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17th January 2024

Will 2024 really be the ‘year of AI’?

It’s January, which means we’re in the thick of prediction season. And despite what others may say, there really is only one show in town. 

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Ben Smith Profile Image
Written by
Ben Smith
12th December 2023

Why PR and demand creation is a perfect pairing

Selling anything in the current climate is tough. Throw B2B, technology, and marketing services into the mix and the odds of finding a qualified lead

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Paula Fifield Profile Image
Written by
Paula Fifield
17th November 2023

Top tips for running an effective agency RFP process — from start to finish  

As a PR agency, we know a thing or two about taking part in an RFP (request for proposal) process – the good, the bad,

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Kiran Saini Profile Image
Written by
Kiran Saini
24th October 2023

How Wildfire rose to the occasion for this year’s Macmillan Coffee Morning

At the end of last month, I organised and hosted my seventh Macmillan Coffee Morning at Wildfire’s HQ since joining the company back in 2016.

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Samantha Browning Profile Image
Written by
Samantha Browning
17th October 2023

A week in Los Angeles: The PROI exchange programme in action

‘I jumped off the plane at LAX with a dream in my cardigan. Welcome to the land of fame excess (woah). Am I gonna fit

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Megan Hill Profile Image
Written by
Megan Hill
21st September 2023

France says “non” to iPhone 12

Apple has been told to halt sales of iPhone 12 in France due to concerns that the handsets are emitting too much electromagnetic radiation. The

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Andrew Shephard Profile Image
Written by
Andrew Shephard
17th August 2023

Why messaging is the root of creativity

Maybe it’s because it’s been Cannes and award season in ‘PR and marketing land’ — but there has been some genuinely fantastic work recently. Three

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Ben Smith Profile Image
Written by
Ben Smith
25th July 2023

Consumer tech PR:  weathering the ongoing cost-of-living crisis

When it comes to your personal spending, would you choose to rein back your streaming subscriptions over cutting your consumer tech purchases? How about reducing

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Megan Hill Profile Image
Written by
Megan Hill
5th July 2023

Cross-market communications: building an effective agency network

Earlier this month, my colleague Chris King and I had the pleasure of hosting a PRmoment tech event, centred around international PR and cross-market communications.

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Kiran Saini Profile Image
Written by
Kiran Saini
30th June 2023

The democratisation of creativity — is it a power we all possess?

The curtain has just come down on this year’s Cannes Lions International Festival of Creativity. And amid all the usual glitz and glamour, one unavoidable

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Debby Penton Profile Image
Written by
Debby Penton
27th June 2023

Pitch perfect: five ‘media relations myths’ to remember

There are plenty of reasons to seek out the support and expertise of a PR firm. For many businesses, though, it’s all about coverage. Whether

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Samantha Browning Profile Image
Written by
Samantha Browning
Do Good
15th June 2023

Putting Wildfire’s ambition into action: our Do Good journey

At Wildfire, our core values unite us all. Be bold. Be informed. Be exceptional. And Be yourself. This has driven our behaviour for years now

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Louise Palmer Profile Image
Written by
Louise Palmer