News and views from the Wildfire team
When it comes to your personal spending, would you choose to rein back your streaming subscriptions over cutting your consumer tech purchases? How about reducing
Read moreEarlier this month, my colleague Chris King and I had the pleasure of hosting a PRmoment tech event, centred around international PR and cross-market communications.
Read moreThe curtain has just come down on this year’s Cannes Lions International Festival of Creativity. And amid all the usual glitz and glamour, one unavoidable
Read moreThere are plenty of reasons to seek out the support and expertise of a PR firm. For many businesses, though, it’s all about coverage. Whether
Read moreAt Wildfire, our core values unite us all. Be bold. Be informed. Be exceptional. And Be yourself. This has driven our behaviour for years now
Read moreWhen people first start in PR, they’re encouraged to work collaboratively in teams. After all, sharing tasks and responsibilities is the foundation of how good
Read moreWith the cost of customer acquisition skyrocketing, it’s more essential than ever to have a clear demand generation strategy flanked by solid marketing and growth
Read moreHave you ever tried to read B2B tech content and felt like you were about to fall into a deep sleep? Maybe it was a
Read moreIt’s happened again. TikTok – or at least my For You page (make of that what you will) — has been awash with angry creators.
Read moreLast week I went to Contagious Live where I heard the latest AI influencer wax lyrical about the new generation of jobs being created by
Read moreWhen you think of the most innovative tech companies who do you think of? Apple? Google? Tesla? What about Microsoft? It’s a very interesting example.
Read moreWe’re actively hiring for several tech PR positions here at Wildfire now so, as the person leading recruitment, I’ve spent the last few weeks interviewing
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