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Experiment 1:
Proving the value of PR

It’s always best to start at the start so we thought we’d begin by testing the value of PR. Does it make a real difference to brands?

That’s why we asked 100 people to review a mock technology podcast that discussed the issue of audio quality in headphones. At the end, reviewers were asked to choose from a selection of headphones – one of which was endorsed by a third party audio expert within the podcast, and one that was promoted during an advert break. Choosing the former was taken as a ‘point’ for PR, the latter a point for advertising.

Check out our full experiment video to see the results…

Other Wildfire labs content

Our labs team will be running a series of experiments to look a bit more closely at the ‘science’ of PR and explore new approaches to delivering results and creating compelling campaigns.