Skip to Main Content
ServiceNow turns industry analysts into brand ambassadors
Recognising the value in engaging with industry analysts to help tell its story across EMEA, software giant ServiceNow wanted to foster strong relationships with these key influencers and educate them on its evolving proposition.
Through an outbound analyst relations programme, Wildfire built and maintained positive relationships with 120 EMEA industry analysts.
We organised analyst summits and events, issued quarterly newsletters, and delivered an ongoing briefing programme to support ServiceNow’s head of EMEA AR in gaining unprecedented traction within this highly influential community.
Analyst perceptions of our brand are very positive and I couldn’t have done it without the support of the Wildfire team.
engagements
briefings
analyst sentiment
To initiate the download of this awesome content, please just tell us a little about yourself.
We want to make sure we are delivering the right information to the right people. In return, we promise never to:
For more information about how we handle your data and protect your information, please visit our Privacy Policy