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Archive for: November 2011

29th November 2011

The great social media debate part 2: can you put an ROI on social media PR success?

All well run businesses have metrics in place to measure success, from targets to grow sales, marketing objectives to increase ‘stickiness’ and brand loyalty right

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29th November 2011

The great social media debate part 1: who owns social media anyway?

The word ownership is bandied about quite a lot when it comes to social media. Whereas in the past, a business could easily segment communication

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29th November 2011

Where was EML Wildfire in November 2011?

We’ve been out and about this month at a range of industry events. Here’s a quick roundup: 1st November – London Blogger Meetup – Danny

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29th November 2011

Thought leadership – the professional currency of the future?

We’ve been talking a lot about influence – and specifically how it impacts the tech PR work we do for our clients – here at

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