Quick Thinking

Ending slow CEO decision making

Confluent’s data streaming platform helps businesses react to data in real time. But the brand’s technical proposition wasn’t cutting through with business decision makers.

Our research-led Quick Thinking campaign gave Confluent a platform to talk directly to the C-suite. Through a survey of 200 business leaders, we showed how execs are struggling with information overload and how data streaming could empower their decision making.

The result was a new global platform, national coverage, and a pipeline of leads — proof of what tech PR for scaling brands can deliver.