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Spread a little love: Lifelites

Posted by Paula Fifield on 12th December 2017

As Wildfire’s Marketing Director, this week I’ve had the seasonal task of arranging something festive to send to Wildfire’s much-loved client base in order to spread a bit of Christmas cheer. Rather than sending something that’s actually about as much use as a waterproof teabag (DIY Christmas tree, bauble, snow-globe… you name it, we’ve sent it!), the traditional Wildfire chilli-chocolate or an utterly ridiculous festive photo – we’ve decided to do something different this year and donate money to a very worthwhile charity (apologies to those who have been checking the post daily for chilli-chocolate!).


I was first introduced to Lifelites a couple of years ago by a friend of mine who works for the charity. Lifelites is based in London and provides technology to hospices around the British Isles. The hospices care for children and young people with life-limiting, life-threatening and disabling conditions. The technologies provided by Lifelites give these youngsters an opportunity to benefit from the power of assistive and inclusive technologies to learn, to be creative, to communicate and to take control. The Lifelites website features a range of extremely humbling stories of children that have been positively impacted by the work of the charity and the hospices they serve.

A natural fit

We’ve donated to Lifelites because some areas just feel like a natural fit – it’s local but has broad reach and it focuses on technology. Most importantly though, Lifelites serves some of society’s most vulnerable children, enriching the lives of children and their families. Inspired by Lifelites, Wildfire is also exploring a longer-term fund-raising programme for Lifelites during 2018/19.

We’ll be sending festive emails to our clients with further details about Lifelites and if you’re, ahem….‘lucky enough’ to be on our recipient list – you may find that you haven’t escaped the silly Christmas photo after all!

Paula Fifield

Paula began working with the agency in 2007 as Business Development Director and was appointed as a board director in 2011. Prior to Wildfire, Paula worked at Sun Microsystems, Orange and Morse Group in a range of marketing, customer relationship management and business development roles.