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Archive for: October 2020

29th October 2020

The loot’s out of the box: ‘surprise mechanics’ and problem gambling

One of my very first pieces of writing as a rosy-cheeked intern for Wildfire was a blog on the evils of loot boxes. With the

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Ben Musgrove Profile Image
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Ben Musgrove
27th October 2020

How to work with B2B influencers

If you work in consumer marketing, then you’ve probably spent a fair amount of time working with influencers and social media stars. But what about

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Chris King Profile Image
Written by
Chris King
22nd October 2020

10 stats about B2B influencer marketing everyone should know

In our latest Wildfire Labs report, we explore the science behind influencer marketing and provide five top tips for how you can build influencer relations

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Chris King Profile Image
Written by
Chris King
16th October 2020

What makes a successful B2B influencer campaign?

Here at Wildfire, we’re big believers in the power of influencer relations. But while many consumer brands have already embraced influencers within their marketing initiatives,

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Chris King Profile Image
Written by
Chris King