News and views from the Wildfire team
Gas-guzzling automotive expressions such as ‘petrolhead’, ‘changing gear’ and ‘miles per gallon (MPG)’ could be consigned to the idiomatic scrapheap as electric vehicles (EVs) begin
Read moreThe bunting! The bowler hats! The pints past 11pm! As the UK recovers from its Jubilee-induced hangover, it’s time to check the nation’s bank account.
Read moreI’m on the fence when it comes to smart homes. While I’ve always liked to stay up to date with technology, completely kitting out a
Read moreScience, tech, and space go hand in hand in the popular imagination – just watch any science-fiction movie. And despite all the technological achievements and
Read moreIt goes without saying that the last two years have been incredibly challenging for a lot of industries – and the wedding industry is no
Read moreApparently, Jim Morrison once said drugs are a bet with the mind. If so, he wasn’t wrong. There are all kinds of substances that give
Read moreAs the new Wildfire copywriter, I might’ve chosen to write a generic introductory post in formal business English, where I’d regurgitate my CV and mention
Read moreWe live in an age where we often have to sift through reams of bullshit in order to establish truth. In all aspects of public
Read moreLast summer was a dramatic time for football fans. People around the country had their hopes raised and dreams dashed over a month-long, drama-ridden Euros
Read moreNon-fungible tokens (NFTs) have officially permeated the music industry. Eminem recently bought a Bored Ape NFT for over £300,000 and discontinued filesharing brand, LimeWire, transformed
Read morePR in 2022: Tread carefully but don’t tiptoe All marketers are generally focused on creating reputational change, relationship building and revenue generation. But even the
Read more3D printed items are becoming increasingly prevalent in our everyday lives. The automotive and aviation industries are leveraging this technology to make components for cars
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