Tech PR Insights, Intelligence and Trends
With almost 8000 competitors in the market and nearly a third of brands looking to reduce their martech stacks, the marketing technology industry is a hard place to be right now.
When people think of influencer relations, they rarely think of B2B brands. Nobody’s using Kylie Jenner to promote their marketing automation software, or calling on Logan Paul to plug their new IT solution.
Let’s face it, B2B buyers are bored. They’re bored of webinars, of LinkedIn Pulse blogs and of half-baked thought leadership. Today’s B2B buyers need more than that.
B2B buyers can be tricky people to reach - certainly compared to consumers. But there are so many potential channels that can be used to influence them today, from the broadest ‘broadcast’ techniques to the most targeted targeting.
Far from a minor shift in market dynamics, the growth of the ‘Facebook-never’ generation is potentially a harbinger of a truly seismic shift in the PR and marketing landscape — the dawn of the post-social media age.
The humble press release still bags coverage, but does that coverage really translate into business results? In July 2016, Forbes joined the chorus of commentators that have declared the press release “dead”.
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