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Archive for: June 2018

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21st June 2018

The future of artificial intelligence in PR

As PRs, we constantly write about artificial intelligence (AI) for our clients and the effect it could have on transforming business and industries. And while,

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Annoush Kerianoff Profile Image
Written by
Annoush Kerianoff
18th June 2018

Why PR effectiveness must be determined by business impact

Today, the Wildfire office is festooned with orange balloons to celebrate our latest award win: the most effective B2B PR campaign, as presented at the

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Louise Palmer Profile Image
Written by
Louise Palmer
15th June 2018

The importance of cultural sensitivity in international PR

On Wednesday night I attended the first panel discussion for the PRCA International Communicators Group, which looked at managing multi-market communications programmes from the UK.

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Kiran Saini Profile Image
Written by
Kiran Saini