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News and views from the Wildfire team
On the face of it, there’s not a lot of positivity in the world right now. With England now entering its third week of as
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As many of us adjust to the confines of varying degrees of lockdown restrictions and working from home, fitness and wellbeing activities have seen rising
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Here’s a harsh truth. Nobody cares about your marketing technology. No marketer adores the tools available to them — at least, not in the way
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This year has been challenging for everyone. At Wildfire we are very aware of how fortunate we are and that’s why we are keen to
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Almost half a million students graduated in the middle of this year’s pandemic. I just so happened to be one of them. I don’t mind
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Technology bosses can still struggle with understanding how PR relates to what they do and how it helps reach their audiences. There are plenty of
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This content comes from Wildfire’s five step guide to effective influence relations. To view all five steps, and for other research, content and advice about
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So if you’re following on from my meandering explanation of why where your music comes from matters, first off thank you for sticking around. Secondly,
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One of my very first pieces of writing as a rosy-cheeked intern for Wildfire was a blog on the evils of loot boxes. With the
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If you work in consumer marketing, then you’ve probably spent a fair amount of time working with influencers and social media stars. But what about
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In our latest Wildfire Labs report, we explore the science behind influencer marketing and provide five top tips for how you can build influencer relations
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Here at Wildfire, we’re big believers in the power of influencer relations. But while many consumer brands have already embraced influencers within their marketing initiatives,
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