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News and views from the Wildfire team
We’ve heard it said many times that “every company is a technology company these days”. Though I would agree with this statement to an extent,
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Classic scenario. You’re launching a new product feature. You write the press release, send it back and forth between your product, marketing and content teams
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I was talking with my colleagues recently about things that interested me lately — the arts, broadcast and culture. The topic swiftly progressed onto how
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There’s no question that the pandemic has shaken up the world as we knew it and we’re seeing myriad new business and consumer trends surface
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Nearly one year later, Covid-19 is continuing to impact businesses and brands all over the world, and we’ve now seen a much bigger shift in
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Ok, before jumping into this blog post I probably need to add a little disclaimer. We love analysts. Analysts are awesome. They cut through the
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Following my last blog about some truly game-changing technology that you might have missed, the world has continued to shock and surprise us… and not
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Gosh, it’s another lockdown blog! Well, no apologies for being topical, even if we’re all sick to death of hearing about it. Let’s zoom in
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In our latest Wildfire labs report, we examine the problems of martech marketing and provide five top tips for how vendors and brands can build
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On the face of it, there’s not a lot of positivity in the world right now. With England now entering its third week of as
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As many of us adjust to the confines of varying degrees of lockdown restrictions and working from home, fitness and wellbeing activities have seen rising
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Here’s a harsh truth. Nobody cares about your marketing technology. No marketer adores the tools available to them — at least, not in the way
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