Archive for: September 2021
Twenty years ago, PR was focused almost entirely on generating media coverage. Today, the influencer landscape has changed dramatically, spanning far more than newspapers andRead more
How much of your comms planning is dictated by the product pipeline? How much focus is there on marketing collateral, press releases and yes, theRead more
Perhaps the biggest fallacy among electronics brands is that it’s undesirable to throw off the B2B shackles. Far better to target electronics engineers with productsRead more
Tech innovation is critical for mature brands to stay ahead of disruption, with many companies relying on in-house innovation labs to keep the competition atRead more
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