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News & Views

News and views from the Wildfire team

21st June 2022

Banning words is no guide to style

Sacre bleu! France’s language police have banned some words and phrases linked to computer gaming as part of its cultural remit to ‘preserve the integrity’

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Tim Richardson Profile Image
Written by
Tim Richardson
14th June 2022

Is the future driverless?

After years of procrastinating, I had my first driving lesson last weekend. I felt that rush of ‘first day at school’ pride. But while I

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Lara Kelly Profile Image
Written by
Lara Kelly
8th June 2022

Words are being thrown under a bus – which is OK if it’s an EV

Gas-guzzling automotive expressions such as ‘petrolhead’, ‘changing gear’ and ‘miles per gallon (MPG)’ could be consigned to the idiomatic scrapheap as electric vehicles (EVs) begin

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Tim Richardson Profile Image
Written by
Tim Richardson
7th June 2022

5 Bold Ways Brands Engaged with the Queen’s Platinum Jubilee

The bunting! The bowler hats! The pints past 11pm! As the UK recovers from its Jubilee-induced hangover, it’s time to check the nation’s bank account.

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Rebecca Quin Profile Image
Written by
Rebecca Quin
31st May 2022

Hey Google: Are smart homes a gimmick?

I’m on the fence when it comes to smart homes. While I’ve always liked to stay up to date with technology, completely kitting out a

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Jay Cox Profile Image
Written by
Jay Cox
26th May 2022

Taking Off: New Frontiers in Space Tech

Science, tech, and space go hand in hand in the popular imagination – just watch any science-fiction movie. And despite all the technological achievements and

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Hadley Menk Profile Image
Written by
Hadley Menk
10th May 2022

Saying ‘I do’ to three #wedtech trends

It goes without saying that the last two years have been incredibly challenging for a lot of industries – and the wedding industry is no

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Kiran Saini Profile Image
Written by
Kiran Saini
4th May 2022

Tripping with health tech – the other way to get high

Apparently, Jim Morrison once said drugs are a bet with the mind. If so, he wasn’t wrong. There are all kinds of substances that give

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Shehroz Siddiqui Profile Image
Written by
Shehroz Siddiqui
21st April 2022

A wild ride — why this job matters

As the new Wildfire copywriter, I might’ve chosen to write a generic introductory post in formal business English, where I’d regurgitate my CV and mention

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Shehroz Siddiqui Profile Image
Written by
Shehroz Siddiqui
14th April 2022

Subject and subjectivity: tech and truth in Ukraine

We live in an age where we often have to sift through reams of bullshit in order to establish truth. In all aspects of public

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Ben Musgrove Profile Image
Written by
Ben Musgrove
1st April 2022

Nike’s football strategy ­– football stars or social icons?

Last summer was a dramatic time for football fans. People around the country had their hopes raised and dreams dashed over a month-long, drama-ridden Euros

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Charlie Apsey Profile Image
Written by
Charlie Apsey
22nd March 2022

NFTs: why is this tech trend infiltrating the music industry?

Non-fungible tokens (NFTs) have officially permeated the music industry. Eminem recently bought a Bored Ape NFT for over £300,000 and discontinued filesharing brand, LimeWire, transformed

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Ella Bardoe Profile Image
Written by
Ella Bardoe