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Insight

Webinar: B2B Influence

When people think of influencer relations, they rarely think of B2B brands. Nobody’s using Kylie Jenner to promote their marketing automation software, or calling on Logan Paul to plug their new IT solution. And yet, in 2020, half of all B2B brands are looking to experiment with influencer marketing.

To better understand this trend, Wildfire brought together a panel of leading B2B influencers, PR specialists and influencer marketing experts for our latest Wildfire Labs event. We explored the tips and tricks that B2B brands can use to launch their own influencer marketing campaigns, and the various tools that can help them along the way.

Missed out on the day? Check out the full webinar recording below.

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Wildfire Labs

About the Author

Wildfire Labs explores intelligence, insights and trends from the world of tech marketing and PR. Articles and content by Alex Warren, Charlie Apsey and Paula Fifield. If you'd like to learn more about any of our trends or our team, contact labs@wildfirepr.com.

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