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Archive for: September 2011
7 top tips for a successful consumer tech PR product reviews programme
Launching a shiny new gadget in the consumer tech space will often involve making sure that ace new bit of tech lands in the hands Continue reading
Top tips for (tech PR) interns
Internships are often seen as controversial because some companies use them as a source of free and eager labour. They are also often linked to Continue reading
PR lessons from the Netflix disaster
How far can PR help when a brand’s business model is so clearly flawed? That must be the question the Netflix PR team is asking Continue reading
Working in technology PR: hunting for headlines in HTML
When explaining to people that I work in technology PR, I’ve often been greeted by blank looks. Not only do many lack familiarity with what Continue reading