News and views from the Wildfire team
When people first start in PR, they’re encouraged to work collaboratively in teams. After all, sharing tasks and responsibilities is the foundation of how good
Read moreWith the cost of customer acquisition skyrocketing, it’s more essential than ever to have a clear demand generation strategy flanked by solid marketing and growth
Read moreHave you ever tried to read B2B tech content and felt like you were about to fall into a deep sleep? Maybe it was a
Read moreIt’s happened again. TikTok – or at least my For You page (make of that what you will) — has been awash with angry creators.
Read moreLast week I went to Contagious Live where I heard the latest AI influencer wax lyrical about the new generation of jobs being created by
Read moreWhen you think of the most innovative tech companies who do you think of? Apple? Google? Tesla? What about Microsoft? It’s a very interesting example.
Read moreWe’re actively hiring for several tech PR positions here at Wildfire now so, as the person leading recruitment, I’ve spent the last few weeks interviewing
Read moreToday we introduce KT2, our new sister agency that’s dedicated to creating top-notch B2B content for technology businesses. Its remit is simple: to create compelling
Read moreTikTok has taken the world of social media by storm since its inception in 2017. What was once an app for teenagers sharing dance videos
Read moreLong-distance travel is inherently disorientating. Forcing your body to sleep when it wants to wake up, acclimatising to a new language, and not being able
Read moreAs we settle in to 2023, I wanted to share how proud I am of the team and how we well and truly lived our
Read moreIn an essay published in the 1950s, the mathematician and computer pioneer Alan Turing proposed the Turing test. It has become one of the most
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