How we ruined Hollywood

Like most security software companies, IS Decisions has the challenge of explaining a complex product in an easy-to-understand way to aid the path to purchase. Where better to look for inspiration to turn a complex story into a compelling narrative than Hollywood?

Our “IS Decisions ruins Hollywood” campaign showed how IS Decisions’s software could have dramatically altered the plotlines of blockbusters including James Bond and Independence Day — cutting great plotlines short for the sake of exceptional security.

Launched as an interactive landing page, the campaign engaged prospects in a way the company had never achieved before. This plot’s finalé? A 42% increase in sales.