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9th February 2024

A year in the life of a PR apprentice: Paige Gravesande shares her journey

National Apprenticeship Week (NAW) — which this year runs 5 to 11 February 2024 — helps celebrate the achievements of apprentices everywhere and the positive

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Helen Mondal Profile Image
Written by
Helen Mondal
1st February 2024

Healthy minds, happy teams — nurturing mental health in your workplace

The beginning of February is Time to Talk Day, an annual awareness day run by Mind and Rethink Mental Illness. It’s an opportunity for us

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Trisha Bahl Profile Image
Written by
Trisha Bahl
25th January 2024

Is virtual working crushing your creativity?

We all know how important creativity is in PR and marketing. When you’re building a brand, you need to create memorable campaigns and messages that

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Debby Penton Profile Image
Written by
Debby Penton
17th January 2024

Will 2024 really be the ‘year of AI’?

It’s January, which means we’re in the thick of prediction season. And despite what others may say, there really is only one show in town. 

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Ben Smith Profile Image
Written by
Ben Smith
12th December 2023

Why PR and demand creation is a perfect pairing

Selling anything in the current climate is tough. Throw B2B, technology, and marketing services into the mix and the odds of finding a qualified lead

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Paula Fifield Profile Image
Written by
Paula Fifield
17th November 2023

Top tips for running an effective agency RFP process — from start to finish  

As a PR agency, we know a thing or two about taking part in an RFP (request for proposal) process – the good, the bad,

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Kiran Saini Profile Image
Written by
Kiran Saini
24th October 2023

How Wildfire rose to the occasion for this year’s Macmillan Coffee Morning

At the end of last month, I organised and hosted my seventh Macmillan Coffee Morning at Wildfire’s HQ since joining the company back in 2016.

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Samantha Browning Profile Image
Written by
Samantha Browning
17th October 2023

A week in Los Angeles: The PROI exchange programme in action

‘I jumped off the plane at LAX with a dream in my cardigan. Welcome to the land of fame excess (woah). Am I gonna fit

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Megan Hill Profile Image
Written by
Megan Hill
21st September 2023

France says “non” to iPhone 12

Apple has been told to halt sales of iPhone 12 in France due to concerns that the handsets are emitting too much electromagnetic radiation. The

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Andrew Shephard Profile Image
Written by
Andrew Shephard
17th August 2023

Why messaging is the root of creativity

Maybe it’s because it’s been Cannes and award season in ‘PR and marketing land’ — but there has been some genuinely fantastic work recently. Three

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Ben Smith Profile Image
Written by
Ben Smith