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How to work with B2B influencers

Posted by Chris King on 27th October 2020

If you work in consumer marketing, then you’ve probably spent a fair amount of time working with influencers and social media stars.

But what about if you work for a B2B brand?

While influencer marketing is still broadly associated with the consumer space, a growing number of B2B brands are now looking to engage with the individuals who can influence their buyers. In fact, 49% of B2B marketers say they would like to experiment with influencer relations, but the vast majority don’t know how.

That’s why we’ve been speaking to some of the UK’s leading B2B influencers, to understand how brands can wor­k with them to launch more effective influencer marketing campaigns.

Most recently, we caught up with Applied Futurist Tom Cheesewright, as well as #TechForGood influencer, Dr Sally Eaves. Here’s what they had to say about working with B2B influencers:

This video was taken from our recent Science of B2B Influencer webinar. To watch the full recording, or download your free list of B2B tech influencers, click here.

Chris King

Chris’s extensive experience of agency PR, ‘can-do’ attitude and track record for achieving outstanding results time after time make him a firm favourite amongst clients. His natural teaching skills make him an expert mentor and respected MD.