Analyst Advocacy
ServiceNow
#EnterpriseTech #IT #AnalystRelations
120
Analyst relationships
72
Analyst briefings
+30%
Positive perception
Influencing the influencers
As one of the world's fastest-growing tech companies, ServiceNow recognised the value of tech PR in engaging with industry analysts and building advocacy within this highly-influential community.
Our analyst engagement programme — spanning analyst summits and events, an ongoing briefing programme, and quarterly newsletters — educated the analysts that matter on ServiceNow’s proposition, positively changing perceptions.
“Analyst perceptions of our brand are very positive and I couldn’t have done it without the support of the Wildfire team.”
Sam Hall, Senior Director of European Comms, ServiceNow
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