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Two heads are better than one — Joint MDs make a great combo

When people first start in PR, they’re encouraged to work collaboratively in teams. After all, sharing tasks and responsibilities is the foundation of how good

Written by

Chris King

23^rd May 2023

Bring your A-game to demand generation

With the cost of customer acquisition skyrocketing, it’s more essential than ever to have a clear demand generation strategy flanked by solid marketing and growth

Written by

Paula Fifield

9^th May 2023

Why we made the most boring ASMR video ever

Have you ever tried to read B2B tech content and felt like you were about to fall into a deep sleep? Maybe it was a

Written by

James Lambert

17^th April 2023

Don’t underestimate the influencer economy

It’s happened again. TikTok – or at least my For You page (make of that what you will) — has been awash with angry creators.

Written by

Megan Hill

11^th April 2023

No, you’re not a prompt engineer

Last week I went to Contagious Live where I heard the latest AI influencer wax lyrical about the new generation of jobs being created by

Written by

Alex Warren

29^th March 2023

Microsoft: a case study in strategy and messaging

When you think of the most innovative tech companies who do you think of? Apple? Google? Tesla? What about Microsoft? It’s a very interesting example.

Written by

Ben Smith

9^th March 2023

PR training: when did candidates stop caring about professional development?

We’re actively hiring for several tech PR positions here at Wildfire now so, as the person leading recruitment, I’ve spent the last few weeks interviewing

Written by

Chris King

28^th February 2023

Introducing KT2 — B2B tech content with a human touch

Today we introduce KT2, our new sister agency that’s dedicated to creating top-notch B2B content for technology businesses. Its remit is simple: to create compelling

Written by

Debby Penton

14^th February 2023

Brand success on TikTok: what does it take to gain a following on the popular social media platform?

TikTok has taken the world of social media by storm since its inception in 2017. What was once an app for teenagers sharing dance videos

Written by

Megan Hill

24^th January 2023

Filipino courier culture: How Southeast Asian super-app Grab puts Uber to shame

Long-distance travel is inherently disorientating. Forcing your body to sleep when it wants to wake up, acclimatising to a new language, and not being able