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Tech PR Insights, Intelligence and Trends

Data Dive

Data dive: Are marketing briefs broken?

What’s the news? Creative marketing briefs are broken. Despite both creative agencies and in-house marketers understanding the importance of a good brief, a gulf has opened between the two sides.

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Insight

Webinar: B2B Influence

When people think of influencer relations, they rarely think of B2B brands. Nobody’s using Kylie Jenner to promote their marketing automation software, or calling on Logan Paul to plug their new IT solution.

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Experiments

Biology of the B2B buyer

B2B buyers can be tricky people to reach - certainly compared to consumers. But there are so many potential channels that can be used to influence them today, from the broadest ‘broadcast’ techniques to the most targeted targeting.

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Experiments

Science of the stunt

For many non-PR and marketing folk, the perception persists that stunts, from flash mobs to creating the world’s biggest pizza, are what PR ‘is’.

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Alex Warren
Experiments

Death of the press release

The humble press release still bags coverage, but does that coverage really translate into business results? In July 2016, Forbes joined the chorus of commentators that have declared the press release “dead”.

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Experiments

Proving the value of PR

It’s always best to start at the start so we thought we’d begin by testing the value of PR.

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