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News & Views

News and views from the Wildfire team

30th March 2021

Personal branding: from zero to (digital) hero

The concept of a business building a brand for itself is pretty common. Most, if not all, businesses are branded, and they make tons of

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Kiran Saini Profile Image
Written by
Kiran Saini
16th March 2021

The future of gaming is in the clouds

My first games console was a PlayStation 2. I didn’t know it then but gaming would become a massive part of my life. I’d eventually

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Ben Rees Profile Image
Written by
Ben Rees
9th March 2021

Three fitness apps that will help you to achieve your goals

With gyms closed, lots of people are struggling to stay motivated and stick to their usual fitness and wellbeing routines. In normal times, you’d have

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Rachel Nulty Profile Image
Written by
Rachel Nulty
25th February 2021

Here’s why your next social media strategy should send people to sleep

*In a whisper* Hello and welcome to another ASMR video… Sound familiar? Even if it did, you probably wouldn’t admit it. ASMR stands for Autonomous

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Megan Hill Profile Image
Written by
Megan Hill
23rd February 2021

Corporate strategy vs tech strategy: is it all the same thing?

We’ve heard it said many times that “every company is a technology company these days”. Though I would agree with this statement to an extent,

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Paula Fifield Profile Image
Written by
Paula Fifield
18th February 2021

Martech vendors: jargon is killing your marketing

Classic scenario. You’re launching a new product feature. You write the press release, send it back and forth between your product, marketing and content teams

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Alex Warren Profile Image
Written by
Alex Warren
16th February 2021

How are the arts, cultural and broadcast industries surviving during the pandemic?

I was talking with my colleagues recently about things that interested me lately — the arts, broadcast and culture. The topic swiftly progressed onto how

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Shaan Sidhu Profile Image
Written by
Shaan Sidhu
11th February 2021

Innovation trends for 2021

There’s no question that the pandemic has shaken up the world as we knew it and we’re seeing myriad new business and consumer trends surface

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Zoe McFarland Profile Image
Written by
Zoe McFarland
9th February 2021

Buyers don’t care about your brand, they care about your people

Nearly one year later, Covid-19 is continuing to impact businesses and brands all over the world, and we’ve now seen a much bigger shift in

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Fiona Todd Profile Image
Written by
Fiona Todd
4th February 2021

Martech brands: Stop sucking up to analysts

Ok, before jumping into this blog post I probably need to add a little disclaimer. We love analysts. Analysts are awesome. They cut through the

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Alex Warren Profile Image
Written by
Alex Warren
2nd February 2021

More interesting tech that you didn’t know existed — part two

Following my last blog about some truly game-changing technology that you might have missed, the world has continued to shock and surprise us… and not

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Samantha Browning Profile Image
Written by
Samantha Browning
26th January 2021

Lock down, skill up: how to career-hop into tech

Gosh, it’s another lockdown blog! Well, no apologies for being topical, even if we’re all sick to death of hearing about it. Let’s zoom in

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Luke Proctor Profile Image
Written by
Luke Proctor