Skip to Main Content

Tech PR Insights, Intelligence and Trends

Experiments

Death of the press release

The humble press release still bags coverage, but does that coverage really translate into business results? In July 2016, Forbes joined the chorus of commentators that have declared the press release “dead”.

Wildfire Labs Profile Image
Written by
Wildfire Labs
Experiments

Proving the value of PR

It’s always best to start at the start so we thought we’d begin by testing the value of PR.

Wildfire Labs Profile Image
Written by
Wildfire Labs