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Archive for: September 2021
Twenty years ago, PR was focused almost entirely on generating media coverage. Today, the influencer landscape has changed dramatically, spanning far more than newspapers and
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How much of your comms planning is dictated by the product pipeline? How much focus is there on marketing collateral, press releases and yes, the
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Perhaps the biggest fallacy among electronics brands is that it’s undesirable to throw off the B2B shackles. Far better to target electronics engineers with products
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Tech innovation is critical for mature brands to stay ahead of disruption, with many companies relying on in-house innovation labs to keep the competition at
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