Where there is goodness, there is magic
I appreciate this may sound ‘a bit wet’, but I’m a massive fan of Cinderella — always have been. From singing ‘A dream is a Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Don’t blink: Are micro-books the new micro-blog?
A few years ago, I used this blog to write about the rise of context-free information. Back then, I was arguing that microblogging and aggregation Continue reading
PR stunts: are they losing their edge?
Let’s play a game — think of a ‘typical’ PR stunt. Now how many of you thought ‘creating the world’s biggest X’? How about a Continue reading
Amazon Anytime, the all-in-one messaging app
Amazon is making its debut into the social messaging sphere by launching its own messaging app ‘Anytime’, with added extras of splitting bills, ordering food Continue reading