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News and views from the Wildfire team
In an essay published in the 1950s, the mathematician and computer pioneer Alan Turing proposed the Turing test. It has become one of the most
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2022 put marketing creativity firmly back in the spotlight, with Cannes Lions kicking things off in style by introducing a B2B category. The Grand Prix
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If I say ‘messaging’, I’d wager there is a strong possibility that it conjures up images of ever so slightly overlong meetings in windowless rooms…which
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As part of my role at Wildfire, I look after recruitment. One of the things I love most about that is doing first interviews with
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My friend has a theory. He believes that a joke on its 50th retelling can be just as funny as it was the first time
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Like many others, I’ve watched on in horror over the past eight months as heavy fighting, shelling and air strikes have had devastating consequences for
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Last month, I organised and hosted a Macmillan Coffee Morning at the Wildfire office for the sixth time since joining the team back in 2016.
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There is a movement happening in B2B marketing right now calling for greater creativity, which is being positioned as a ‘superpower’ in the industry. While
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As the brains behind everything from datacentre servers and defence technologies to games consoles and cars, semiconductors are always in huge demand and underpin much
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This year has been great for PR campaigns. In recent months, we’ve seen many brands exhibit creativity that’s led to success not only for businesses,
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Very early on, when I started my PR degree back in the early 1990s, I distinctly remember one of my Bournemouth Uni lecturers going to
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At the end of last year, I was excited to announce our new fifth value: Do Good. This value focuses on how we can make
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