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Smashing the competition in a head-to-head race for Raspberry Pi sales

Launching the Raspberry Pi B+

The much-anticipated launch of Raspberry Pi B+ saw element14 competing head on with its primary competitor as the only distributors of the new product. We took on the challenge, with a campaign designed to grab the attention of journalists and tech enthusiasts on launch day.

A VIP media drop-in event at the Groucho Club attracted top media titles, while an #extraraspberry teaser kicked off across element14’s social channels, urging Pi fans to visit branded ice cream vans around London — 100 products were given away to those who asked for extra raspberry sauce.

The Results


pieces of national and tech media coverage


visits to the campaign landing page


Twitter impressions on launch day

Combining media outreach, social engagement and stunt activity, Wildfire’s PR campaign to launch the Raspberry Pi B+ generated widespread buzz, extensive media coverage and significant web traffic for element14. Stock of hundreds of thousands of products sold out in two days.

Ken Leitch
Global Head of Corporate Communications

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