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News and views from the Wildfire team
Like millions of others across the UK (and probably the world), something strange happens to me every four years. Often at odd hours of the
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While we may only be in month two of 2022, many brands have already entered the year with a creative bang. While creativity has always
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Last month, Microsoft brought the spotlight back to the gaming industry with its agreement to pay $75bn for video game company Activision Blizzard – the world’s
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This week I’m excited to announce the launch of my new book, Spin Machines: Robots, revolutions, and the future of the PR agency. As an
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The pandemic has caused a huge reshuffling of the economy. As the world moved online, tech companies experienced huge growth and tech jobs are more
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Keeping existing customers happy while attracting new ones has always been a challenge for retailers, but it’s become increasingly difficult over the last two years.
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Companies that venture into the world of environmentalism face an uphill battle — and rightly so. We’ve all seen the Twitter storms that follow poorly
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In my last blog post, I wrote about the power of using LinkedIn to reach clients, prospects and industry influencers online. C-suite execs typically have
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Our current values reflect who we are as an agency and as a team: Be Bold, Be Informed, Be Exceptional and Be Yourself. But this
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When it comes to B2B, people buy from people, so it was shocking to uncover in our recent study that almost half of the tech
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I’ve written a lot recently about the importance of personal branding and, as a senior business executive, the impact that personal social profiles can have
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Influencer marketing has grown exponentially over the last few years and, not surprisingly, has now become one of the most popular forms of online marketing
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