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News and views from the Wildfire team
In the competitive marketing, PR, and advertising industries, we’re often fixated on the endgame: creativity as the outcome. Want to get a brand in the
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If you work in B2B marketing, you may have noticed that ‘performance branding’ — the ability to generate long-term brand awareness — is having a moment
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National Apprenticeship Week (NAW) — which this year runs 5 to 11 February 2024 — helps celebrate the achievements of apprentices everywhere and the positive
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The beginning of February is Time to Talk Day, an annual awareness day run by Mind and Rethink Mental Illness. It’s an opportunity for us
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We all know how important creativity is in PR and marketing. When you’re building a brand, you need to create memorable campaigns and messages that
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It’s January, which means we’re in the thick of prediction season. And despite what others may say, there really is only one show in town.
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Selling anything in the current climate is tough. Throw B2B, technology, and marketing services into the mix and the odds of finding a qualified lead
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As a PR agency, we know a thing or two about taking part in an RFP (request for proposal) process – the good, the bad,
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At the end of last month, I organised and hosted my seventh Macmillan Coffee Morning at Wildfire’s HQ since joining the company back in 2016.
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‘I jumped off the plane at LAX with a dream in my cardigan. Welcome to the land of fame excess (woah). Am I gonna fit
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Apple has been told to halt sales of iPhone 12 in France due to concerns that the handsets are emitting too much electromagnetic radiation. The
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Maybe it’s because it’s been Cannes and award season in ‘PR and marketing land’ — but there has been some genuinely fantastic work recently. Three
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