Archive for: September 2016
As a current member of the PRCA Council, I meet with fellow PR and communications professionals to discuss the issues we face, debate how to
Read moreIn the early 1900s, Sigmund Freud’s nephew Edward Bernays defined PR as the ‘practice of social science’, with PR professionals having ‘competences like that of
Read moreDoes PR work? Granted, it’s a fairly fundamental question, but measuring the impact of PR is creating a lot of head scratching at the moment.
Read moreDigital communication has made PR increasingly measureable and focused on business impact, but true client satisfaction is rare without the underpinning of a strong client-agency
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