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Archive for: December 2017
Reciprocity in PR: What do you expect?
My mother has favourite age-old sayings that she likes to repeat now and again. Things like, ‘mind the roads’, (I’m 40 years old for god’s Continue reading
Spread a little love: Lifelites
As Wildfire’s Marketing Director, this week I’ve had the seasonal task of arranging something festive to send to Wildfire’s much-loved client base in order to Continue reading
Demystifying purchasing decisions
Thanks to the lovely Adrian Wheeler, I was recently introduced to the concept of behavioural economics (BE) and the bundle of energy and enthusiasm that Continue reading
Why do we treat AR as an afterthought?
For many brands, effective technology analyst relations (AR) can be a powerful contributor to the success of marketing and PR initiatives, particularly given the huge Continue reading