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Automotive electronics, a hill to climb
At the invitation of a former client, I attended the AESIN conference in Birmingham for the first time this year and was struck with the Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Bitcoin turns 10 — but is blockchain living up to the hype?
The 31st October 2018 marks the 10th anniversary of the paper: ‘Bitcoin: A Peer-to-Peer Electronic Cash System’. Published under the pseudonym Satoshi Nakamoto, it presented the idea for Continue reading
The rise of the faceless consumer in an app-ocalyptic world
Let’s examine the way we start our day. We wake up to the sounds of an alarm that has been set on our smartphone, which Continue reading
The double-edged sword: is automation freeing us from work, but making us a busier consumer?
The impact of automation on work is a much-covered topic in the UK media and it’s becoming increasingly referenced on the political stage too. For Continue reading