Here at Wildfire, we’re big believers in the power of influencer relations. But while many consumer brands have already embraced influencers within their marketing initiatives, B2B businesses haven’t been so quick to catch on.

That’s why we’ve been speaking to some of the UK’s leading B2B influencers, to understand how brands can work with them to build their reputations and launch more effective B2B marketing campaigns.

Most recently, we caught up with Applied Futurist Tom Cheesewright, to find out what makes a successful B2B influencer campaign.

Check out what he had to say below:

This video was taken from our recent Science of B2B Influencer webinar. To watch the full recording, or download your free list of B2B tech influencers, click here.