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Analyst advocacy

ServiceNow turns industry analysts into brand ambassadors

Engaging analysts across EMEA

Recognising the value in engaging with industry analysts to help tell its story across EMEA, software giant ServiceNow wanted to foster strong relationships with these key influencers and educate them on its evolving proposition.

Transforming perceptions

Through an outbound analyst relations programme, Wildfire built and maintained positive relationships with 120 EMEA industry analysts.

We organised analyst summits and events, issued quarterly newsletters, and delivered an ongoing briefing programme to support ServiceNow’s head of EMEA AR in gaining unprecedented traction within this highly influential community.

Analyst perceptions of our brand are very positive and I couldn’t have done it without the support of the Wildfire team.

The results...






analyst sentiment