News and views from the Wildfire team
Today we introduce KT2, our new sister agency that’s dedicated to creating top-notch B2B content for technology businesses. Its remit is simple: to create compelling
Read moreTikTok has taken the world of social media by storm since its inception in 2017. What was once an app for teenagers sharing dance videos
Read moreLong-distance travel is inherently disorientating. Forcing your body to sleep when it wants to wake up, acclimatising to a new language, and not being able
Read moreAs we settle in to 2023, I wanted to share how proud I am of the team and how we well and truly lived our
Read moreIn an essay published in the 1950s, the mathematician and computer pioneer Alan Turing proposed the Turing test. It has become one of the most
Read more2022 put marketing creativity firmly back in the spotlight, with Cannes Lions kicking things off in style by introducing a B2B category. The Grand Prix
Read moreIf I say ‘messaging’, I’d wager there is a strong possibility that it conjures up images of ever so slightly overlong meetings in windowless rooms…which
Read moreAs part of my role at Wildfire, I look after recruitment. One of the things I love most about that is doing first interviews with
Read moreMy friend has a theory. He believes that a joke on its 50th retelling can be just as funny as it was the first time
Read moreLike many others, I’ve watched on in horror over the past eight months as heavy fighting, shelling and air strikes have had devastating consequences for
Read moreLast month, I organised and hosted a Macmillan Coffee Morning at the Wildfire office for the sixth time since joining the team back in 2016.
Read moreThere is a movement happening in B2B marketing right now calling for greater creativity, which is being positioned as a ‘superpower’ in the industry. While
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