Skip to Main Content

News & Views

News and views from the Wildfire team

Search & Refine
16th August 2022

Changing the game: Supporting women and girls’ football

This is Eloïse. She’s 17 and half-way through her A levels. And this month she starts her first season playing senior football as left wing

Read more
Louise Palmer Profile Image
Written by
Louise Palmer
8th August 2022

You’re hired! Could you be Wildfire’s first apprentice?

Wildfire is launching its first apprenticeship programme to attract the next generation of young diverse talent into the creative world of PR. We’re joining thousands

Read more
Helen Mondal Profile Image
Written by
Helen Mondal
25th July 2022

Turning ambition into action with high-impact content: meet our new team

Quality content is nothing new to Wildfire. It has always been a key factor at the heart of the work we do for our clients

Read more
Louise Palmer Profile Image
Written by
Louise Palmer
8th July 2022

Managing pan-EMEA PR networks for tech brands

As an agency, we’ve been managing international PR programmes for clients for over 20 years – delivering award-winning campaigns that combine local expertise with a

Read more
Kiran Saini Profile Image
Written by
Kiran Saini
5th July 2022

WARC the walk: Planning a path to greater creative effectiveness in PR

The Cannes Lions five-day International Festival of Creativity was held last month. Despite some amazingly creative entries, some things remained the same – not least

Read more
Paula Fifield Profile Image
Written by
Paula Fifield
28th June 2022

Eager beaver blamed for Canada Internet outage

If you’re suffering with a flaky internet connection that makes Zoom calls look like a dodgy stop-start animation, spare a thought for the residents of

Read more
Shehroz Siddiqui Profile Image
Written by
Shehroz Siddiqui
21st June 2022

Banning words is no guide to style

Sacre bleu! France’s language police have banned some words and phrases linked to computer gaming as part of its cultural remit to ‘preserve the integrity’

Read more
Tim Richardson Profile Image
Written by
Tim Richardson
14th June 2022

Is the future driverless?

After years of procrastinating, I had my first driving lesson last weekend. I felt that rush of ‘first day at school’ pride. But while I

Read more
Lara Kelly Profile Image
Written by
Lara Kelly
8th June 2022

Words are being thrown under a bus – which is OK if it’s an EV

Gas-guzzling automotive expressions such as ‘petrolhead’, ‘changing gear’ and ‘miles per gallon (MPG)’ could be consigned to the idiomatic scrapheap as electric vehicles (EVs) begin

Read more
Tim Richardson Profile Image
Written by
Tim Richardson
7th June 2022

5 Bold Ways Brands Engaged with the Queen’s Platinum Jubilee

The bunting! The bowler hats! The pints past 11pm! As the UK recovers from its Jubilee-induced hangover, it’s time to check the nation’s bank account.

Read more
Rebecca Quin Profile Image
Written by
Rebecca Quin
31st May 2022

Hey Google: Are smart homes a gimmick?

I’m on the fence when it comes to smart homes. While I’ve always liked to stay up to date with technology, completely kitting out a

Read more
Jay Cox Profile Image
Written by
Jay Cox
26th May 2022

Taking Off: New Frontiers in Space Tech

Science, tech, and space go hand in hand in the popular imagination – just watch any science-fiction movie. And despite all the technological achievements and

Read more
Hadley Menk Profile Image
Written by
Hadley Menk