IoC: ‘Internet of Clothes’
With London Tech Week coming to a close, I was lucky enough to attend a fashion and technology event hosted by the Women of Wearables Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Disrupt or be disrupted: every company should be a technology company now
The rapid pace of digital disruption is creating exciting opportunities everywhere and certainly making our lives as consumers easier, but it also presents new risks Continue reading
From AVE to attribution – the PR measurement debate rattles on
There is a lot of excitement in the PR media this week about the controversy around banning AVE as a form of PR measurement. However, Continue reading
A nostalgic look at 80s tech on VCR Day
This week, Wednesday 7 June marked VCR Day — the date to celebrate that trusty format from our (well my) youth. It was a time Continue reading