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Referrals: Just do it already…
Stick me in front of a laptop with a customer relationship management (CRM) platform and I’ll happily sit behind a screen and generate leads via Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Together apart: Learnings from managing an event in the age of social distancing
Recently, I experienced something that I’m sure many in my industry have experienced over the last few months. That being an event I’d poured blood, Continue reading
Are we ready for the new world of work?
There have been a number of stories hitting the headlines this week about companies making radical changes in the workplace, particularly around how and where Continue reading
Can AI really pass the Turing test?
In an essay published in the 1950s, the mathematician and computer pioneer Alan Turing proposed the Turing test. It has become one of the most Continue reading