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Raising the alarm for the ‘post-social media age’
The Wildfire labs team is always looking ahead to the future of PR. As part of that initiative we’ve published a new report today, Surviving Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
What B2B PR can learn from bloggers, vloggers and the BBC
Last night I attended the PRCA Broadcast Group’s latest talk on what the worlds of influencer marketing and traditional broadcast media can learn from one Continue reading
Tom Ford or TKMaxx? #fashiontech must be focused
According to MarketLine, the market size of the apparel industry is expected to reach $1.65 trillion sales in US dollars worldwide. Given that the fashion Continue reading
The origins and future challenges of Bitcoin
Unless you’ve been living under a rock, you will have heard of Bitcoin, the volatile digital currency. Those who were lucky (or smart) enough to Continue reading