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Going beyond business communications to the future of work

Introducing the App Generation

To stand out from the competition, unified communications (UC) company Fuze turned to Wildfire to create a new, high-impact narrative on the future of work. We took inspiration from a new wave of young workers, whose lives have always been shaped by technology — the App Generation.

We explored the demands of the future workforce by taking a crowd of teenagers into UK workplaces to capture their reaction on video, and brought additional insights through surveys with 3,000 teenagers and 6,000 workers. Our compelling news angles, multimedia content and influencer outreach put Fuze firmly on the map in the minds of the media, prospects and customers.

The Results


Pieces of coverage spanning nationals, business and IT


hits on the campaign landing page


media share of voice against key competitors

Wildfire impressed me with its knowledge of our market and shared ambition and passion for our business. The team created a compelling brand narrative, bringing a content-led approach to communications that truly added value across the marketing mix.

Tom Pressley
EMEA marketing director

Ready to be our next successful case study?

If you would like to speak to us about your own objectives and find out what we can do for you, please contact us using any of the methods below.

+44 20 8408 8000