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News & Views

News and views from the Wildfire team

22nd February 2022

Leaving no stone unturned: what curling has taught me about strategic thinking

Like millions of others across the UK (and probably the world), something strange happens to me every four years. Often at odd hours of the

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Elaine Birch Profile Image
Written by
Elaine Birch
17th February 2022

My top three favourite PR campaigns in 2022 so far

While we may only be in month two of 2022, many brands have already entered the year with a creative bang. While creativity has always

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Fiona Todd Profile Image
Written by
Fiona Todd
15th February 2022

The rise of mobile gaming

Last month, Microsoft brought the spotlight back to the gaming industry with its agreement to pay $75bn for video game company Activision Blizzard – the world’s

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Jay Cox Profile Image
Written by
Jay Cox
11th February 2022

Spin Machines: Why PR is no longer safe from automation

This week I’m excited to announce the launch of my new book, Spin Machines: Robots, revolutions, and the future of the PR agency. As an

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Alex Warren Profile Image
Written by
Alex Warren
9th February 2022

TechTok: The power of TikTok in tech recruitment

The pandemic has caused a huge reshuffling of the economy. As the world moved online, tech companies experienced huge growth and tech jobs are more

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Hadley Menk Profile Image
Written by
Hadley Menk
25th January 2022

Three ways retailers are collecting more customer data

Keeping existing customers happy while attracting new ones has always been a challenge for retailers, but it’s become increasingly difficult over the last two years.

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Rutvi Sheth Profile Image
Written by
Rutvi Sheth
18th January 2022

Can companies nudge us to be greener?

Companies that venture into the world of environmentalism face an uphill battle — and rightly so. We’ve all seen the Twitter storms that follow poorly

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Lara Kelly Profile Image
Written by
Lara Kelly
11th January 2022

Top tips for improving your C-suite’s presence online

In my last blog post, I wrote about the power of using LinkedIn to reach clients, prospects and industry influencers online. C-suite execs typically have

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Kiran Saini Profile Image
Written by
Kiran Saini
22nd December 2021

Announcing a different type of Christmas tree this year

Our current values reflect who we are as an agency and as a team: Be Bold, Be Informed, Be Exceptional and Be Yourself. But this

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Zoe McFarland Profile Image
Written by
Zoe McFarland
15th December 2021

From ‘digital recluse’ to ‘digital hero’, where are you on the scale?

When it comes to B2B, people buy from people, so it was shocking to uncover in our recent study that almost half of the tech

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Kiran Saini Profile Image
Written by
Kiran Saini
1st December 2021

How influential are your brand’s digital executives?

I’ve written a lot recently about the importance of personal branding and, as a senior business executive, the impact that personal social profiles can have

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Kiran Saini Profile Image
Written by
Kiran Saini
17th November 2021

Three ways to leverage influencers beyond just “reach”

Influencer marketing has grown exponentially over the last few years and, not surprisingly, has now become one of the most popular forms of online marketing

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Fiona Todd Profile Image
Written by
Fiona Todd