The troubling semantics of loot box ‘gambling’
The glacial drip of microtranscations into the gaming industry has long since become something more akin to Chinese water-torture. Whilst many titles have offered a Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
PR measurement: why we must break the shatterproof ruler
Oh 1999; such a year of promise as a new century loomed. And a year of personal optimism as I started my career in PR Continue reading
What really grinds my gears — technology copywriting and the language of IT
My first ever job out of university was as a B2B technology copywriter for a marketing agency. I wasn’t from a tech background (I did Continue reading
PR and the path to purchase for B2B tech buyers
Facebook’s Chief Operating Officer Sheryl Sandberg recently predicted the collapse of the marketing funnel. It no longer takes time for buyers to go from research Continue reading