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Biology of the B2B buyer

B2B buyers can be tricky people to reach – certainly compared to consumers. But there are so many potential channels that can be used to influence them today, from the broadest ‘broadcast’ techniques to the most targeted targeting.

So, the question is, which ones actually work?

To answer that question the Wildfire labs team asked 100 B2B marketers which communications channels they consider most important in helping them make buying decisions.

The results of this experiment can be found in our latest video below.

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Wildfire Labs explores intelligence, insights and trends from the world of tech marketing and PR. Articles and content by Alex Warren, Tim Richardson and Paula Fifield. If you'd like to learn more about any of our trends or our team, contact