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News and views from the Wildfire team
2022 put marketing creativity firmly back in the spotlight, with Cannes Lions kicking things off in style by introducing a B2B category. The Grand Prix
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If I say ‘messaging’, I’d wager there is a strong possibility that it conjures up images of ever so slightly overlong meetings in windowless rooms…which
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As part of my role at Wildfire, I look after recruitment. One of the things I love most about that is doing first interviews with
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My friend has a theory. He believes that a joke on its 50th retelling can be just as funny as it was the first time
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Like many others, I’ve watched on in horror over the past eight months as heavy fighting, shelling and air strikes have had devastating consequences for
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Last month, I organised and hosted a Macmillan Coffee Morning at the Wildfire office for the sixth time since joining the team back in 2016.
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There is a movement happening in B2B marketing right now calling for greater creativity, which is being positioned as a ‘superpower’ in the industry. While
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As the brains behind everything from datacentre servers and defence technologies to games consoles and cars, semiconductors are always in huge demand and underpin much
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This year has been great for PR campaigns. In recent months, we’ve seen many brands exhibit creativity that’s led to success not only for businesses,
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Very early on, when I started my PR degree back in the early 1990s, I distinctly remember one of my Bournemouth Uni lecturers going to
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At the end of last year, I was excited to announce our new fifth value: Do Good. This value focuses on how we can make
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This is Eloïse. She’s 17 and half-way through her A levels. And this month she starts her first season playing senior football as left wing
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