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PR’s role in supporting the sales funnel
At Wildfire, I see a lot of RFPs that ask us to come up with a campaign that will ‘support sales’. As someone that looks Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
How the biometrics industry is responding to the world’s current pandemic
With the number of coronavirus (Covid-19) cases reaching more than 90,000 across 73 countries and territories, some virologists are suggesting that the epidemic has now Continue reading
Growing pAIns: the robot that can empathise with human suffering
Last week at an American Association for the Advancement of Science meeting, a team of Japanese scientists unveiled a robot that can ‘feel’ pain. Before you check Continue reading
#SueYoureShoutingAtTea — why are nice people mean online?
It’s the 21st February and Conservative minister Rishi Sunak has just uploaded a picture of himself preparing a round of brews for his colleagues. Harmless, right? Continue reading