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News & Views

News and views from the Wildfire team

23rd February 2021

Corporate strategy vs tech strategy: is it all the same thing?

We’ve heard it said many times that “every company is a technology company these days”. Though I would agree with this statement to an extent,

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Paula Fifield Profile Image
Written by
Paula Fifield
18th February 2021

Martech vendors: jargon is killing your marketing

Classic scenario. You’re launching a new product feature. You write the press release, send it back and forth between your product, marketing and content teams

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Alex Warren Profile Image
Written by
Alex Warren
16th February 2021

How are the arts, cultural and broadcast industries surviving during the pandemic?

I was talking with my colleagues recently about things that interested me lately — the arts, broadcast and culture. The topic swiftly progressed onto how

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Shaan Sidhu Profile Image
Written by
Shaan Sidhu
11th February 2021

Innovation trends for 2021

There’s no question that the pandemic has shaken up the world as we knew it and we’re seeing myriad new business and consumer trends surface

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Zoe McFarland Profile Image
Written by
Zoe McFarland
9th February 2021

Buyers don’t care about your brand, they care about your people

Nearly one year later, Covid-19 is continuing to impact businesses and brands all over the world, and we’ve now seen a much bigger shift in

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Fiona Todd Profile Image
Written by
Fiona Todd
4th February 2021

Martech brands: Stop sucking up to analysts

Ok, before jumping into this blog post I probably need to add a little disclaimer. We love analysts. Analysts are awesome. They cut through the

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Alex Warren Profile Image
Written by
Alex Warren
2nd February 2021

More interesting tech that you didn’t know existed — part two

Following my last blog about some truly game-changing technology that you might have missed, the world has continued to shock and surprise us… and not

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Samantha Browning Profile Image
Written by
Samantha Browning
26th January 2021

Lock down, skill up: how to career-hop into tech

Gosh, it’s another lockdown blog! Well, no apologies for being topical, even if we’re all sick to death of hearing about it. Let’s zoom in

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Luke Proctor Profile Image
Written by
Luke Proctor
21st January 2021

20 stats every martech professional should know in 2021

In our latest Wildfire labs report, we examine the problems of martech marketing and provide five top tips for how vendors and brands can build

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Alex Warren Profile Image
Written by
Alex Warren
18th January 2021

Beat those January (and lockdown 3.0) blues

On the face of it, there’s not a lot of positivity in the world right now. With England now entering its third week of as

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Bethan Rees Profile Image
Written by
Bethan Rees
15th January 2021

Wildfire Winter Walking Charity Challenge

As many of us adjust to the confines of varying degrees of lockdown restrictions and working from home, fitness and wellbeing activities have seen rising

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Isolda Hawkes-Tan Profile Image
Written by
Isolda Hawkes-Tan
7th January 2021

Sorry vendors, nobody cares about your martech brand

Here’s a harsh truth. Nobody cares about your marketing technology. No marketer adores the tools available to them — at least, not in the way

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Alex Warren Profile Image
Written by
Alex Warren