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News & Views

News and views from the Wildfire team

17th September 2021

Is press coverage still worth it for electronics brands?

Twenty years ago, PR was focused almost entirely on generating media coverage. Today, the influencer landscape has changed dramatically, spanning far more than newspapers and

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Ben Smith Profile Image
Written by
Ben Smith
10th September 2021

Electronics PR: Why spec sheets aren’t enough to sell

How much of your comms planning is dictated by the product pipeline? How much focus is there on marketing collateral, press releases and yes, the

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Ben Smith Profile Image
Written by
Ben Smith
6th September 2021

Electronics brands…it’s time to be less B2B

Perhaps the biggest fallacy among electronics brands is that it’s undesirable to throw off the B2B shackles. Far better to target electronics engineers with products

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Ben Smith Profile Image
Written by
Ben Smith
1st September 2021

Innovation labs and why they matter

Tech innovation is critical for mature brands to stay ahead of disruption, with many companies relying on in-house innovation labs to keep the competition at

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Paula Fifield Profile Image
Written by
Paula Fifield
26th August 2021

Social platforms and their differentiators

There is a misconception that when brands start influencer campaigns that they must pin down the right people first. Though it’s helpful to know the

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Robyn Wilson Profile Image
Written by
Robyn Wilson
19th August 2021

In defence of the use of technology in football

Football’s relationship with technology has been a tumultuous one. Dare to utter the three letters V A R and you will likely evoke feelings of

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James Lambert Profile Image
Written by
James Lambert
12th August 2021

The anti-social network, or: can we please stop lying for two minutes

“Most people are rather confident of their ability to recognise bullshit and to avoid being taken in by it… In consequence, we have no clear

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Ben Musgrove Profile Image
Written by
Ben Musgrove
3rd August 2021

Reaching new heights: Five more travel tech brands to watch in 2021

Following my last blog post about five top tech companies that are helping to change the face of the tourism industry, worldwide travel has continued

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Samantha Browning Profile Image
Written by
Samantha Browning
21st July 2021

Fast chips to fast cars: why Ferrari hired an electronics heavyweight as its new CEO

Last month’s announcement that luxury automotive legend Ferrari was hiring Benedetto Vigna as its new CEO came as a surprise to many in both the

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Elaine Birch Profile Image
Written by
Elaine Birch
15th July 2021

The power of LinkedIn: turning ‘lurkers’ into ‘likers’

Last month, a few of us at Wildfire joined a workshop hosted by Maverrick, a social selling training and consulting company, to learn about how

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Kiran Saini Profile Image
Written by
Kiran Saini