Skip to Main Content

News & Views

Archive for: December 2017

Search & Refine

Archive

View all
21st December 2017

Reciprocity in PR: What do you expect?

My mother has favourite age-old sayings that she likes to repeat now and again. Things like, ‘mind the roads’, (I’m 40 years old for god’s

Read more
Paula Fifield Profile Image
Written by
Paula Fifield
12th December 2017

Spread a little love: Lifelites

As Wildfire’s Marketing Director, this week I’ve had the seasonal task of arranging something festive to send to Wildfire’s much-loved client base in order to

Read more
Paula Fifield Profile Image
Written by
Paula Fifield
7th December 2017

Demystifying purchasing decisions

Thanks to the lovely Adrian Wheeler, I was recently introduced to the concept of behavioural economics (BE) and the bundle of energy and enthusiasm that

Read more
Paula Fifield Profile Image
Written by
Paula Fifield
5th December 2017

Why do we treat AR as an afterthought?

For many brands, effective technology analyst relations (AR) can be a powerful contributor to the success of marketing and PR initiatives, particularly given the huge

Read more
Chris King Profile Image
Written by
Chris King