Brands with a socially active c-suite are more commercially successful. It doesn’t matter if you’re a CEO, CMO or even VP of innovation, establishing yourself as an industry thought leader is essential for building credibility, raising brand awareness and even motivating your teams…
Despite these benefits, few c-level executives are taking advantage of their social connections. In fact, our Wildfire labs research shows that, while the average CEO has nearly 60,000 connections, less than half (48%) are posting more than once per month.
With the c-suite often being the best-networked individuals, any brand striving to improve engagement, customer loyalty, employee advocacy or investor confidence should be looking to tap into this network online.
So, are you making the most out of your digital executive profile? Find out with our quick-fire quiz
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