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Archive for: November 2014

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27th November 2014

A day in the life of a consumer tech PR

Each Monday here at Wildfire, we get together to discuss the week ahead and also to look back and recognise the great work from the

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Kat Farminer Profile Image
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Kat Farminer
26th November 2014

MWC 2015: The beginning of the end for smartphones?

And so to the slightly Alice in Wonderland world of wireless electronics. Smartphones may still seem like relatively new products for us consumers, but as

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Ben Smith Profile Image
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Ben Smith
20th November 2014

PR is NOT a lead generation tool

Don’t get caught up in last click attribution when trying to measure the impact of PR In my last blog post I talked about how

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Debby Penton Profile Image
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Debby Penton
19th November 2014

Five things I learnt at The Festival of Marketing 2014

I made it over to East London for the Festival of Marketing last week. It was a triumphant event, brought to you by the people

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Ian McKee Profile Image
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Ian McKee