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Tech PR Insights, Intelligence and Trends

Trends

How tech brands are using the Y2K aesthetic

Looking around, it’s easy to feel like you’ve travelled through time and ended up in the late 1990s. Among Gen Z, turn-of-the-millennium aesthetics, cultural references, and even tech are all back in fashion.

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Trends

Over 50s — The forgotten market in tech

Recent years have seen a landmark shift in the way technology marketers talk to their audiences, with an explosion in diverse products and campaigns designed to attract, reflect and represent a far wider spectrum of human existence.

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Data Dive

Data dive: YouGov’s Global Media Outlook 2022

What’s the news? As the world emerges from the pandemic, digital media platforms are tightening their grip on viewers — seeing huge rises in consumption over the last 12 months.

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Data Dive

Data dive: Headspace — Mental health at work

What’s the news? Mental health is a rising threat to retention, engagement and productivity. More employees than ever are looking for support from their organisations to help with mental health concerns.

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Data Dive

Data dive: Are marketing briefs broken?

What’s the news? Creative marketing briefs are broken. Despite both creative agencies and in-house marketers understanding the importance of a good brief, a gulf has opened between the two sides.

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Insight

Webinar: B2B Influence

When people think of influencer relations, they rarely think of B2B brands. Nobody’s using Kylie Jenner to promote their marketing automation software, or calling on Logan Paul to plug their new IT solution.

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Experiments

Biology of the B2B buyer

B2B buyers can be tricky people to reach - certainly compared to consumers. But there are so many potential channels that can be used to influence them today, from the broadest ‘broadcast’ techniques to the most targeted targeting.

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Insight

Surviving the post-social media apocalypse

Far from a minor shift in market dynamics, the growth of the ‘Facebook-never’ generation is potentially a harbinger of a truly seismic shift in the PR and marketing landscape — the dawn of the post-social media age.

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Experiments

Science of the stunt

For many non-PR and marketing folk, the perception persists that stunts, from flash mobs to creating the world’s biggest pizza, are what PR ‘is’.

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Alex Warren
Experiments

Death of the press release

The humble press release still bags coverage, but does that coverage really translate into business results? In July 2016, Forbes joined the chorus of commentators that have declared the press release “dead”.

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Experiments

Proving the value of PR

It’s always best to start at the start so we thought we’d begin by testing the value of PR.

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