Archive for: April 2017
With Brexit and European elections dominating the news agenda, it was an interesting time for the Wildfire team to bring together some of our key
Read moreWildfire labs experiment puts the ‘death’ of the press release under the microscope 98% of press release coverage mentions key message from the release 82%
Read moreOk, I know, I know. Not another blog about the death of the press release. Even if the press release isn’t dead, the debate about
Read moreHave press releases gone to meet their maker, or are they alive and kicking? Or is it both – Schrödinger’s press release, if you will?
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