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Three timeless lessons in creativity from #ContagiousLive
Last week I headed down to Contagious’ latest shindig to see the old-school adman legend, Dave Trott talk about why modern advertising sucks and where Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Is there still a future for developing countries using cryptocurrency?
Back when I was a teenager, I spent a few years living in a developing Caribbean country where public and financial services only sometimes worked. Continue reading
The four golden rules for managing multi-market content
Last month, the PRCA International Communicators Group hosted a panel on creating compelling content for multiple markets and we came away with some great learnings and Continue reading
Social media — it’s not all doom and gloom
Owning a smartphone is now the norm, whether you’re in school, halfway through your career or enjoying your retirement, and having access to the internet Continue reading