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ServiceNow

Building EMEA brand ambassadors

An authentic voice through personal branding

Our content-driven digital executive programme for ServiceNow places its senior EMEA executives in the spotlight as brand ambassadors. Through opinionated, authentic content, we are empowering executives to build authority online, demonstrating industry leadership in the subjects they really know and care about.

A create once, publish everywhere strategy ensures maximum value and impact, with content published on ServiceNow blogs and personal LinkedIn profiles, then amplified across paid, earned and social channels

The Results

6,000

blog views

184%

increase in engagement

50%

increase in Linkedin followers