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The striking truth: video games do not make you violent
When I was nine, I was lucky enough to borrow Grand Theft Auto: III from an extended cousin without my usually eagle-eyed mother noticing the Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Podcasts — all talk and no action
There are three common questions associated with podcasts. Do they engage with audiences like they supposedly do, do they provide an alternative platform that works Continue reading
How Spotify is using machine learning to offer you music you’ll love
Technology has long been a part of the music industry. When multi-track recording came into force in the 1950s, it was the musical equivalent of Continue reading
The two recent big things in streaming and why they matter
Two big things in streaming happened on Friday 2nd August. First, after years of stubbornness, my favourite enigmatic prog-rock band Tool finally joined the world Continue reading