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Why martech brands suck at marketing

With almost 8000 competitors in the market and nearly a third of brands looking to reduce their martech stacks, the marketing technology industry is a hard place to be right now.

That’s why it’s vital for martech vendors to get their brands in order and to make sure that their marketing doesn’t… well… suck.

Unfortunately, there’s a whole host of martech vendors out there who do suck at marketing. Thankfully, you don’t have to make the same mistakes as everyone else.

With this five-step guide you can find out:

  • Why vendors confused themselves with their audiences
  • Why jargon is killing your martech sales
  • How analyst relations could be harming, not helping, your brand
  • Why honesty is the best policy in martech
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Wildfire Labs explores intelligence, insights and trends from the world of tech marketing and PR. Articles and content by Alex Warren, Tim Richardson, Rebecca Quin and Paula Fifield. If you'd like to learn more about any of our trends or our team, contact