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Experiments

Proving the value of PR

It’s always best to start at the start so we thought we’d begin by testing the value of PR. Does it make a real difference to brands?

That’s why we asked 100 people to review a mock technology podcast that discussed the issue of audio quality in headphones. At the end, reviewers were asked to choose from a selection of headphones – one of which was endorsed by a third party audio expert within the podcast, and one that was promoted during an advert break. Choosing the former was taken as a ‘point’ for PR, the latter a point for advertising.

Check out our full experiment video to see the results…

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Wildfire Labs explores intelligence, insights and trends from the world of tech marketing and PR. Articles and content by Alex Warren, Tim Richardson and Paula Fifield. If you'd like to learn more about any of our trends or our team, contact labs@wildfirepr.com.