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When people think of influencer relations, they rarely think of B2B brands. Nobody’s using Kylie Jenner to promote their marketing automation software, or calling on Logan Paul to plug their new IT solution. And yet, in 2020, half of all B2B brands are looking to experiment with influencer marketing.

To better understand this trend, Wildfire brought together a panel of leading B2B influencers, PR specialists and influencer marketing experts for our latest Wildfire Labs event. We explored the tips and tricks that B2B brands can use to launch their own influencer marketing campaigns, and the various tools that can help them along the way.

Missed out on the day? Check out the full webinar recording below.

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Fill out the details below to receive your FREE list of the top 10 B2B influencers in your industry sector.

More from labs

Our labs team will be running a series of experiments to look a bit more closely at the science of PR and explore new approaches to delivering results and creating compelling campaigns.