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Insights trends and intelligence from the world of tech PR
B2B buyers can be tricky people to reach - certainly compared to consumers. But there are so many potential channels that can be used to influence them today, from the broadest ‘broadcast’ techniques to the most targeted targeting.
For many non-PR and marketing folk, the perception persists that stunts, from flash mobs to creating the world’s biggest pizza, are what PR ‘is’.
The humble press release still bags coverage, but does that coverage really translate into business results? In July 2016, Forbes joined the chorus of commentators that have declared the press release “dead”.
It’s always best to start at the start so we thought we’d begin by testing the value of PR.
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