Insight
Hub
The latest research, insights, events, and data from the tech PR industry.
B2B creativity
Championing the power of bold ideas and creative campaigns in B2B tech PR
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![Report: The case for B2B creativity]()
Report: The case for B2B creativity
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![Animation: B2B at Bedtime]()
Storybook: B2B at Bedtime
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![B2Bold — The B2B Marketing video game]()
Game: B2B creativity
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![B2Bold ebook]()
Guide: B2Bold
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![B2Bold — The Energy Drink]()
B2B: The energy drink!
Research and Insights
Exploring how tech brands can better reach, understand, and engage their audiences
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Podcast: The CEO Blindspot with Richard O'Connor
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CMO Decoded: Audience Insights for B2B Tech Brands
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Podcast: CMO Decoded with Ben Smith.
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Podcast: GEO tips with Luke Proctor
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Guide: GEO in PR
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Podcast: Cybersecurity PR tips
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Report: The case for B2B creativity
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Sector insights: MarTech
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Sector insights: Consumer tech PR
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Sector insights: AI
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Sector insights: Cybersecurity
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Sector insights: Electronics
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Webinar: B2B Influencer relations
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Webinar: International tech PR
How-To Guides
Step-by-step resources to boost the impact of your next B2B PR campaign
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Sparks: AI Personas for B2B PR
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How to: Glow up your research
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How to: Run consumer tech reviews
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How to: Get listed in AI search
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How to: Invite journalists to events
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How to: Get coverage for research
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How to: Get in the nationals
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How to: Write PR research questions
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How to: Work with tech influencers
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How to: Set up interviews at IFA Berlin
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How to: Win PR awards
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