There are so many businesses responsible for creating the electronics products we take for granted in our everyday lives — and the vast majority of them are still largely unknown outside of the industry.

Typically, this is a natural consequence of electronics being very technical — and sales being targeted at very technical audiences. And that’s fine. There’s nothing wrong with being a nerdy company with a super techy product. But that doesn’t mean you have to be boring.

Even the most technical electronics businesses still need to impress investors, decision makers and other non-technical audiences. To reach these groups, you need to be able to communicate your position as a respected leader — a brand that’s furthering electronic innovation.

With this quick-fire guide you can find out:

• What technical B2B brands can learn from consumer PR
• How to turn your technical product into a memorable brand
• Why the electronics media is still a vital asset
• How to create bolder marketing campaigns for your electronics brand