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News & Views

News and views from the Wildfire team

28th May 2021

A (tenuous?) analogy between the English Premier League and B2B influencer marketing

Watching the Premier League season come to a close last weekend, I was struck by certain similarities between the various trials and tribulations of the

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Chris King Profile Image
Written by
Chris King
26th May 2021

Balancing brand and activation work in B2B marketing

I recently stumbled upon the work of The B2B Institute — a think tank, funded by LinkedIn — that has been doing some really interesting

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Chris King Profile Image
Written by
Chris King
25th May 2021

How to approach fintech PR

Fintech is no longer a small industry. In a relatively short space of time, the fintech industry has already grown at an impressive pace, and

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Sanjay Dove Profile Image
Written by
Sanjay Dove
20th May 2021

Crisis comms: the PR you don’t need… until you do

There are some things in life that you need insurance for. Would you buy a house and not look after its contents? Would you drive

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Megan Hill Profile Image
Written by
Megan Hill
18th May 2021

Five influencers every martech brand should know in 2021

B2B influencer marketing is big business. Where once influencers were only relied on by consumer brands, today many of the world’s biggest B2B players are

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Alex Warren Profile Image
Written by
Alex Warren
13th May 2021

A sustainable future for cryptocurrencies?

One wouldn’t normally associate fintech with issues of environmental sustainability, but with cryptocurrencies such as bitcoin now consuming more electricity than the whole of Sweden,

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Sanjay Dove Profile Image
Written by
Sanjay Dove
22nd April 2021

Greenwashing or green marketing: keeping up with eco-expectations

Since 1970, the 22nd April has marked Earth Day. Having grown to be an established date in the sustainability calendar, more than 1 billion people

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Bethan Rees Profile Image
Written by
Bethan Rees
20th April 2021

What the hell is Clubhouse?

When I think back to the early days of lockdown 1.0, I strongly remember spending a majority of my time either rediscovering the joy of

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Fiona Todd Profile Image
Written by
Fiona Todd
15th April 2021

Will the fintech boom turn into a bubble?

It was March 1999 when Priceline, a travel booking site and the poster child of the dot-com era, went public at $16 a share. On

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Sanjay Dove Profile Image
Written by
Sanjay Dove
13th April 2021

How online communication saved Formula One

Once the “pinnacle of motorsport”, Formula One saw a fall from grace in the 2010s. TV figures plummeted as competition stagnated — the gap between

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Charlie Apsey Profile Image
Written by
Charlie Apsey
6th April 2021

Gen Z — eight seconds to engage

You hear ‘Gen Z’ thrown around a lot these days. It loosely refers to anyone born after 1995. But from the way it’s used you’d

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Jay Cox Profile Image
Written by
Jay Cox
1st April 2021

Stress! We all experience it, but how can we better manage it?

April marks Stress Awareness Month, led by the Stress Management Society. Stress is a huge public health challenge that’s linked to both physical and mental

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Zoe McFarland Profile Image
Written by
Zoe McFarland