The first Raspberry Pi computer took the world by storm in 2012. The much-anticipated first major revision, the Raspberry Pi B+, was set to launch on 14 July 2014. As one of only two distributors, element14 would be competing head-on with its competitor on launch day. element14 needed a high-impact PR campaign that would dominate media coverage, engage directly with Pi enthusiasts and drive traffic to its Raspberry Pi website to encourage sales.
Our PR campaign was designed to create mass-market awareness, while appealing directly to the primary buying audience of engineers and tech enthusiasts:
Combining media outreach, social engagement and stunt activity, Wildfire’s PR campaign to launch the Raspberry Pi B+ generated widespread buzz, media coverage and significant web traffic for element14. The creative campaign was brilliantly executed and had a direct impact on our business, with hundreds of thousands of units out within two days.
Ken Leitchjournalists attended the launch event
mentions of element14 brand on launch day
share of voice for all Raspberry Pi media coverage
visits to the element14 Raspberry Pi landing page
enthusiasts travelled to the Raspberry Pi ice cream stalls
impressions on Twitter and 350 retweets
clicks, likes, comments and shares on Facebook posts
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