Wildfire’s App Generation campaign put Unified Communications as a Service (UCaaS) company Fuze firmly on the map in the minds of the European media, prospects and customers in 2016. Combining influencer outreach, thought leadership and multi-media content, our campaign transformed perceptions of Fuze, creating a platform to differentiate in a crowded market, build awareness, engage prospects and drive European expansion. Uniquely, a PR-led campaign informed a paid strategy and, due to its success, has been adopted globally as the thought leadership platform for 2017.
The UCaaS market is crowded, overhyped and has very little differentiation. In 2016, Wildfire was tasked with launching US-based UCaaS company ThinkingPhones into the UK market to support aggressive expansion plans. And all under a new brand name: Fuze. The objectives were to:
- Create widespread brand awareness
- Expand influencer reach to build mindshare
- Support sales and generate leads