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News & Views

News and views from the Wildfire team

18th January 2021

Beat those January (and lockdown 3.0) blues

On the face of it, there’s not a lot of positivity in the world right now. With England now entering its third week of as

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Bethan Rees Profile Image
Written by
Bethan Rees
15th January 2021

Wildfire Winter Walking Charity Challenge

As many of us adjust to the confines of varying degrees of lockdown restrictions and working from home, fitness and wellbeing activities have seen rising

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Isolda Hawkes-Tan Profile Image
Written by
Isolda Hawkes-Tan
7th January 2021

Sorry vendors, nobody cares about your martech brand

Here’s a harsh truth. Nobody cares about your marketing technology. No marketer adores the tools available to them — at least, not in the way

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Alex Warren Profile Image
Written by
Alex Warren
24th November 2020

Wildfire’s Christmas raffle extravaganza 2020

This year has been challenging for everyone. At Wildfire we are very aware of how fortunate we are and that’s why we are keen to

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Kiran Saini Profile Image
Written by
Kiran Saini
20th November 2020

The exceptional candidate: landing a job in tech PR

Almost half a million students graduated in the middle of this year’s pandemic. I just so happened to be one of them. I don’t mind

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Luke Proctor Profile Image
Written by
Luke Proctor
6th November 2020

Tech PR — different spin

Technology bosses can still struggle with understanding how PR relates to what they do and how it helps reach their audiences. There are plenty of

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Andrew Shephard Profile Image
Written by
Andrew Shephard
4th November 2020

Three steps to effective B2B influencer relations

This content comes from Wildfire’s five step guide to effective influence relations. To view all five steps, and for other research, content and advice about

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Chris King Profile Image
Written by
Chris King
3rd November 2020

Gamers and audiophiles are more similar than you think

So if you’re following on from my meandering explanation of why where your music comes from matters, first off thank you for sticking around. Secondly,

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Charlie O'Toole Profile Image
Written by
Charlie O'Toole
29th October 2020

The loot’s out of the box: ‘surprise mechanics’ and problem gambling

One of my very first pieces of writing as a rosy-cheeked intern for Wildfire was a blog on the evils of loot boxes. With the

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Ben Musgrove Profile Image
Written by
Ben Musgrove
27th October 2020

How to work with B2B influencers

If you work in consumer marketing, then you’ve probably spent a fair amount of time working with influencers and social media stars. But what about

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Chris King Profile Image
Written by
Chris King
22nd October 2020

10 stats about B2B influencer marketing everyone should know

In our latest Wildfire Labs report, we explore the science behind influencer marketing and provide five top tips for how you can build influencer relations

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Chris King Profile Image
Written by
Chris King
16th October 2020

What makes a successful B2B influencer campaign?

Here at Wildfire, we’re big believers in the power of influencer relations. But while many consumer brands have already embraced influencers within their marketing initiatives,

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Chris King Profile Image
Written by
Chris King