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Insight

Social c-suite: What type of digital executive are you?

Brands with a socially active c-suite are more commercially successful. It doesn’t matter if you’re a CEO, CMO or even VP of innovation, establishing yourself as an industry thought leader is essential for building credibility, raising brand awareness and even motivating your teams…

  • Employees are 17% more likely to consider their c-suite inspiring if they’re active on social media
  • 80% of employees say they’d rather work for a CEO who engages with people on social media
  • Two thirds of senior executives think that having their CEO on social media builds brand credibility
  • A socially active CEO can boost productivity by up to 25%

Despite these benefits, few c-level executives are taking advantage of their social connections. In fact, our Wildfire labs research shows that, while the average CEO has nearly 60,000 connections, less than half (48%) are posting more than once per month.

With the c-suite often being the best-networked individuals, any brand striving to improve engagement, customer loyalty, employee advocacy or investor confidence should be looking to tap into this network online.

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So, are you making the most out of your digital executive profile? Find out with our quick-fire quiz

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Wildfire Labs

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Wildfire Labs explores intelligence, insights and trends from the world of tech marketing and PR. Articles and content by Alex Warren, Tim Richardson and Paula Fifield. If you'd like to learn more about any of our trends or our team, contact labs@wildfirepr.com.