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News & Views

News and views from the Wildfire team

9th November 2021

Waste not, want not: rejecting built-in obsolescence

Like an overzealous takeaway or misguided night out, COP26 has many of us ruefully examining our bad habits. The summit aims to persuade its participants

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Ben Musgrove Profile Image
Written by
Ben Musgrove
4th November 2021

Tech PR and a new frontier

Tech PR and a new frontier In our modern world, a vast extent of new and innovative technologies is emerging every single day and is

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Scarlet Perera Profile Image
Written by
Scarlet Perera
2nd November 2021

Video game cheating: an epidemic

Whether it’s your Christmas game of Monopoly or playing football on the world stage, most of us would agree that cheating is not a welcome

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Jay Cox Profile Image
Written by
Jay Cox
28th October 2021

Tech or treat: five scary technologies for the spookiest Halloween ever

When I was younger, Halloween meant carving a scary face into a pumpkin or asking neighbours for sweets wearing some sort of creepy costume. Now,

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Samantha Browning Profile Image
Written by
Samantha Browning
26th October 2021

No fuel? No problem!

Driver shortages caused issues with fuel deliveries across the UK this month, with many of us struggling to make journeys that we previously found effortless.

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Annie Knight Profile Image
Written by
Annie Knight
17th September 2021

Is press coverage still worth it for electronics brands?

Twenty years ago, PR was focused almost entirely on generating media coverage. Today, the influencer landscape has changed dramatically, spanning far more than newspapers and

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Ben Smith Profile Image
Written by
Ben Smith
10th September 2021

Electronics PR: Why spec sheets aren’t enough to sell

How much of your comms planning is dictated by the product pipeline? How much focus is there on marketing collateral, press releases and yes, the

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Ben Smith Profile Image
Written by
Ben Smith
6th September 2021

Electronics brands…it’s time to be less B2B

Perhaps the biggest fallacy among electronics brands is that it’s undesirable to throw off the B2B shackles. Far better to target electronics engineers with products

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Ben Smith Profile Image
Written by
Ben Smith
1st September 2021

Innovation labs and why they matter

Tech innovation is critical for mature brands to stay ahead of disruption, with many companies relying on in-house innovation labs to keep the competition at

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Paula Fifield Profile Image
Written by
Paula Fifield
26th August 2021

Social platforms and their differentiators

There is a misconception that when brands start influencer campaigns that they must pin down the right people first. Though it’s helpful to know the

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Robyn Wilson Profile Image
Written by
Robyn Wilson
19th August 2021

In defence of the use of technology in football

Football’s relationship with technology has been a tumultuous one. Dare to utter the three letters V A R and you will likely evoke feelings of

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James Lambert Profile Image
Written by
James Lambert
12th August 2021

The anti-social network, or: can we please stop lying for two minutes

“Most people are rather confident of their ability to recognise bullshit and to avoid being taken in by it… In consequence, we have no clear

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Ben Musgrove Profile Image
Written by
Ben Musgrove