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Archive for: May 2021

28th May 2021

A (tenuous?) analogy between the English Premier League and B2B influencer marketing

Watching the Premier League season come to a close last weekend, I was struck by certain similarities between the various trials and tribulations of the

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Chris King Profile Image
Written by
Chris King
26th May 2021

Balancing brand and activation work in B2B marketing

I recently stumbled upon the work of The B2B Institute — a think tank, funded by LinkedIn — that has been doing some really interesting

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Chris King Profile Image
Written by
Chris King
25th May 2021

How to approach fintech PR

Fintech is no longer a small industry. In a relatively short space of time, the fintech industry has already grown at an impressive pace, and

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Sanjay Dove Profile Image
Written by
Sanjay Dove
20th May 2021

Crisis comms: the PR you don’t need… until you do

There are some things in life that you need insurance for. Would you buy a house and not look after its contents? Would you drive

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Megan Hill Profile Image
Written by
Megan Hill