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Social media: the good, the bad and the downright ugly?
That phrase just about sums up where social media appears to have got to today. On the one hand it is the most interesting and Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
A lean mean marketing machine
Account-based marketing, growth marketing, inbound marketing, outbound marketing, marketing automation, content marketing… The list goes on. There is so much information out there, new theories, Continue reading
AI: it’s so much more than robots
AI Congress took place last week, so I felt it due time to audit some of the latest trends and technologies to emerge in the artificial Continue reading
Debunking common PR myths and misconceptions
With the rise of “fake news”, it’s perhaps no surprise that there’s a lack of trust in the communications industry of late and, as a Continue reading