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13th June 2023

Two heads are better than one — Joint MDs make a great combo

When people first start in PR, they’re encouraged to work collaboratively in teams. After all, sharing tasks and responsibilities is the foundation of how good

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Chris King Profile Image
Written by
Chris King
23rd May 2023

Bring your A-game to demand generation

With the cost of customer acquisition skyrocketing, it’s more essential than ever to have a clear demand generation strategy flanked by solid marketing and growth

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Paula Fifield Profile Image
Written by
Paula Fifield
B2B creative campaigns
9th May 2023

Why we made the most boring ASMR video ever

Have you ever tried to read B2B tech content and felt like you were about to fall into a deep sleep? Maybe it was a

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James Lambert Profile Image
Written by
James Lambert
17th April 2023

Don’t underestimate the influencer economy

It’s happened again. TikTok – or at least my For You page (make of that what you will) — has been awash with angry creators.

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Megan Hill Profile Image
Written by
Megan Hill
GPT Prompt Engineersa
11th April 2023

No, you’re not a prompt engineer

Last week I went to Contagious Live where I heard the latest AI influencer wax lyrical about the new generation of jobs being created by

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Alex Warren Profile Image
Written by
Alex Warren
29th March 2023

Microsoft: a case study in strategy and messaging

When you think of the most innovative tech companies who do you think of? Apple? Google? Tesla? What about Microsoft? It’s a very interesting example.

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Ben Smith Profile Image
Written by
Ben Smith
9th March 2023

PR training: when did candidates stop caring about professional development?

We’re actively hiring for several tech PR positions here at Wildfire now so, as the person leading recruitment, I’ve spent the last few weeks interviewing

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Chris King Profile Image
Written by
Chris King
28th February 2023

Introducing KT2 — B2B tech content with a human touch

Today we introduce KT2, our new sister agency that’s dedicated to creating top-notch B2B content for technology businesses. Its remit is simple: to create compelling

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Debby Penton Profile Image
Written by
Debby Penton
14th February 2023

Brand success on TikTok: what does it take to gain a following on the popular social media platform?

TikTok has taken the world of social media by storm since its inception in 2017. What was once an app for teenagers sharing dance videos

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Megan Hill Profile Image
Written by
Megan Hill
24th January 2023

Filipino courier culture: How Southeast Asian super-app Grab puts Uber to shame

Long-distance travel is inherently disorientating. Forcing your body to sleep when it wants to wake up, acclimatising to a new language, and not being able

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Ben Musgrove Profile Image
Written by
Ben Musgrove
12th January 2023

How the team has lived our Do Good value in 2022

As we settle in to 2023, I wanted to share how proud I am of the team and how we well and truly lived our

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Zoe McFarland Profile Image
Written by
Zoe McFarland
3rd January 2023

Can AI really pass the Turing test?

In an essay published in the 1950s, the mathematician and computer pioneer Alan Turing proposed the Turing test. It has become one of the most

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Alex Warren Profile Image
Written by
Alex Warren