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What a whopper: the underlying genius of Burger King’s bus stunt
Amidst the political turmoil that surrounded the UK in the run up to the recent Christmas election, there had been a swelling of public cynicism Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Christmas gift guide: top 3 fashtech gifts that are fashionable and functional
Fashion and technology. One is warm and soft; the other is cold and sharp. But these two go together better than cheese and wine. Fashion Continue reading
How technology is saving endangered animals
The world of nature is fascinating; there’s no denying that. But unfortunately, nature is declining globally at rates unprecedented in human history, and the rate Continue reading
Virtual influencers — are they good or bad for brands?
The power of influencer marketing is undeniable. Advertisements of both a paid-for and non-transactional nature are huge all over social media and come in many Continue reading