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News and views from the Wildfire team
Gas-guzzling automotive expressions such as ‘petrolhead’, ‘changing gear’ and ‘miles per gallon (MPG)’ could be consigned to the idiomatic scrapheap as electric vehicles (EVs) begin
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The bunting! The bowler hats! The pints past 11pm! As the UK recovers from its Jubilee-induced hangover, it’s time to check the nation’s bank account.
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I’m on the fence when it comes to smart homes. While I’ve always liked to stay up to date with technology, completely kitting out a
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Science, tech, and space go hand in hand in the popular imagination – just watch any science-fiction movie. And despite all the technological achievements and
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It goes without saying that the last two years have been incredibly challenging for a lot of industries – and the wedding industry is no
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Apparently, Jim Morrison once said drugs are a bet with the mind. If so, he wasn’t wrong. There are all kinds of substances that give
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As the new Wildfire copywriter, I might’ve chosen to write a generic introductory post in formal business English, where I’d regurgitate my CV and mention
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We live in an age where we often have to sift through reams of bullshit in order to establish truth. In all aspects of public
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Last summer was a dramatic time for football fans. People around the country had their hopes raised and dreams dashed over a month-long, drama-ridden Euros
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Non-fungible tokens (NFTs) have officially permeated the music industry. Eminem recently bought a Bored Ape NFT for over £300,000 and discontinued filesharing brand, LimeWire, transformed
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PR in 2022: Tread carefully but don’t tiptoe All marketers are generally focused on creating reputational change, relationship building and revenue generation. But even the
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3D printed items are becoming increasingly prevalent in our everyday lives. The automotive and aviation industries are leveraging this technology to make components for cars
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