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IS Decisions

Driving a 42% increase in security software sales

How we ruined Hollywood

Like most security software companies, IS Decisions has the challenge of explaining a complex product in an easy-to-understand way to aid the path to purchase. Where better to look for inspiration to turn a complex story into a compelling narrative than Hollywood?

Our “IS Decisions ruins Hollywood” campaign showed how IS Decisions’s software could have dramatically altered the plotlines of blockbusters including James Bond and Independence Day — cutting great plotlines short for the sake of exceptional security.

Launched as an interactive landing page, the campaign engaged prospects in a way the company had never achieved before. This plot’s finalé? A 42% increase in sales.

Wildfire’s content generation has been vital to the success of our sales — and the results speak for themselves.

Chris Bunn, Marketing Director, IS Decisions

The Results


increase in software sales


Year on year increase in UserLock trial downloads


unique web visitors to compliance content