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Tech PR Insights, Intelligence and Trends
Thanks to generative AI, global martech spending is set to surpass $215 billion by 2027. While that’s great news for martech vendors, it’s also driving intense competition.
Right folks! It’s round four of the 'B2Bold' saga, and let me tell you, these intros are starting to feel like a tightrope walk over Google's duplicate content check abyss. Nevertheless, we persevere.
There’s a common misconception that creativity is only for consumer brands — specifically those with recognisable names and the biggest budgets. I don’t believe that.
With marketing budgets being slashed and teams shrinking, retailers need to make their marketing more efficient and more effective. Thankfully, martech is here to help. Automation, AI, and data platforms are flying off the shelves.
At Wildfire, we’re all about B2B creativity. For us, great, memorable campaigns don’t need to be exclusively for consumer-facing brands. We believe B2B buyers are BORED of the same old content and the same old campaigns.
Good PR is just as important for B2B tech companies as it is for consumer brands. After all, business leaders are consumers too. They want to be surprised, intrigued and inspired to try something new.
In this series, we’ll be looking at a key individual who influences which security solutions a company puts in place. Combining data from one-on-one interviews, qualitative research, and our own survey of 100 CISOs, we’ll be sharing insights to help marketers and comms professionals at IT and cybersecurity brands reach the CISO.
Somehow, 2023 is already flying past. And with the new year comes the annual parade of predictions, reflections, and wrap-ups.
In this series, Wildfire looks at some of the key individuals who influence the B2B buying process. This time, we’ll be looking at a person who is the final decision maker in 68% of B2B martech buying decisions… the chief marketing officer, or CMO.
What makes for truly effective B2B marketing? Well, according to The B2B Institute at LinkedIn, WARC, and Lions, it’s: ...
What’s the news? The online scrutiny surrounding Gen Z has been impossible to avoid over the last few years.
What’s the news? TikTok has sifted through gazillions of hashtags, videos and comments to come up with some clever, cultural insights for brands and marketers.
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