire’s first apprentice?

Wildfire is launching its first apprenticeship programme to attract the next generation of young diverse talent into the creative world of PR. We’re joining thousands

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Helen Mondal Profile Image
Written by
Helen Mondal
25th July 2022

Turning ambition into action with high-impact content: meet our new team

Quality content is nothing new to Wildfire. It has always been a key factor at the heart of the work we do for our clients

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Louise Palmer Profile Image
Written by
Louise Palmer
8th July 2022

Managing pan-EMEA PR networks for tech brands

As an agency, we’ve been managing international PR programmes for clients for over 20 years – delivering award-winning campaigns that combine local expertise with a

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Kiran Saini Profile Image
Written by
Kiran Saini
5th July 2022

WARC the walk: Planning a path to greater creative effectiveness in PR

The Cannes Lions five-day International Festival of Creativity was held last month. Despite some amazingly creative entries, some things remained the same – not least

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Paula Fifield Profile Image
Written by
Paula Fifield
28th June 2022

Eager beaver blamed for Canada Internet outage

If you’re suffering with a flaky internet connection that makes Zoom calls look like a dodgy stop-start animation, spare a thought for the residents of

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Shehroz Siddiqui Profile Image
Written by
Shehroz Siddiqui