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Is competitive gaming here to stay?
When I was five, I was lucky enough to be gifted a PlayStation 2 by my family. This started my love affair with video games Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
2020: Five trends driving change in consumer and business behaviours
We’re once again at that time of year when we’re discussing predictions for the year ahead with our clients. And at Wildfire we too are Continue reading
Creative marketing campaigns: why the audience at Contagious last night got it wrong
I’ve only recently discovered it, but I really love Contagious. If you’ve never heard of it, Contagious runs an event where some of the best Continue reading
The many uses of motion capture
As a film and video game fanatic, I was recently lucky enough to enter the world of motion capture through work. In addition to enjoying Continue reading