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IS Decisions

Driving a 42% increase in security software sales

How we ruined Hollywood

Like most security software companies, IS Decisions has the challenge of explaining a complex product in an easy-to-understand way to aid the path to purchase. Where better to look for inspiration to turn a complex story into a compelling narrative than Hollywood?

Our “IS Decisions ruins Hollywood” campaign showed how IS Decisions’s software could have dramatically altered the plotlines of blockbusters including James Bond and Independence Day — cutting great plotlines short for the sake of exceptional security.

Launched as an interactive landing page, the campaign engaged prospects in a way the company had never achieved before. This plot’s finalé? A 42% increase in sales.

Wildfire’s content generation has been vital to the success of our sales — and the results speak for themselves.

Chris Bunn, Marketing Director, IS Decisions

The Results

42%

increase in software sales

105%

Year on year increase in UserLock trial downloads

3,500

unique web visitors to compliance content