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News and views from the Wildfire team
Like an overzealous takeaway or misguided night out, COP26 has many of us ruefully examining our bad habits. The summit aims to persuade its participants
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Tech PR and a new frontier In our modern world, a vast extent of new and innovative technologies is emerging every single day and is
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Whether it’s your Christmas game of Monopoly or playing football on the world stage, most of us would agree that cheating is not a welcome
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When I was younger, Halloween meant carving a scary face into a pumpkin or asking neighbours for sweets wearing some sort of creepy costume. Now,
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Driver shortages caused issues with fuel deliveries across the UK this month, with many of us struggling to make journeys that we previously found effortless.
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Twenty years ago, PR was focused almost entirely on generating media coverage. Today, the influencer landscape has changed dramatically, spanning far more than newspapers and
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How much of your comms planning is dictated by the product pipeline? How much focus is there on marketing collateral, press releases and yes, the
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Perhaps the biggest fallacy among electronics brands is that it’s undesirable to throw off the B2B shackles. Far better to target electronics engineers with products
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Tech innovation is critical for mature brands to stay ahead of disruption, with many companies relying on in-house innovation labs to keep the competition at
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There is a misconception that when brands start influencer campaigns that they must pin down the right people first. Though it’s helpful to know the
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Football’s relationship with technology has been a tumultuous one. Dare to utter the three letters V A R and you will likely evoke feelings of
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“Most people are rather confident of their ability to recognise bullshit and to avoid being taken in by it… In consequence, we have no clear
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