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NTT DATA

Creating a Japanese innovation experience to remember

The Art of Kaizen

Despite being a global brand, IT company NTT DATA lacked recognition in the UK market and news of a London office opening wasn’t going to create cut through.

We spun this mundane announcement on its head, creating an exclusive ‘open house’ with a $2 billion R&D tech showcase, guest appearance from the secretary of state for international trade, and a national media splash.

Drawing on NTT DATA’s unique heritage, we created a Japanese-inspired event to remember, putting the company at the forefront of the UK tech scene.