Introducing the App Generation
To stand out from the competition, unified communications (UC) company Fuze turned to Wildfire to create a new, high-impact narrative on the future of work. We took inspiration from a new wave of young workers, whose lives have always been shaped by technology — the App Generation.
We explored the demands of the future workforce by taking a crowd of teenagers into UK workplaces to capture their reaction on video, and brought additional insights through surveys with 3,000 teenagers and 6,000 workers. Our compelling news angles, multimedia content and influencer outreach put Fuze firmly on the map in the minds of the media, prospects and customers.