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Archive for: May 2015

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13th May 2015

Robot doctors – a tech step too far or a lifeline for patients?

As someone with recent, first-hand experience of using the NHS, I have to say I was impressed. But it also left me reimagining the whole

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Kat Farminer Profile Image
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Kat Farminer
12th May 2015

Wildfire appointed by ClicData to promote intelligent business

ClicData, a provider of cloud-based dashboards to help businesses convert their data into a competitive advantage, has appointed technology PR agency Wildfire to establish it

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6th May 2015

Why aren’t traditional PR tactics enough any more?

“Traditional” has become a bit of a dirty word in PR terms. It implies the reliance on old school tactics in today’s complex media environment.

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Debby Penton Profile Image
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Debby Penton
5th May 2015

Blurred lines: the marketing, PR and advertising mêlée (not the Robin Thicke song…)

I was once told that the difference between PR and marketing was thus: marketing is the art of saying good things about yourself; PR is

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Sanjay Dove Profile Image
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Sanjay Dove