Smashing the competition in a race for sales

The much-anticipated launch of the Raspberry Pi B+ saw element14 competing head on with its primary competitor as the only distributors of the new product. Both companies would have stock at the same price but could not promote the new Pi before launch day.

Our media teasers brought VIP journalists and film crews to the Groucho Club for an exclusive “first look”. Meanwhile, online teasers attracted hundreds of Pi enthusiasts to branded ice cream stalls across London, asking for “extra Raspberry sauce” to receive their free, exclusive Raspberry Pi device.

Our campaign dominated media coverage of the Raspberry Pi B+, generating record levels of web traffic for element14. Stock sold out in two days.