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Fashion technology — be careful what you wish for
Last week Wildfire launched a business development campaign focused on fashion companies that are differentiating themselves using technology. From the research conducted and the many Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
International Women’s Day: a time to celebrate, but also #PressforProgress
This year International Women’s Day (IWD) is even more poignant in the UK, with 2018 marking the 100th anniversary of British women winning the right Continue reading
Proof of the value PR adds to SEO
If you’re sceptical about how big an impact PR has on SEO — read on. I hope to change your mind. We’ve recently been on Continue reading
Snapchat: when change hinders brand relations
In my very first blog for Wildfire I wrote on how the Instagram story function was likely to take over from Snapchat as the people’s Continue reading