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Archive for: April 2011

29th April 2011

The great social media debate part 3: reinvent the wheel, or borrow from the best ideas out there?

As covered in this earlier blog on the failings of Advertising Value Equivalent (AVE), it’s clear that we need a new approach to measurement in

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27th April 2011

Agency fusion fuels a new PR force

EML and Wildfire join forces to deliver complete global tech PR offering  Kingston-upon-Thames, UK, 3 May 2011:  On May 1st EML and Wildfire PR merged

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14th April 2011

Google change shakes things up for UK tech media

Yesterday, Google rolled out a substantial update to its search algorithm, codenamed “Panda”. The update, which hit the US in February, aims to penalise sites

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Danny Whatmough