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Creating a tone of voice for your brand
A company’s tone of voice (ToV) can be a hugely important aspect of its overall brand personality. When working in a competitive market, the ability Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Healthtech: predicting and preventing cancer
On 26th September 2014, I was given the unexpected, life-changing and terrifying news that I had grade three breast cancer. At the age of 26, Continue reading
Topshop to top flop — established retailers need to embrace the future or be left behind
I recall the fashion of my very early teenage years being dictated by the trends I saw appearing at Topshop and Topman, and the necessity Continue reading
The future of fashion: how technology is reshaping the industry
Many will be flocking to the UK capital this week — all in the name of fashion. London Fashion Week is making a return on Continue reading