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Going beyond business communications to the future of work

Introducing the App Generation

Unified communications challenger brand Fuze turned to Wildfire to create a stand-out narrative on the future of work. Taking its inspiration from a new wave of employees about to enter the workplace, our App Generation campaign explored the attitudes and expectations of teenagers whose lives have been shaped by tech.

Taking teenagers into office environments, we saw how desk phones and fax machines left them baffled, while break-out spaces and wall-to-wall video rooms got them inspired about their future careers.

Starting with research from the App Generation itself, we created a multimedia content campaign providing compelling news angles, thought leadership and social media assets. The App Gen campaign ultimately secured national coverage in The Times, The Telegraph, The London Evening Standard and The Independent.

IT PR: Fuze App Generation

Wildfire created a compelling brand narrative, bringing content-led communications that truly added value across the marketing mix.

Tom Pressley, EMEA Marketing Director, Fuze

The Results


Pieces of coverage spanning nationals, business and IT


hits on the campaign landing page


media share of voice against key competitors