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News and views from the Wildfire team
This year has been challenging for everyone. At Wildfire we are very aware of how fortunate we are and that’s why we are keen to
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Almost half a million students graduated in the middle of this year’s pandemic. I just so happened to be one of them. I don’t mind
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Technology bosses can still struggle with understanding how PR relates to what they do and how it helps reach their audiences. There are plenty of
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This content comes from Wildfire’s five step guide to effective influence relations. To view all five steps, and for other research, content and advice about
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So if you’re following on from my meandering explanation of why where your music comes from matters, first off thank you for sticking around. Secondly,
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One of my very first pieces of writing as a rosy-cheeked intern for Wildfire was a blog on the evils of loot boxes. With the
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If you work in consumer marketing, then you’ve probably spent a fair amount of time working with influencers and social media stars. But what about
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In our latest Wildfire Labs report, we explore the science behind influencer marketing and provide five top tips for how you can build influencer relations
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Here at Wildfire, we’re big believers in the power of influencer relations. But while many consumer brands have already embraced influencers within their marketing initiatives,
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This blog post is an extract from Wildfire’s latest guide, “The science of B2B influence”. If marketing campaigns are to be believed, B2B buyers are
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Society generally views health through the lens of physical health, but our mental health can be just as important. This is especially the case right
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The question of whether social media is bad for our mental health is something that has been debated for several years. This isn’t a surprise
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